I'm a global growth and marketing professional with a track record of scaling consumer platforms from zero to millions of users across LATAM and global markets. Former CMO and Global VP with deep experience in go-to-market strategy, P&L ownership, product-led growth, and international expansion across VC-backed and public tech companies.…

Luciano Freitas

I'm a global growth and marketing professional with a track record of scaling consumer platforms from zero to millions of users across LATAM and global markets. Former CMO and Global VP with deep experience in go-to-market strategy, P&L ownership, product-led growth, and international expansion across VC-backed and public tech companies.…

Available to hire

I’m a global growth and marketing professional with a track record of scaling consumer platforms from zero to millions of users across LATAM and global markets. Former CMO and Global VP with deep experience in go-to-market strategy, P&L ownership, product-led growth, and international expansion across VC-backed and public tech companies.

See more

Work Experience

Global VP of Marketing at Hotmart – Global Creator Economy Platform
January 1, 2023 - January 1, 2024
Led global growth, brand, PR, field marketing, and events; drove brand repositioning aligned with product and revenue strategy; partnered with product and UX to fix acquisition bottlenecks, improving conversion across inbound sources; led FIRE Festival sales sprint (sold-out ~8,500 tickets); acted as senior lead in crisis management initiatives.
Chief Marketing Officer at BX Blue (acquired by PicPay)
January 1, 2022 - January 1, 2023
Recruited to double revenue within 12 months; achieved 2x growth in 8 months; led end-to-end marketing strategy across growth, brand, product, and field marketing.
Co-founder & CMO at Facily – Latin America’s First Social Commerce Platform
January 1, 2018 - January 1, 2022
Scaled platform to 7M users in 3 years; led growth through Series A–C; owned CAC, LTV, ROAS, ROI; built gamified acquisition loops (~20% of UA); reduced CPO by 80% after national TV campaign and optimizing paid channels.
Marketing Manager at Uber Technologies
January 1, 2016 - January 1, 2018
Launched Uber in 16 cities and Uber Eats in RJ and BH; owned regional P&L, scaling to 1M trips/week; built first loyalty program in Brazil.
Senior Market Development & Partnerships / LATAM Sales Lead at Airbnb
January 1, 2012 - January 1, 2015
Led LATAM expansion; increased listings by 1700% in 3 months; helped Rio become Airbnb’s 3rd largest city globally; managed a team of 12 and scaled listings to 15K.

Education

Postgraduate Specialization in Neuroscience, Psychology & Neuromarketing at Mackenzie University
January 11, 2030 - January 13, 2026
MBA in Digital Marketing at Fundação Getúlio Vargas (FGV - RJ)
January 11, 2030 - January 13, 2026
BA in Music Conducting at São Paulo State University (UNESP)
January 11, 2030 - January 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education