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Hey, I'm Freda! I used to analyze data, but now I tell stories through videos. I learned a lot about Data and AI at Wema Bank and Data Fellows. I realized that I'm best at making complicated ideas into clear, powerful stories, whether it's a spreadsheet or a video timeline. As a former GDG Organizer, I love how tech and community come together. I'm now putting that energy into videography and editing, where I share my process, my projects, and what I learn along the way. I'm looking for new creative projects and people to work with right now. Let's get together and make something that will last!…Hey, I'm Freda! I used to analyze data, but now I tell stories through videos. I learned a lot about Data and AI at Wema Bank and Data Fellows. I realized that I'm best at making complicated ideas into clear, powerful stories, whether it's a spreadsheet or a video timeline. As a former GDG Organizer, I love how tech and community come together. I'm now putting that energy into videography and editing, where I share my process, my projects, and what I learn along the way. I'm looking for new creative projects and people to work with right now. Let's get together and make something that will last!

Freda Efod

Data Scientist, Marketing Strategist, Community Manager, +5

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Hey, I'm Freda! I used to analyze data, but now I tell stories through videos. I learned a lot about Data and AI at Wema Bank and Data Fellows. I realized that I'm best at making complicated ideas into clear, powerful stories, whether it's a spreadsheet or a video timeline. As a former GDG Organizer, I love how tech and community come together. I'm now putting that energy into videography and editing, where I share my process, my projects, and what I learn along the way. I'm looking for new creative projects and people to work with right now. Let's get together and make something that will last!…Hey, I'm Freda! I used to analyze data, but now I tell stories through videos. I learned a lot about Data and AI at Wema Bank and Data Fellows. I realized that I'm best at making complicated ideas into clear, powerful stories, whether it's a spreadsheet or a video timeline. As a former GDG Organizer, I love how tech and community come together. I'm now putting that energy into videography and editing, where I share my process, my projects, and what I learn along the way. I'm looking for new creative projects and people to work with right now. Let's get together and make something that will last!

Available to hire

Lagos, Nigeria

Hey, I’m Freda!

I used to analyze data, but now I tell stories through videos. I learned a lot about Data and AI at Wema Bank and Data Fellows. I realized that I’m best at making complicated ideas into clear, powerful stories, whether it’s a spreadsheet or a video timeline.

As a former GDG Organizer, I love how tech and community come together. I’m now putting that energy into videography and editing, where I share my process, my projects, and what I learn along the way.

I’m looking for new creative projects and people to work with right now.

Let’s get together and make something that will last!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Co-Founder & Marketing Analyst at Valor AI

August 1, 2025 - December 1, 2025

Co-founded an agritech AI startup focusing on early detection of fruit diseases to reduce crop loss and improve yields. Led pre-launch market validation with farmers and agribusiness research to confirm problem-solution fit. Defined target customer segments and go-to-market assumptions ahead of product launch. Conducted competitive and landscape analysis within the agritech and precision agriculture ecosystem. Owned marketing and growth strategy, including positioning and messaging, launch readiness planning. Translated AI and computer vision capabilities into farmer-friendly value propositions. Designed KPI frameworks and analytics plans to track adoption, engagement, and retention post-launch. Collaborated with technical co-founders to align product development with market needs.

Identity Researcher & Manager at Velocity Concepts Solutions

December 1, 2024 - February 1, 2025

Conducted detailed market and user research to define and build comprehensive customer identity profiles and personas, synthesizing complex information to support strategic decisions. Analyzed competitor branding, messaging, and market positioning to identify strategic opportunities and key differentiators for clients. Collaborated with the Product & Strategy team to shape digital brand identity, ensuring consistency and alignment across online platforms.

Data Analytics Intern at Wema Bank Plc.

May 1, 2024 - October 1, 2024

Analyzed large datasets to extract actionable business insights, synthesizing complex information to support decision-making. Built interactive Power BI dashboards enabling real-time performance tracking and data visualization. Automated manual reporting tasks, cutting data processing time by 30% and improving operational efficiency.

Community Manager Intern at Data Fellows

May 1, 2024 - October 1, 2024

Engaged a global community of data professionals, fostering knowledge-sharing and collaboration. Organized webinars and community events, increasing participant retention by 25% through improved engagement strategies. Analyzed user feedback and synthesized complex information to refine community engagement approaches.

Public Relations Officer & Social Media Manager at GDSC Caleb University

June 1, 2023 - July 1, 2024

Managed social media channels to increase event visibility and community engagement. Crafted clear, concise communications to translate complex technical information for diverse audiences. Collaborated with team members to organize events, ensuring consistent messaging and branding. Monitored community feedback and flagged inconsistencies or issues for resolution.