Frederic “Fred” Linfjärd
I’m an experienced and technical Head of Growth profile, with successes in scaling growth for organisations by using Ideation & Experimentation processes fueled by customer insights & data analysis.
About
I’m an experienced and technical Head of Growth profile, with successes in scaling growth for organisations by using Ideation & Experimentation processes fueled by customer insights & data analysis. Passionate about building acquisition engines and personalized journeys from acquisition, retention to monetization in the product. I truly enjoy working with people and teams, having impact driving growth.
- 9 years' experience
- Joined October 2025
Skills· 1
Industry experience
- Healthcare
- Software & Internet
More experts in Malmo, Sweden
Work experience· 4 roles
Successfully scaled mobile app user growth in North America with 176% by implementing Organic growth programs and ASO strategies. Collaborated and experimented on product features and onboarding flows across SaaS platform and mobile app.
First growth role hired, successfully hired and led a team of 5 cross-functional Growth specialists, accountable for driving experimentation, website, paid media & marketing automation. Designed a powerful acquisition engine that decreased CPL 50% while consistently hit 20% QoQ lead growth and ARR targets.
Key player in the creation and successful execution of the 4x revenue growth strategy. Built and implemented a new tech stack strategy and decreased churn by 50%. Drove PLG strategy and execution, increasing trial to customer conversion by 30%.
Education
Certifications and awards
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