Social Media Manager/ Creative Designer at Brave New World Future Ltd

Led development and implementation of marketing strategies, managed cross-channel campaigns across digital marketing, social media, and traditional advertising. Prepared social posts, copy, content production, and day-to-day client relationships. Created monthly content calendars; managed Instagram and Facebook accounts; liaised with clients to pitch and refine creative work. Built reels and visuals for brands including Zacapa Rum, Mortlach Whisky, and Brora Whisky; coordinated with teams to deliver consistent brand voice. Assisted with web projects; designed monthly content decks and analytics reports; benchmarked competitors monthly.

Social Media Manager/ Creative Designer at Nota Bene Global

Led development and execution of cross-channel marketing strategies, boosting brand visibility by 20% and sales by 15% in the first year. Managed multi-channel campaigns (digital marketing, social media, and traditional advertising), improving customer acquisition and retention. Built social media strategies including calendar planning, copywriting, and content production; managed daily client relationships. Oversaw Instagram and Facebook for Mandarin Oriental Hyde Park, coordinating with international clients (Germany, France, Italy, Edinburgh). Created monthly grids, stories, and content calendars for hotels; produced reels with trending music; edited video and created client decks including monthly content plans and analytics. Managed all social platforms, produced on-site shoots for campaigns, and benchmarked competitors monthly. Built B2B websites for the company and group brands, contributing to brand voice across channels.