I'm a graphic designer and photographer with extensive experience in branding, marketing materials, and visual storytelling for music, tech, and corporate projects. I lead the visual strategy and production of graphics, brand identities, and campaigns for the Atlas Informática group and partners, creating logos, brand books, product sheets, and social/landing page visuals. I enjoy collaborating across disciplines to build cohesive visual campaigns and attractive, functional design systems. I'm a classically trained musician (trombonist) who values teamwork, rhythm, and creative processes. I recently completed a Generative AI applied to creative projects course at LA GAUSS and am actively improving my English to engage in international, multi-disciplinary environments. My experience in music projects informs my approach to visual storytelling, timing, and collaboration, which I bring to every branding, photography, and design project.

Fran Peso

I'm a graphic designer and photographer with extensive experience in branding, marketing materials, and visual storytelling for music, tech, and corporate projects. I lead the visual strategy and production of graphics, brand identities, and campaigns for the Atlas Informática group and partners, creating logos, brand books, product sheets, and social/landing page visuals. I enjoy collaborating across disciplines to build cohesive visual campaigns and attractive, functional design systems. I'm a classically trained musician (trombonist) who values teamwork, rhythm, and creative processes. I recently completed a Generative AI applied to creative projects course at LA GAUSS and am actively improving my English to engage in international, multi-disciplinary environments. My experience in music projects informs my approach to visual storytelling, timing, and collaboration, which I bring to every branding, photography, and design project.

Available to hire

I’m a graphic designer and photographer with extensive experience in branding, marketing materials, and visual storytelling for music, tech, and corporate projects. I lead the visual strategy and production of graphics, brand identities, and campaigns for the Atlas Informática group and partners, creating logos, brand books, product sheets, and social/landing page visuals. I enjoy collaborating across disciplines to build cohesive visual campaigns and attractive, functional design systems.

