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Co-founder of Ingoldby Mackenzie, advising wineries, hospitality businesses and tourism operators on export strategy, direct-to-consumer growth and brand transformation. Work spans strategy, execution and governance. Over two decades in senior roles across New Zealand, Australia, the United States and the Middle East, managing multi-million dollar P&Ls and leading large teams to deliver sustainable growth. Board and industry experience built with leading producers, distributors and national collectives, supported by a global network of contacts.…Co-founder of Ingoldby Mackenzie, advising wineries, hospitality businesses and tourism operators on export strategy, direct-to-consumer growth and brand transformation. Work spans strategy, execution and governance. Over two decades in senior roles across New Zealand, Australia, the United States and the Middle East, managing multi-million dollar P&Ls and leading large teams to deliver sustainable growth. Board and industry experience built with leading producers, distributors and national collectives, supported by a global network of contacts.

Fraser Mackenzie

Fractional CMO, Social Media Freelancer, Marketing Strategist, +5

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Co-founder of Ingoldby Mackenzie, advising wineries, hospitality businesses and tourism operators on export strategy, direct-to-consumer growth and brand transformation. Work spans strategy, execution and governance. Over two decades in senior roles across New Zealand, Australia, the United States and the Middle East, managing multi-million dollar P&Ls and leading large teams to deliver sustainable growth. Board and industry experience built with leading producers, distributors and national collectives, supported by a global network of contacts.…Co-founder of Ingoldby Mackenzie, advising wineries, hospitality businesses and tourism operators on export strategy, direct-to-consumer growth and brand transformation. Work spans strategy, execution and governance. Over two decades in senior roles across New Zealand, Australia, the United States and the Middle East, managing multi-million dollar P&Ls and leading large teams to deliver sustainable growth. Board and industry experience built with leading producers, distributors and national collectives, supported by a global network of contacts.

Available to hire

Co-founder of Ingoldby Mackenzie, advising wineries, hospitality businesses and tourism operators on export strategy, direct-to-consumer growth and brand transformation. Work spans strategy, execution and governance.

Over two decades in senior roles across New Zealand, Australia, the United States and the Middle East, managing multi-million dollar P&Ls and leading large teams to deliver sustainable growth.

Board and industry experience built with leading producers, distributors and national collectives, supported by a global network of contacts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Industry Contributor at Central Otago Winegrowers Association (COWA)

January 1, 2025 - Present

Support regional identity, premium positioning and long-term industry development.

Group General Manager at Artisans of Barossa

August 1, 2022 - November 1, 2024

Led the strategic direction and commercial performance of a multi-brand wine, hospitality and tourism business representing eight independent wine producers, reporting to a 20-member ownership group. Held executive accountability for commercial performance, organisational leadership and strategic execution across four business units and a team of 35. Developed and implemented growth strategies across direct-to-consumer, wholesale, export, hospitality and tourism channels, improving profitability and commercial alignment across the business.

Director at Ingoldby Mackenzie

June 1, 2022 - Present

Advisory business focused on commercial growth, route-to-market strategy and organisational performance for wine producers, distributors and industry organisations across Australia and New Zealand. Advise owners, boards, CEOs and general managers on growth strategy, distribution models, pricing, profitability and organisational development. Support wine producers and distributors through strategic planning, route-to-market review, channel optimisation and commercial execution. Provide independent commercial advice on market expansion, customer strategy, business performance, executive mentoring and leadership decision-making.

Non-Executive Director at Ultimate Winery Experiences of Australia

January 1, 2020 - January 1, 2022

Governance and strategic direction for a national collective representing premium wine tourism businesses.

Director of Marketing & Sales at Montalto

March 1, 2019 - June 1, 2022

Led commercial strategy and revenue performance for a premium wine, hospitality and tourism business operating across domestic and international markets. Responsible for sales performance, pricing strategy, route-to-market execution and commercial growth across direct-to-consumer, wholesale, export and hospitality channels. Strengthened distributor and trade partnerships while maintaining premium brand positioning and led direct-to-consumer revenue growth through memberships.

Industry Contributor at Mornington Peninsula Vignerons Association

January 1, 2019 - January 1, 2022

Collaborated with the CEO and members on regional marketing, industry collaboration and strategic initiatives supporting the Mornington Peninsula wine region.

Commercial Director at Mt Difficulty

January 1, 2016 - January 1, 2019

Led commercial strategy and revenue performance for one of New Zealand’s leading wine producers, with responsibility across New Zealand and international markets. Managed pricing architecture, distributor strategy and commercial growth across Asia-Pacific, North America, Europe and the Middle East, guiding strategic growth initiatives and channel optimization.