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I am a program delivery leader with 15+ years driving multi-stream digital programs across web, mobile, brand, and platform initiatives. I specialize in structuring and scaling multi-year, multi-million engagements in hybrid client/agency environments; establishing governance, PMO/RAID, OKRs, reporting, and financial controls to de-risk delivery and accelerate value.\n\nAs a former Product Owner with a deep appreciation for UX and design, I translate business goals into roadmaps and measurable outcomes. I guide strategic client conversations, champion customer-centric delivery, and coach PMs to high performance while partnering with design and product teams to create meaningful experiences.…I am a program delivery leader with 15+ years driving multi-stream digital programs across web, mobile, brand, and platform initiatives. I specialize in structuring and scaling multi-year, multi-million engagements in hybrid client/agency environments; establishing governance, PMO/RAID, OKRs, reporting, and financial controls to de-risk delivery and accelerate value.\n\nAs a former Product Owner with a deep appreciation for UX and design, I translate business goals into roadmaps and measurable outcomes. I guide strategic client conversations, champion customer-centric delivery, and coach PMs to high performance while partnering with design and product teams to create meaningful experiences.

FEDERICO RAMÍREZ FALLA

Project Manager, Product Marketer, Digital Producer, +1

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I am a program delivery leader with 15+ years driving multi-stream digital programs across web, mobile, brand, and platform initiatives. I specialize in structuring and scaling multi-year, multi-million engagements in hybrid client/agency environments; establishing governance, PMO/RAID, OKRs, reporting, and financial controls to de-risk delivery and accelerate value.\n\nAs a former Product Owner with a deep appreciation for UX and design, I translate business goals into roadmaps and measurable outcomes. I guide strategic client conversations, champion customer-centric delivery, and coach PMs to high performance while partnering with design and product teams to create meaningful experiences.…I am a program delivery leader with 15+ years driving multi-stream digital programs across web, mobile, brand, and platform initiatives. I specialize in structuring and scaling multi-year, multi-million engagements in hybrid client/agency environments; establishing governance, PMO/RAID, OKRs, reporting, and financial controls to de-risk delivery and accelerate value.\n\nAs a former Product Owner with a deep appreciation for UX and design, I translate business goals into roadmaps and measurable outcomes. I guide strategic client conversations, champion customer-centric delivery, and coach PMs to high performance while partnering with design and product teams to create meaningful experiences.

Available to hire

I am a program delivery leader with 15+ years driving multi-stream digital programs across web, mobile, brand, and platform initiatives. I specialize in structuring and scaling multi-year, multi-million engagements in hybrid client/agency environments; establishing governance, PMO/RAID, OKRs, reporting, and financial controls to de-risk delivery and accelerate value.\n\nAs a former Product Owner with a deep appreciation for UX and design, I translate business goals into roadmaps and measurable outcomes. I guide strategic client conversations, champion customer-centric delivery, and coach PMs to high performance while partnering with design and product teams to create meaningful experiences.

Skills

Product Design

Experience Level

Product Design

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

Italian

Beginner

Work Experience

Contractor, Marketing & Commercialization (Airport Sector) at AEROCIVIL

February 1, 2025 - Present

Led cross-functional initiatives to strengthen airport commercial services and passenger experience; partnered with internal areas, regional offices, and public/private entities in a complex stakeholder environment. Implemented management methodologies and strategic guidelines to improve coordination, decision velocity, and transparency across programs. Contributed to universal accessibility strategy, crisis management, and monitoring of programs/contracts, improving governance and readiness across the portfolio.

Service Manager at VASS (Colombia & Peru)

January 1, 2024 - November 30, 2024

Owned a hybrid client/agency portfolio with a 360° customer-centric approach; identified digital trends/opportunities and generated > COP 8B in new revenue. Established service governance across quality, SLAs, continuity, and incident/problem management; standardized ways of working to boost efficiency and consistency. Drove forecast and financial health checks; aligned delivery, pre-sales, and operations to meet margin and utilization targets.

Operations Manager at VASS, Peru

March 1, 2023 - January 31, 2024

Launched first project with the Peruvian State; expanded service lines and revenue with multi-stream accounts. Improved internal operating cadence and communication — accelerating proposal development, reporting, and exec-readouts.

Tech Consultant & Project Manager at VASS

May 1, 2022 - March 31, 2023

Led E-commerce and UX/UI service boards; sharpened the value proposition and delivery model to increase program profitability and client satisfaction. Managed cross-industry projects with diverse stacks and frameworks, balancing scope, schedule, and risk to land on-time, on-budget delivery.

Digital Consultant & Project Manager at Independent

May 1, 2017 - May 31, 2022

Advised clients on digital transformation, product strategy, and go-to-market; implemented technologies to optimize processes and unlock new revenue. Co-founded multiple ventures: applied product thinking, MVP validation, and growth experiments.

PMO Region Lead at IATAI

March 1, 2016 - May 31, 2017

Built and ran a PMO across web, mobile, and digital marketing programs; aligned business models and delivery with executive leadership. Implemented a Revenue Ladder and cost model for prioritization; enabled executive trade-off decisions and improved portfolio ROI. Established transversal methodology across Assistance, Commercial, Product, Travel, and Marketplace units; coordinated an innovation group (Motion Life) spanning Mobile, Design, Tech, QA, Planning (35 in Bogotá, 6 in San Francisco).

Product Owner at IATAI

March 1, 2016 - May 31, 2017

Drove backlog with business units; shipped usability improvements with UI/UX to elevate conversion and task success. Created a configurable base system to launch personalized product variants; instituted MVP review gates to accelerate time-to-value.

Founder & Leader at MarkaBlanka (Digital Agencies PSManager | Netbangers | MarkaBlanka)

January 1, 2007 - December 31, 2016

Founded and led MarkaBlanka, delivering digital solutions for global brands including Nestlé, Pfizer, Telefónica, Allianz, Chevrolet, Pepsi, and Copa Airlines. Exceeded commercial targets by over 50% year-over-year, secured partnerships with top-tier agencies (Havas, McCann, Sancho, BRM). Earned industry recognition and awards for User Experience projects and digital innovation.