I’m a classically trained musician (trombonist) who values teamwork, rhythm, and creative processes. I recently completed a Generative AI applied to creative projects course at LA GAUSS and am actively improving my English to engage in international, multi-disciplinary environments. My experience in music projects informs my approach to visual storytelling, timing, and collaboration, which I bring to every branding, photography, and design project.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Information highway expert at Integral
December 31, 2005 - October 4, 2025
Information highways expert role; involved in general digital and design-related duties within the organization.
Technical specialist in graphic design at Integral
December 31, 2006 - October 4, 2025
Technical specialist in graphic design with responsibilities around layout, typography and visual production.
Graphic Designer at Copistería Reina
December 31, 2007 - October 4, 2025
Creation of advertising graphics (brochures, flyers, posters); photo manipulation; editorial design; corporate identities.
Graphic Designer and Sales Agent at Music ADN, S.C.
December 31, 2010 - October 4, 2025
Graphic design and sales for branding assets, web banners and promotional materials for active campaigns.
Graphic Designer and Sales Agent at Music ADN, S.C.
December 31, 2013 - October 4, 2025
Continuation of graphic design and sales activities for the label's assets and campaigns.
Graphic Designer and Sales Agent at Musika Arte Instrumentos S.L.
December 31, 2017 - October 4, 2025
Graphic design and sales for musical instruments; branding and marketing materials.
Graphic Designer at Elogia (Freelance)
January 1, 2015 - Present
Freelance graphic design services for various clients.
Graphic Designer, Product Designer & Photographer at Atlas Informática S.L.
January 1, 2017 - Present
Conceptualization and projection of brand identities, marketing graphics, web and UX/UI oriented designs; photo sessions and catalog visuals for multiple brands within Atlas group and partners.
Product Photographer at Apertura Visual Arts & Photography Center
January 1, 2018 - Present
Product photography for e-commerce; post-production and retouching; 3D product visuals.
Freelance Photographer at Self-Employed
January 1, 2004 - Present
Photography for sector events, portraits of team members and product shoots; post-production and retouching.
Graphic Designer, Product Designer & Photographer at Atlas Informática S.L.
January 1, 2017 - Present
Conceptualization and graphic projection of all visual elements for the Atlas Informática group and partners; brand image development including logos, brand books, product sheets, manuals, mockups, packaging, and corporate presentations. Brand identity work, marketing graphics for campaigns, and web/UX-focused design across multiple platforms. Led photoshoots for product galleries (studio setups, lighting, composition, and post-production) and managed end-to-end production for marketing assets.
Freelance Graphic Designer at Elogia
January 1, 2015 - Present
Independent design work including branding, web assets, marketing materials, and client collaboration. Managed CMS updates (banners, posters, editorial content, covers, and social media visuals) and provided end-to-end design solutions for freelance clients.
Product Photographer at Apertura Visual Arts & Photography Center
January 1, 2018 - Present
Product photography for e-commerce catalogs and marketing materials, handling lighting, styling, and post-production to produce polished product images for online and offline use.
Graphic Designer & Sales Agent at MusikArte Instrumentos S.L.
January 1, 2017 - October 6, 2025
Created brand assets (logos, graphic adaptations), designed corporate website visuals, banners and posters, and prepared materials for exhibitions. Managed social channels and provided sales support with creative media deliverables.
Graphic Designer & Sales Agent at Musika ADN, S.C.
January 1, 2013 - October 6, 2025
Brand asset creation (logos, packaging), corporate website design, banners and posters. Executed social media adaptations for the brand and supported marketing campaigns.
Graphic Designer & Sales Agent at Musika ADN, S.C.
January 1, 2010 - October 6, 2025
Identical function set to previous role, focusing on graphic design and sales support for campaigns and brand materials.
Graphic Designer at Copistería Reina
January 1, 2007 - October 6, 2025
Created advertising graphics (brochures, flyers, posters); photo manipulation and digital retouching; designed corporate identities; editorial layout and pre-press.
Information Highway Expert at Integral
January 1, 2005 - October 6, 2025
Early career role involving information management and graphic-related tasks in a multi-disciplinary team.
Technical Specialist in Graphic Design at Integral
January 1, 2006 - October 6, 2025
Graphic design support with a focus on technical production and visual communication.
Graphic Designer and Sales Agent at Music ADN, S.C.
December 31, 2010 - October 6, 2025
Graphic design for brand visuals, marketing materials, and sales support; created campaign visuals and managed client communications.
Graphic Designer and Sales Agent at Music ADN, S.C.
December 31, 2013 - October 6, 2025
Continuation of brand visuals and marketing collateral for campaigns; supported sales teams with creative assets.
Graphic Designer at Copistería Reina
December 31, 2007 - October 6, 2025
Creation of advertising graphics, photo manipulation, layout, and pre-press.
Técnico especialista en diseño gráfico integral at Integral
December 31, 2005 - October 6, 2025
Technical specialist in integral graphic design; produced information graphics and visual materials.
Information highway expert at Integral
December 31, 2006 - October 6, 2025
Graphic design and information architecture tasks related to the information highway.
Graphic Designer, Product Designer & Photographer at Atlas Informática S.L.
January 1, 2017 - Present
Conceptualized and produced visual elements for the Atlas Informática group and partners; created brand identities and marketing visuals; organized photo sessions and produced product galleries; collaborated on UX/UI oriented web layouts.
Product Photography at Apertura Visual Arts & Photo Center
January 1, 2018 - Present
Product photography for e-commerce; studio setup, color management, retouching, and final image delivery for catalogs and online channels.
Freelance Graphic Designer at Elogia
January 1, 2015 - Present
Freelance graphic design services including branding, print, and digital collateral; logos, brand guidelines, marketing materials, and social media visuals.
Freelance Photographer at Self-employed
January 1, 2004 - Present
On-location and studio photography, portraits, events, and product shoots; extensive post-production.
Graphic Designer, Product Designer & Photographer at Atlas Informática
January 1, 2017 - Present
Conceptualization and graphical projection of all types of visual elements for the Atlas Informática group and partners. Creation of brand images and identities (logos, brand books, product sheets, packaging), development of web/responsive design, and production of marketing visuals and campaigns. Led UX/UI considerations and visuals across multiple pages and media.
Freelance Graphic Designer at Elogia
January 1, 2015 - Present
Brand assets for campaigns, corporate website design, banners and posters for active campaigns, and adaptation of assets for social channels; direct client engagement and delivery of graphics for marketing initiatives.
Product Photographer at Apertura Visual Arts & Photography Center
January 1, 2018 - Present
Product photography for e-commerce; studio shoots with lighting, composition, and post-production to create catalog-ready assets and social-ready visuals.
Graphic Designer and Sales Agent at Musika Arte Instrumentos S.L.
December 31, 2017 - October 6, 2025
Advertising graphics (brochures, flyers, posters); photo manipulation and digital retouching; corporate identities; editorial design and prepress; sales support.
Graphic Designer and Sales Agent at Musical ADN, S.C.
December 31, 2013 - October 6, 2025
Graphic design for branding and sales materials; marketing assets and client-facing design work.
Graphic Designer and Sales Agent at Musical ADN, S.C.
December 31, 2010 - October 6, 2025
Graphic design and campaign support for branding and promotional materials.
Graphic Designer at Copistería Reina Gràphic
December 31, 2007 - October 6, 2025
Advertising graphics (brochures, flyers, posters); photo manipulation and digital retouching; corporate identities; editorial design, layout, and prepress.
Freelance Photographer at Self-Employed
January 1, 2004 - Present
Photographic sessions for sector events (eSports forum in Polo Digital, institutional meetings) and portraits of team members of sports groups such as Giants Gaming; studio photography with staged setups.
Freelance Audio Visual Producer at Self-Employed
January 1, 2004 - Present
Post-production and retouching to add realism to 3D-produced images; audiovisual content editing and production; all phases including location art direction, scenography, makeup, lighting, and coordination.

Education

Course in Generative AI applied to creative projects at LAGAU SS
January 11, 2030 - October 4, 2025
UX/UI Design - Usability and User Experience at Domestika
January 1, 2016 - October 6, 2025
Generative AI Applied to Creative Projects at La Gauss (Generative AI course)
January 1, 2018 - October 6, 2025
UX/UI Course at Domestika
January 1, 2016 - January 1, 2016

Qualifications

Course in Generative AI Applied to Creative Projects
January 11, 2030 - October 4, 2025
Generative AI Applied to Creative Projects
January 1, 2018 - October 6, 2025

Industry Experience

Media & Entertainment, Gaming, Professional Services, Software & Internet, Other, Education