I’m Frida Rylev, a Design (Visual Communication Design) student at Ara Institute of Canterbury, based in Christchurch, New Zealand. I’m passionate about brand identity and visual systems, and I love turning ideas into clear, timely, memorable design across both print and digital channels. I’m skilled in Adobe Illustrator, InDesign, and Photoshop, and I bring strong attention to detail and a reliable work ethic to every project. Through social media and branding work for organisations like MOVE Ōtautahi and Petals on the Plaza, I’ve built experience in content creation and digital communication, growing my confidence in design, photography, and visual storytelling while collaborating with teams to deliver cohesive, engaging results.…

Frida Rylev

I’m Frida Rylev, a Design (Visual Communication Design) student at Ara Institute of Canterbury, based in Christchurch, New Zealand. I’m passionate about brand identity and visual systems, and I love turning ideas into clear, timely, memorable design across both print and digital channels. I’m skilled in Adobe Illustrator, InDesign, and Photoshop, and I bring strong attention to detail and a reliable work ethic to every project. Through social media and branding work for organisations like MOVE Ōtautahi and Petals on the Plaza, I’ve built experience in content creation and digital communication, growing my confidence in design, photography, and visual storytelling while collaborating with teams to deliver cohesive, engaging results.…

Available to hire

I’m Frida Rylev, a Design (Visual Communication Design) student at Ara Institute of Canterbury, based in Christchurch, New Zealand. I’m passionate about brand identity and visual systems, and I love turning ideas into clear, timely, memorable design across both print and digital channels.

I’m skilled in Adobe Illustrator, InDesign, and Photoshop, and I bring strong attention to detail and a reliable work ethic to every project. Through social media and branding work for organisations like MOVE Ōtautahi and Petals on the Plaza, I’ve built experience in content creation and digital communication, growing my confidence in design, photography, and visual storytelling while collaborating with teams to deliver cohesive, engaging results.

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Work Experience

Logo Design & Social Media Strategy (Student / Design Work) at Betty’s Store AU
July 1, 2026 - Present
Provided branding and logo design support and worked on marketing-related visual assets for an online store. Balanced brand consistency with practical, channel-ready design output.
Social media and digital design (freelance) at Petals on the Plaza Florist Brisbane & Gold Coast
June 1, 2026 - August 1, 2026
Produced a six-week social media strategy and content plan for Instagram and Facebook, supporting promotional messaging and brand consistency across platforms. Planned and created content aligned to seasonal activity and business goals.
Social Media (Voluntary) at MOVE Ōtautahi
March 1, 2026 - Present
Supported MOVE Ōtautahi’s social presence by creating and managing content, helping promote classes and events, and building skills across design, digital communication, photography, and video. Worked within an online, collaboration-focused environment to keep campaigns consistent and engaging across platforms.
Social media and digital content support (volunteer) at MOVE Ōtautahi
March 1, 2026 - Present
Created and managed social media content to support the promotion of classes and events, improving consistent digital communication. Developed skills across design, photography, video, and digital communication to produce engaging campaign assets for online audiences.
Poster Designer (Awarded) at Queenstown Lakes District Council
January 1, 2022 - December 31, 2022
Created a voting poster design that was displayed on the back of local Queenstown buses and used to help inspire people to vote in the 2022 local election.
Design / Retail Support at Unichem, Remarkables Pharmacy
November 1, 2021 - August 1, 2022
Supported retail operations at Unichem/Remarkables Pharmacy, strengthening communication, teamwork, and dependability alongside ongoing design interests.
Design & Marketing Support at Wallace and Gibs Group
June 1, 2021 - January 1, 2026
Contributed to design and marketing-related tasks during employment, supporting delivery of visual materials aligned with business needs and timelines.
Design / Pharmacy Retail Support at Chipmunks
February 1, 2021 - December 1, 2022
Worked in a retail environment providing day-to-day support while building customer-facing professionalism and reliability.
Design / Market Support at RockAroma, Remarkables Market
January 1, 2020 - February 1, 2021
Assisted with market-based work, supporting customer interactions and day-to-day store needs.

