Social Media & Marketing Manager at Red Bull

Led creative content and campaign launches for Red Bull fashion brands (e.g., Oracle Red Bull Racing, KTM, SPECT); coordinated production shoots and on-site direction for new collections and brand events; managed storytelling across channels from pre-production to post, ensuring consistent brand identity; developed international comms plan for Red Bull Tetris®, rolling out globally across Europe & the U.S.; integrated AI tools to streamline ideation, copy testing, and content planning across campaigns.

Content Creator & Social Media Strategist at Rider_Fran

Create daily action sports videos reaching 2M+ views and 7K+ followers in a few months; manage all aspects of content — ideation, shooting, editing, and publishing; build a fast-growing community through authentic storytelling and consistent posting; passionate rider with experience in on-mountain filming and outdoor culture.

Central Content & Production at Red Bull

Supported global campaigns and productions (Erzbergrodeo, Wings for Life) from concept to final delivery; worked hands-on in photo & motion shoots, collaborating with athletes and production crews on-site; proposed and produced new digital content formats rooted in sports culture and authentic storytelling; acted as creative link between production and brand teams to maintain visual consistency; brought bold, AI-inspired creative ideas into content workflows.

Marketing Manager at Molina Caballero

Led multimedia campaigns with a creative and emotional storytelling approach; managed Meta & Google Ads to increase brand visibility in key demographics; worked closely with sales and stakeholders to define messaging and tone.