I am a program delivery leader with 15+ years driving multi-stream digital programs across web, mobile, brand, and platform initiatives. I specialize in structuring and scaling multi-year, multi-million engagements in hybrid client/agency environments; establishing governance, PMO/RAID, OKRs, reporting, and financial controls to de-risk delivery and accelerate value.\n\nAs a former Product Owner with a deep appreciation for UX and design, I translate business goals into roadmaps and measurable outcomes. I guide strategic client conversations, champion customer-centric delivery, and coach PMs to high performance while partnering with design and product teams to create meaningful experiences.

FEDERICO RAMÍREZ FALLA

I am a program delivery leader with 15+ years driving multi-stream digital programs across web, mobile, brand, and platform initiatives. I specialize in structuring and scaling multi-year, multi-million engagements in hybrid client/agency environments; establishing governance, PMO/RAID, OKRs, reporting, and financial controls to de-risk delivery and accelerate value.\n\nAs a former Product Owner with a deep appreciation for UX and design, I translate business goals into roadmaps and measurable outcomes. I guide strategic client conversations, champion customer-centric delivery, and coach PMs to high performance while partnering with design and product teams to create meaningful experiences.

Available to hire

I am a program delivery leader with 15+ years driving multi-stream digital programs across web, mobile, brand, and platform initiatives. I specialize in structuring and scaling multi-year, multi-million engagements in hybrid client/agency environments; establishing governance, PMO/RAID, OKRs, reporting, and financial controls to de-risk delivery and accelerate value.\n\nAs a former Product Owner with a deep appreciation for UX and design, I translate business goals into roadmaps and measurable outcomes. I guide strategic client conversations, champion customer-centric delivery, and coach PMs to high performance while partnering with design and product teams to create meaningful experiences.

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Experience Level

Language

English
Advanced
Spanish; Castilian
Fluent
Italian
Beginner

Work Experience

Contractor, Marketing & Commercialization (Airport Sector) at AEROCIVIL
February 1, 2025 - Present
Led cross-functional initiatives to strengthen airport commercial services and passenger experience; partnered with internal areas, regional offices, and public/private entities in a complex stakeholder environment. Implemented management methodologies and strategic guidelines to improve coordination, decision velocity, and transparency across programs. Contributed to universal accessibility strategy, crisis management, and monitoring of programs/contracts, improving governance and readiness across the portfolio.
Service Manager at VASS (Colombia & Peru)
January 1, 2024 - November 30, 2024
Owned a hybrid client/agency portfolio with a 360° customer-centric approach; identified digital trends/opportunities and generated > COP 8B in new revenue. Established service governance across quality, SLAs, continuity, and incident/problem management; standardized ways of working to boost efficiency and consistency. Drove forecast and financial health checks; aligned delivery, pre-sales, and operations to meet margin and utilization targets.
Operations Manager at VASS, Peru
March 1, 2023 - January 31, 2024
Launched first project with the Peruvian State; expanded service lines and revenue with multi-stream accounts. Improved internal operating cadence and communication — accelerating proposal development, reporting, and exec-readouts.
Tech Consultant & Project Manager at VASS
May 1, 2022 - March 31, 2023
Led E-commerce and UX/UI service boards; sharpened the value proposition and delivery model to increase program profitability and client satisfaction. Managed cross-industry projects with diverse stacks and frameworks, balancing scope, schedule, and risk to land on-time, on-budget delivery.
Digital Consultant & Project Manager at Independent
May 1, 2017 - May 31, 2022
Advised clients on digital transformation, product strategy, and go-to-market; implemented technologies to optimize processes and unlock new revenue. Co-founded multiple ventures: applied product thinking, MVP validation, and growth experiments.
PMO Region Lead at IATAI
March 1, 2016 - May 31, 2017
Built and ran a PMO across web, mobile, and digital marketing programs; aligned business models and delivery with executive leadership. Implemented a Revenue Ladder and cost model for prioritization; enabled executive trade-off decisions and improved portfolio ROI. Established transversal methodology across Assistance, Commercial, Product, Travel, and Marketplace units; coordinated an innovation group (Motion Life) spanning Mobile, Design, Tech, QA, Planning (35 in Bogotá, 6 in San Francisco).
Product Owner at IATAI
March 1, 2016 - May 31, 2017
Drove backlog with business units; shipped usability improvements with UI/UX to elevate conversion and task success. Created a configurable base system to launch personalized product variants; instituted MVP review gates to accelerate time-to-value.
Founder & Leader at MarkaBlanka (Digital Agencies PSManager | Netbangers | MarkaBlanka)
January 1, 2007 - December 31, 2016
Founded and led MarkaBlanka, delivering digital solutions for global brands including Nestlé, Pfizer, Telefónica, Allianz, Chevrolet, Pepsi, and Copa Airlines. Exceeded commercial targets by over 50% year-over-year, secured partnerships with top-tier agencies (Havas, McCann, Sancho, BRM). Earned industry recognition and awards for User Experience projects and digital innovation.

Education

MBA (Marketing emphasis) at Universidad de los Andes, Bogotá
January 11, 2030 - January 26, 2026
Masters in Multimedia Design & Communication at Tracor Arts Institute, Madrid
January 11, 2030 - January 26, 2026
BA in Marketing & Advertising at Politécnico Grancolombiano, Bogotá
January 11, 2030 - January 26, 2026

Qualifications

Scrum Product Owner
January 11, 2030 - January 26, 2026
Project Management
January 11, 2030 - January 26, 2026
Power BI and Teams
January 11, 2030 - January 26, 2026
AI - Powered UX Design; Actionable Journey Maps
January 11, 2030 - January 26, 2026
Digital Transformation & Digital Business Models
January 11, 2030 - January 26, 2026
English Certificate
January 11, 2030 - January 26, 2026

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Travel & Hospitality, Transportation & Logistics