Education

Bachelor of Design (Visual Communication Design) at Ara Institute of Canterbury
February 26, 2024 - November 28, 2026
NCEA (Level 1, Level 2, Level 3) at Wakatipu High School / Queenstown
January 1, 2019 - January 1, 2023
Primary to Secondary Education at Morning side Primary School (Whangarei), Mangatapere Primary School (Whangarei), Queenstow n Primary School (Queens town), Wakatipu High School (Queenstown)
January 1, 2009 - December 28, 2018

Qualifications

Anderson Lloyd, Margaret Templeton Trust Scholarship (Valued at $15,000)
January 11, 2030 - August 30, 2026
David Geddes Memorial Scholarship (Valued at $1,000)
January 11, 2030 - August 30, 2026
Arts and Cultural Scholarship (Wakatipu High School) ($500)
January 11, 2030 - August 30, 2026
National Certificate of Educational Achievement (NCEA) Design Scholarship ($500)
January 11, 2030 - August 30, 2026
National Certificate of Educational Achievement (NCEA) Photography Scholarship ($500)
January 11, 2030 - August 30, 2026
NCEA Results (Level 1, Level 2, Level 3 achieved with Excellence)
January 11, 2030 - August 30, 2026

Industry Experience

Education, Non-Profit Organization, Retail, Media & Entertainment, Other
    BUSINESS CARD MOCKUP (O.U.C.A) Otago Polytech CLIENT PROJECT
    In this project, I partnered with the Otago University Childcare Association (OUCA), an early childhood development center based on the university campus. My goal was to modernize their brand identity to better resonate with their core audience: local Dunedin parents and students balancing study with parenting. I developed a comprehensive branding strategy and logo concept rooted in the supportive, developmental nature of the center. While the client ultimately selected an alternative direction, this project highlights my ability to research a niche target audience and translate their needs into a cohesive visual system. photo logo graphicdesigner branding illustrator designer webdesigner…
    WEB MOCKUP (O.U.C.A) Otago Polytech CLIENT PROJECT
    In this project, I partnered with the Otago University Childcare Association (OUCA), an early childhood development center based on the university campus. My goal was to modernize their brand identity to better resonate with their core audience: local Dunedin parents and students balancing study with parenting. I developed a comprehensive branding strategy and logo concept rooted in the supportive, developmental nature of the center. While the client ultimately selected an alternative direction, this project highlights my ability to research a niche target audience and translate their needs into a cohesive visual system. photo logo graphicdesigner branding illustrator designer webdesigner…
    WEB 2 MOCKUP (O.U.C.A) Otago Polytech CLIENT PROJECT
    In this project, I partnered with the Otago University Childcare Association (OUCA), an early childhood development center based on the university campus. My goal was to modernize their brand identity to better resonate with their core audience: local Dunedin parents and students balancing study with parenting. I developed a comprehensive branding strategy and logo concept rooted in the supportive, developmental nature of the center. While the client ultimately selected an alternative direction, this project highlights my ability to research a niche target audience and translate their needs into a cohesive visual system. photo logo graphicdesigner branding illustrator designer webdesigner…
    NAME TAGS MOCKUP (O.U.C.A) Otago Polytech CLIENT PROJECT
    In this project, I partnered with the Otago University Childcare Association (OUCA), an early childhood development center based on the university campus. My goal was to modernize their brand identity to better resonate with their core audience: local Dunedin parents and students balancing study with parenting. I developed a comprehensive branding strategy and logo concept rooted in the supportive, developmental nature of the center. While the client ultimately selected an alternative direction, this project highlights my ability to research a niche target audience and translate their needs into a cohesive visual system. photo logo graphicdesigner branding illustrator designer webdesigner…
    BRAND GUIDELINES O.U.C.A) Otago Polytech CLIENT PROJECT
    In this project, I partnered with the Otago University Childcare Association (OUCA), an early childhood development center based on the university campus. My goal was to modernize their brand identity to better resonate with their core audience: local Dunedin parents and students balancing study with parenting. I developed a comprehensive branding strategy and logo concept rooted in the supportive, developmental nature of the center. While the client ultimately selected an alternative direction, this project highlights my ability to research a niche target audience and translate their needs into a cohesive visual system. photo logo graphicdesigner branding illustrator designer webdesigner…
    BROSURE MOCKUP (O.U.C.A) Otago Polytech CLIENT PROJECT
    In this project, I partnered with the Otago University Childcare Association (OUCA), an early childhood development center based on the university campus. My goal was to modernize their brand identity to better resonate with their core audience: local Dunedin parents and students balancing study with parenting. I developed a comprehensive branding strategy and logo concept rooted in the supportive, developmental nature of the center. While the client ultimately selected an alternative direction, this project highlights my ability to research a niche target audience and translate their needs into a cohesive visual system. photo logo graphicdesigner branding illustrator designer webdesigner…
    APP MOCKUP (O.U.C.A) Otago Polytech CLIENT PROJECT
