Franz Patrick Abundo
I’m a B2B growth marketing and paid acquisition lead with 3+ years of experience driving multi-market lead generation across Singapore, Malaysia, and Hong Kong.
About
I’m a B2B growth marketing and paid acquisition lead with 3+ years of experience driving multi-market lead generation across Singapore, Malaysia, and Hong Kong. I own performance marketing budgets (Meta and LinkedIn), optimize cost per lead and lead quality, and build full-funnel attribution with per-ad UTMs so every pipeline outcome ties back to the exact campaigns and creative that produced it.
I’m also an AI-and-marketing-ops focused marketer: I develop AI-powered workflows to scale ad testing, content ideation, and creative variant production, while keeping always-on publishing consistent. With strong SEO and B2B copywriting skills—including compliance-led content for payroll and HR audiences—I help brands earn trust and convert SME decision-makers through well-structured funnels, landing pages, and customer-voice-informed messaging.
- 4 years' experience
- Joined September 2026
Industry experience
- Software & Internet
- Financial Services
- Professional Services
- Other
Work experience
Own Meta and LinkedIn budgets across Singapore, Malaysia, and Hong Kong, focusing on cost per lead and lead quality. Planned and launched an HR outsourcing campaign on LinkedIn and Meta using Lead Gen Forms, ad creatives, and multi-touch LinkedIn content. Built AI-powered marketing ops workflows to generate and iterate ad copy/creative variants, increasing testing velocity and supporting consistent always-on publishing. Designed a per-ad UTM taxonomy and attribution approach inside Monday CRM for end-to-end visibility of spend-to-pipeline. Managed co-marketing and referral/incentive mechanics with bank and SME partners, ensuring compliance review support and partner documentation. Led SEO and social strategy for SG and MY with compliance-led educational content (CPF/EPF/MPF) aimed at capturing high-intent search traffic; supported brand-led content for key launches. Handled customer voice and objections by routing real questions into ad and landing page messaging. Supported marketing r
Grew Talentox LinkedIn followers by 57% (from 800 to 1,263) through consistent on-brand content and targeted engagement. Managed day-to-day Meta and LinkedIn campaign optimization to improve reach and conversions. Represented the brand at Xero roadshows in Singapore and Malaysia to build awareness with accountants and SME partners. Supported product marketing by writing quarterly product update articles to improve feature adoption and onboarding clarity. Helped with social and content execution aligned to growth goals.
Produced client pitch decks and presentation materials to strengthen new business pitches. Built event deck and blueprint for "The Earth's Story" and supported securing an SG Eco Fund grant by preparing and coordinating key documentation and presentation assets.
Education
Certifications and awards
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