Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m an experienced and technical Head of Growth profile, with successes in scaling growth for organisations by using Ideation & Experimentation processes fueled by customer insights & data analysis. Passionate about building acquisition engines and personalized journeys from acquisition, retention to monetization in the product. I truly enjoy working with people and teams, having impact driving growth.…I’m an experienced and technical Head of Growth profile, with successes in scaling growth for organisations by using Ideation & Experimentation processes fueled by customer insights & data analysis. Passionate about building acquisition engines and personalized journeys from acquisition, retention to monetization in the product. I truly enjoy working with people and teams, having impact driving growth.

Frederic “Fred” Linfjärd

Growth Marketer, Product Marketer, Marketing Automation Specialist, +3





I’m an experienced and technical Head of Growth profile, with successes in scaling growth for organisations by using Ideation & Experimentation processes fueled by customer insights & data analysis. Passionate about building acquisition engines and personalized journeys from acquisition, retention to monetization in the product. I truly enjoy working with people and teams, having impact driving growth.…I’m an experienced and technical Head of Growth profile, with successes in scaling growth for organisations by using Ideation & Experimentation processes fueled by customer insights & data analysis. Passionate about building acquisition engines and personalized journeys from acquisition, retention to monetization in the product. I truly enjoy working with people and teams, having impact driving growth.

Available to hire

I’m an experienced and technical Head of Growth profile, with successes in scaling growth for organisations by using Ideation & Experimentation processes fueled by customer insights & data analysis. Passionate about building acquisition engines and personalized journeys from acquisition, retention to monetization in the product. I truly enjoy working with people and teams, having impact driving growth.

Skills

SEO

Experience Level

SEO

Expert

Work Experience

Director of Growth at Planday A/S

August 1, 2021 - Present

First growth role hired, successfully hired and led a team of 5 cross-functional Growth specialists, accountable for driving experimentation, website, paid media & marketing automation. Designed a powerful acquisition engine that decreased CPL 50% while consistently hit 20% QoQ lead growth and ARR targets.

Head of Growth at DrugStars ApS

August 1, 2021 - October 22, 2025

Successfully scaled mobile app user growth in North America with 176% by implementing Organic growth programs and ASO strategies. Collaborated and experimented on product features and onboarding flows across SaaS platform and mobile app.

Head of Commercial Growth & Innovation at Capture One

December 1, 2020 - October 22, 2025

Key player in the creation and successful execution of the 4x revenue growth strategy. Built and implemented a new tech stack strategy and decreased churn by 50%. Drove PLG strategy and execution, increasing trial to customer conversion by 30%.

Nordic Digital Marketing Manager at SKF Group

May 1, 2017 - October 22, 2025

First Digital Marketing hire in SKF. Successfully launched multiple initiatives in the Nordic that helped shape the function. Created an ABM & lead nurturing strategy that increased closed and won opportunities by 30%.