FEDERICO RAMÍREZ FALLA

Available to hire

I am a program delivery leader with 15+ years driving multi-stream digital programs across web, mobile, brand, and platform initiatives.

About

I am a program delivery leader with 15+ years driving multi-stream digital programs across web, mobile, brand, and platform initiatives. I specialize in structuring and scaling multi-year, multi-million engagements in hybrid client/agency environments; establishing governance, PMO/RAID, OKRs, reporting, and financial controls to de-risk delivery and accelerate value.\n\nAs a former Product Owner with a deep appreciation for UX and design, I translate business goals into roadmaps and measurable outcomes. I guide strategic client conversations, champion customer-centric delivery, and coach PMs to high performance while partnering with design and product teams to create meaningful experiences.

  • 19 years' experience
  • Joined January 2026

Skills· 1

Languages

  • EnglishAdvanced
  • Spanish; CastilianFluent
  • ItalianBeginner

Industry experience

  • Professional Services
  • Media & Entertainment
  • Software & Internet
  • Travel & Hospitality
  • Transportation & Logistics

Work experience· 8 roles

Contractor, Marketing & Commercialization (Airport Sector) · AEROCIVILFeb 2025 – Present · 1 yr 10 mos

Led cross-functional initiatives to strengthen airport commercial services and passenger experience; partnered with internal areas, regional offices, and public/private entities in a complex stakeholder environment. Implemented management methodologies and strategic guidelines to improve coordination, decision velocity, and transparency across programs. Contributed to universal accessibility strategy, crisis management, and monitoring of programs/contracts, improving governance and readiness across the portfolio.

Service Manager · VASS (Colombia & Peru)Jan 2024 – Nov 2024 · 11 mos

Owned a hybrid client/agency portfolio with a 360° customer-centric approach; identified digital trends/opportunities and generated > COP 8B in new revenue. Established service governance across quality, SLAs, continuity, and incident/problem management; standardized ways of working to boost efficiency and consistency. Drove forecast and financial health checks; aligned delivery, pre-sales, and operations to meet margin and utilization targets.

Operations Manager · VASS, PeruMar 2023 – Jan 2024 · 11 mos

Launched first project with the Peruvian State; expanded service lines and revenue with multi-stream accounts. Improved internal operating cadence and communication — accelerating proposal development, reporting, and exec-readouts.

Tech Consultant & Project Manager · VASSMay 2022 – Mar 2023 · 11 mos
Digital Consultant & Project Manager · IndependentMay 2017 – May 2022 · 5 yrs 1 mo
Product Owner · IATAIMar 2016 – May 2017 · 1 yr 3 mos
PMO Region Lead · IATAIMar 2016 – May 2017 · 1 yr 3 mos
Founder & Leader · MarkaBlanka (Digital Agencies PSManager | Netbangers | MarkaBlanka)Jan 2007 – Dec 2016 · 10 yrs

Education

MBA (Marketing emphasis) · Universidad de los Andes, Bogotá2030 – 2026
Masters in Multimedia Design & Communication · Tracor Arts Institute, Madrid2030 – 2026
BA in Marketing & Advertising · Politécnico Grancolombiano, Bogotá2030 – 2026

Certifications and awards· 6

Scrum Product Owner2030 – 2026
Project Management2030 – 2026
Power BI and Teams2030 – 2026
AI - Powered UX Design; Actionable Journey Maps2030 – 2026

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