Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Branding at American Red Cross
January 30, 1983 - September 19, 2000Created the entire identity system for the entire American Red Cross Association
Creative Director at FlixStix
March 19, 2000 - June 19, 2000Created the FlixStix product, FLIXSTIX, popcorn flavorings marketed to movie theaters nationally. Included name, logo, packaging, poster, packaging, displays, apparel and promotions.
Creative Director at American Red Cross
March 30, 2000 - June 17, 2000First Aid Kit. Created the First Aid Kit sold through ARC headquarters and SAAB Auto Company. The kit included bandages, Rescue blanket, wash swabs, pads and scissors. Instructions on how to use. Package was soft with zipper to carry all items. Could be easily carried in cars.
Graphic Design and exhibits at American Kidney Foundation, Smithsonian, American Association of People with Disabilites, National Institues of Health, Department of Agriculture, Amtrak, Epilepsy Foundation, plus others
April 16, 2026 - PresentEducation
BS in Design at University of Cincinnati, College of Design, Architecture, Art and Planning
November 30, 1992 - February 24, 1997Graphic Design
Web Design and E-Commerce Courses at Strayer University, Metropolitan Washington, DC
November 30, 2010 - December 11, 2010BS in Design at University of Cincinnati, College of Design, Architecture, Art and Planning
January 11, 2030 - April 17, 2026Web Design and E-Commerce Courses at Strayer University
January 11, 2030 - April 17, 2026Qualifications
Graphic Design, Management, Branding Qualifications
April 17, 1983 - April 17, 2026Work with clients corporations, non-profit associations, government agencies, events, retail companies, developing products, exhibits and advertising
Projects aim to reach clients goals, solve their visual problems, expand their marketing fields and other necessary demands.
Creates:
• logos, branding • posters
• publications • collateral materials
• advertising and specialties
• exhibits • packaging
• signage & banners • POP displays
• all computer skills
Graphic and Branding Specialist
April 17, 2026 - April 17, 2026Industry Experience
Professional Services, Education, Non-Profit Organization, Government, Retail, Other, Consumer Goods, Media & Entertainment
Posters created and produced various departments in the organization.
Logo and material for a non-profit organization based out of Washington, DC.
Logo and signage for a development in Fairfax, VA.
This was a First Aid Kit with all necessary parts needed for first aid. Produced in a soft zippered packaged that can be carried in a car.
FlixStix are a series of flavorings for popcorn marketed to movie theaters. The Flix comes from movies and Stix comes from how the were packaged, looks like a stick. Can tear them open and sprinkle onto the popcorn.
/Users/sheilafreeman/Desktop/FDI/CLIENTS/ARC/BRANDING/ARC StandardsManual
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