Marketing professional with international experience gained in the United States and Italy. Specialized in marketing analytics, strategy, and the development of growth-oriented content, employing an approach that is analytical yet highly creative. I possess expertise in digital marketing (paid media) and in the application of artificial intelligence tools to support marketing and business operations. I work with full professional fluency in English and have gained experience within structured, multinational environments, operating across North American and European markets.

Francesco Patroncini

Marketing professional with international experience gained in the United States and Italy. Specialized in marketing analytics, strategy, and the development of growth-oriented content, employing an approach that is analytical yet highly creative. I possess expertise in digital marketing (paid media) and in the application of artificial intelligence tools to support marketing and business operations. I work with full professional fluency in English and have gained experience within structured, multinational environments, operating across North American and European markets.

Available to hire

Marketing professional with international experience gained in the United States and Italy. Specialized in marketing analytics, strategy, and the development of growth-oriented content, employing an approach that is analytical yet highly creative.

I possess expertise in digital marketing (paid media) and in the application of artificial intelligence tools to support marketing and business operations. I work with full professional fluency in English and have gained experience within structured, multinational environments, operating across North American and European markets.

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Language

Italian
Fluent
English
Fluent
French
Advanced

Work Experience

Marketing Analyst at Inmotion Technologies (ZAPI Group)
February 1, 2025 - Present
End-to-end management of LinkedIn campaigns for North American market; market research in support of product development including competitive analysis, offering mapping, and go-to-market strategies for new product launches; planning and development of strategic content including the launch of the corporate newsletter and partial website redesign; cross-functional collaboration with Technical Office and Production Department.
Marketing Strategist at Remida Studio
February 1, 2024 - February 1, 2025
End-to-end management of LinkedIn campaigns for business development initiatives within the Italian market; development of communication strategies and content creation (copywriting, SEO, and digital positioning); editorial coordination of the website and newsletter; author of seven chapters of the book Storie di vino by Lisa Pelagatti (Treccani).

Education

MSc in Artificial Intelligence for Business and Society at IULM University of Milan
January 1, 2022 - January 1, 2024
Bachelor's Degree, Communication at Alma Mater – Bologna
January 1, 2019 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet