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I’m Francisco Yantorno, a senior graphic designer and art director with 20+ years of experience creating high-impact visual assets for international brands. I’ve led advertising creative, digital campaigns, and brand communications with premium visual design for companies including Zumba Fitness, A&E, History Channel, Lifetime, and Biography—balancing speed and quality even under tight deadlines. I’m passionate about designing visuals and brands that communicate clearly and drive engagement, and I enjoy taking projects from concept and direction to final deliverables—whether for email campaigns, campaign branding, microsites, or event and press kits.…I’m Francisco Yantorno, a senior graphic designer and art director with 20+ years of experience creating high-impact visual assets for international brands. I’ve led advertising creative, digital campaigns, and brand communications with premium visual design for companies including Zumba Fitness, A&E, History Channel, Lifetime, and Biography—balancing speed and quality even under tight deadlines. I’m passionate about designing visuals and brands that communicate clearly and drive engagement, and I enjoy taking projects from concept and direction to final deliverables—whether for email campaigns, campaign branding, microsites, or event and press kits.

Francisco Yantorno

Graphic Designer, Art Director, Designer, +1

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I’m Francisco Yantorno, a senior graphic designer and art director with 20+ years of experience creating high-impact visual assets for international brands. I’ve led advertising creative, digital campaigns, and brand communications with premium visual design for companies including Zumba Fitness, A&E, History Channel, Lifetime, and Biography—balancing speed and quality even under tight deadlines. I’m passionate about designing visuals and brands that communicate clearly and drive engagement, and I enjoy taking projects from concept and direction to final deliverables—whether for email campaigns, campaign branding, microsites, or event and press kits.…I’m Francisco Yantorno, a senior graphic designer and art director with 20+ years of experience creating high-impact visual assets for international brands. I’ve led advertising creative, digital campaigns, and brand communications with premium visual design for companies including Zumba Fitness, A&E, History Channel, Lifetime, and Biography—balancing speed and quality even under tight deadlines. I’m passionate about designing visuals and brands that communicate clearly and drive engagement, and I enjoy taking projects from concept and direction to final deliverables—whether for email campaigns, campaign branding, microsites, or event and press kits.

Available to hire

I’m Francisco Yantorno, a senior graphic designer and art director with 20+ years of experience creating high-impact visual assets for international brands. I’ve led advertising creative, digital campaigns, and brand communications with premium visual design for companies including Zumba Fitness, A&E, History Channel, Lifetime, and Biography—balancing speed and quality even under tight deadlines.

I’m passionate about designing visuals and brands that communicate clearly and drive engagement, and I enjoy taking projects from concept and direction to final deliverables—whether for email campaigns, campaign branding, microsites, or event and press kits.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Fluent

Work Experience

Senior Graphic Designer – Marketing & Campaign Creative at Zumba Fitness

February 1, 2021 - Present

Designs high-quality marketing assets for global campaigns across Zumba and STRONG iD brands. Produces email campaigns, product launch materials, campaign branding, social media graphics, apparel and merchandising graphics, and advanced photo retouching and premium product mockups. Provides on-site creative support for international events in cities including Miami, Los Angeles, London, and Rimini, collaborating within a fast-paced marketing environment to deliver multiple assets under tight deadlines while maintaining brand consistency and quality. Incorporates AI-assisted workflows and advanced image compositing techniques to speed up production while enhancing visual results.

Partner at The Brand Coach

July 1, 2020 - Present

Co-founded a strategic identity consulting firm focused on helping brands solve business challenges, strategy, and growth from an Identitying® perspective. Based in Miami, Buenos Aires, and Turin; provides art direction and identity-led strategic support alongside partners.

Art Direction at Biography Channel (A+E Group / Grupo Yantorno Inhouse Agency)

November 1, 2019 - December 31, 2019

Worked within high-quality creative standards and tight deadlines, including completion support for final pieces and careful respect for photography direction and style. Continued art direction responsibilities while transitioning from prior work within the same group to the Biography Channel brand context.

Art Director / Project Manager at Grupo Yantorno Inhouse Agency

January 1, 2015 - December 31, 2019

Led conceptual brand key adaptation for the Latam market for Lifetime, defining channel communication actions and based on new content profiles. Developed advertising campaigns, show and event logos, private action campaigns, and content launches, coordinating actions across the continent. Also designed and developed online press kits and WordPress-based microsites, supporting multi-format deliverables under deadline pressure.

Graphic Designer at Biography Channel (Grupo Yantorno Inhouse Agency)

November 1, 2013 - December 31, 2014

Provided graphic design solutions for A&E consumers department, supporting new shows and multi-format adaptations. Produced online and printed promotional materials and developed microsites for content of new series. Focused on quality and speed to meet deadlines and media closures across Latin America and Brazil.

Ad-Sales Graphics Manager / Graphic & Web Designer at A&E Latinoamérica (Grupo Yantorno Inhouse Agency)

July 1, 2011 - February 1, 2013

Produced high-volume graphics required by ad-sales workflows for rapid turnaround marketing needs, including press events, launches, and promotions. Designed banners and promotional pieces during early online marketing, and created microsites for each new show featured on cable TV channels. Supported website graphic production and web-related design tasks within the AETN/A+E group environment.

Graphic Design Teacher at Universidad de Buenos Aires (Facultad de Arquitectura y Diseño)

January 1, 2009 - December 31, 2015

Assistant and later teacher coordinating design class activities. Supported ongoing creativity and professional growth while collaborating with colleagues, contributing to curriculum coordination and instruction for multiple years.

Freelance Graphic Designer (Personal Entrepreneurship) at Freelance

January 1, 2006 - December 31, 2019

Freelance designer working with clients worldwide across a wide range of projects from low to high complexity. Created logos, packaging, events, branding projects, and additional graphic formats throughout the years.

Graphic & Web Designer at A&E Latinoamérica (Grupo Yantorno Inhouse Agency)

January 1, 2004 - July 1, 2011

Designed and delivered graphics and web materials for channel and consumer department initiatives. Completed branding and promotional deliverables, including microsites for new series content, maintaining both quality and speed to meet media closure timelines across Latin America and Brazil.