    In this project, I partnered with the Otago University Childcare Association (OUCA), an early childhood development center based on the university campus. My goal was to modernize their brand identity to better resonate with their core audience: local Dunedin parents and students balancing study with parenting. I developed a comprehensive branding strategy and logo concept rooted in the supportive, developmental nature of the center. While the client ultimately selected an alternative direction, this project highlights my ability to research a niche target audience and translate their needs into a cohesive visual system. photo logo graphicdesigner branding illustrator designer webdesigner…
    GREEN STREAK ARA Institute of Canterbury, Visual Communications Year 3 Project
    In responding to Keri Opai's call to embrace Te Ao Māori as the foundation for Aotearoa's unique future, my design project Green Streak, explores the critical issue of food waste and its contribution to global warming through greenhouse gas emissions. This project gamifies composting through community-centred competition. By embedding core Māori values such as Kakiakitanga (guardianship) and Whakatōhea (collective responsibility), the solution transforms individual environmental action into collective accountability, where households compete to build composting streaks, earn community-based incentives, and properly utilize green bins. Through a mobile app that allows users to scan and track their daily compost contributions via camera technology, participants accumulate points redeemable for local community vouchers, creating a reward system rooted in reciprocity and mutual care. This approach demonstrates how Te Ao Māori perspectives can reframe environmental behavioural change from individual burden to collective Manaakitanga, offering a distinctly Aotearoa model for sustainability that other nations might look to for inspiration in engaging communities around climate action. graphicdesigner illustrator…
    GREEN STREAK ARA Institute of Canterbury, Visual Communications Year 3 Project
    In responding to Keri Opai's call to embrace Te Ao Māori as the foundation for Aotearoa's unique future, my design project Green Streak, explores the critical issue of food waste and its contribution to global warming through greenhouse gas emissions. This project gamifies composting through community-centred competition. By embedding core Māori values such as Kakiakitanga (guardianship) and Whakatōhea (collective responsibility), the solution transforms individual environmental action into collective accountability, where households compete to build composting streaks, earn community-based incentives, and properly utilize green bins. Through a mobile app that allows users to scan and track their daily compost contributions via camera technology, participants accumulate points redeemable for local community vouchers, creating a reward system rooted in reciprocity and mutual care. This approach demonstrates how Te Ao Māori perspectives can reframe environmental behavioural change from individual burden to collective Manaakitanga, offering a distinctly Aotearoa model for sustainability that other nations might look to for inspiration in engaging communities around climate action. graphicdesigner illustrator…
    ŌTAUTAHI PRESS - ARA Institute of Canterbury, Year 3 Print Assesement (2026)
    This assessment required working alongside a team member to deliver an externally briefed client project to develop professional design practice. We needed to design a 36‑page spread in InDesign examining the impacts of the Christchurch earthquakes and how they have shaped the city. This project used ten prior articles, applying our InDesign layout principles to organise the text and simulate the workflow of a real‑world publication. photo logo graphicdesigner branding illustrator designer print…
    Calm in the Choas App Walk through
    Stress has become a normal part of everyday life for many young women. Balancing study, work, relationships, social expectations, and personal wellbeing can feel overwhelming, yet stress-management information is often presented in a clinical or inaccessible way. My final project, Calm in the Chaos, aims to make wellbeing feel more approachable, practical, and inclusive for women aged 18–30 in New Zealand. Through a digital wellness platform and supporting campaign, I want to encourage young women to pause, check in with their emotions, and find strategies that suit their individual needs. The app will offer quick activities, such as breathing exercises and yoga, alongside longer guided plans for users who want more ongoing support. Mood tracking, saved activities, community discussion, and links to local resources will help make stress management part of everyday life rather than something only addressed during a crisis. video animator app uxdesign…
    CALM IN THE CHOAS APP
    Stress has become a normal part of everyday life for many young women. Balancing study, work, relationships, social expectations, and personal wellbeing can feel overwhelming, yet stress-management information is often presented in a clinical or inaccessible way. My final project, Calm in the Chaos, aims to make wellbeing feel more approachable, practical, and inclusive for women aged 18–30 in New Zealand. Through a digital wellness platform and supporting campaign, I want to encourage young women to pause, check in with their emotions, and find strategies that suit their individual needs. The app will offer quick activities, such as breathing exercises and yoga, alongside longer guided plans for users who want more ongoing support. Mood tracking, saved activities, community discussion, and links to local resources will help make stress management part of everyday life rather than something only addressed during a crisis. photo logo graphicdesigner branding illustrator webdesigner designer…