I'm Frazer Lewis, a Senior AI and Salesforce Workflow Engineer with over 15 years' experience delivering complex, business-critical CRM, ERP and integration programmes. I have hands-on involvement in large, multi-year digital transformation initiatives and a strong background spanning Salesforce architecture, enterprise integrations, business analysis, process design and end-to-end delivery. I'm known for stabilising delivery, simplifying over-engineered solutions and reducing operational risk through clear analysis, pragmatic design and structured testing. I enjoy working with senior business stakeholders, end users, technical delivery teams and 3rd party vendors to improve how systems connect, how data flows and how teams operate—driving practical improvements in automation and data quality.

Frazer Lewis

I'm Frazer Lewis, a Senior AI and Salesforce Workflow Engineer with over 15 years' experience delivering complex, business-critical CRM, ERP and integration programmes. I have hands-on involvement in large, multi-year digital transformation initiatives and a strong background spanning Salesforce architecture, enterprise integrations, business analysis, process design and end-to-end delivery. I'm known for stabilising delivery, simplifying over-engineered solutions and reducing operational risk through clear analysis, pragmatic design and structured testing. I enjoy working with senior business stakeholders, end users, technical delivery teams and 3rd party vendors to improve how systems connect, how data flows and how teams operate—driving practical improvements in automation and data quality.

Available to hire

I’m Frazer Lewis, a Senior AI and Salesforce Workflow Engineer with over 15 years’ experience delivering complex, business-critical CRM, ERP and integration programmes. I have hands-on involvement in large, multi-year digital transformation initiatives and a strong background spanning Salesforce architecture, enterprise integrations, business analysis, process design and end-to-end delivery.

I’m known for stabilising delivery, simplifying over-engineered solutions and reducing operational risk through clear analysis, pragmatic design and structured testing. I enjoy working with senior business stakeholders, end users, technical delivery teams and 3rd party vendors to improve how systems connect, how data flows and how teams operate—driving practical improvements in automation and data quality.

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Language

English
Fluent

Work Experience

Founder at Rephrase Limited
January 1, 2011 - Present
Operating as an independent contractor delivering Salesforce, automation and integration services to organisations across education, non-profit and commercial sectors. Salesforce solution design, configuration and optimisation; Discovery, scoping and requirements clarification; Business process analysis and simplification; Integration design support using Boomi, Make.com and n8n; API-led automation and system orchestration; Testing coordination and production support.
Senior Salesforce & Digital Transformation Consultant at Xodus Group
January 1, 2021 - January 1, 2026
Embedded consultant on a multi-year ERP and digital transformation programme. Initially engaged as Salesforce SME; role expanded across programme delivery. Business analysis across CRM, ERP and downstream systems; Design and documentation of future-state (to-be) processes; Detailed investigation of system and vendor APIs; Engagement with vendors to request API enhancements where gaps were identified; Close collaboration with Boomi developers to shape integration logic and data flows; Hands-on work across Salesforce, Boomi, Sage 200, SQL Server and cloud SaaS apps; Setup of test environments, creation of test plans and representative test data; Design and execution of integration and end-to-end testing; Active involvement in cutover and go-live support; Analysed customer data architecture and improved data governance across systems.

Education

Add your educational history here.

Qualifications

Salesforce Certified Administrator
January 11, 2030 - March 27, 2026
Salesforce Advanced Administrator
January 11, 2030 - March 27, 2026
Salesforce Consultant
January 11, 2030 - March 27, 2026

Industry Experience

Education, Non-Profit Organization, Professional Services, Software & Internet