Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Friska Febrianty, a Copy & Content Writer, UX Writer and Marketing Communications Specialist based in Bandung. I have extensive expertise in KOL management, influencer partnerships, and strategic brand messaging for brands like UOB, Chanel, Puma, Shiseido, and more. I'm passionate about crafting user-centered content and driving engagement across B2B and B2C platforms. I blend storytelling with audience insights to deliver high-impact content that resonates and delivers measurable results. I thrive in collaborative environments and enjoy shaping brand voices that elevate brands and connect with audiences.…I'm Friska Febrianty, a Copy & Content Writer, UX Writer and Marketing Communications Specialist based in Bandung. I have extensive expertise in KOL management, influencer partnerships, and strategic brand messaging for brands like UOB, Chanel, Puma, Shiseido, and more. I'm passionate about crafting user-centered content and driving engagement across B2B and B2C platforms. I blend storytelling with audience insights to deliver high-impact content that resonates and delivers measurable results. I thrive in collaborative environments and enjoy shaping brand voices that elevate brands and connect with audiences.

Friska Febrianty

Copywriter, UX Writer, Content Creator, +2





I'm Friska Febrianty, a Copy & Content Writer, UX Writer and Marketing Communications Specialist based in Bandung. I have extensive expertise in KOL management, influencer partnerships, and strategic brand messaging for brands like UOB, Chanel, Puma, Shiseido, and more. I'm passionate about crafting user-centered content and driving engagement across B2B and B2C platforms. I blend storytelling with audience insights to deliver high-impact content that resonates and delivers measurable results. I thrive in collaborative environments and enjoy shaping brand voices that elevate brands and connect with audiences.…I'm Friska Febrianty, a Copy & Content Writer, UX Writer and Marketing Communications Specialist based in Bandung. I have extensive expertise in KOL management, influencer partnerships, and strategic brand messaging for brands like UOB, Chanel, Puma, Shiseido, and more. I'm passionate about crafting user-centered content and driving engagement across B2B and B2C platforms. I blend storytelling with audience insights to deliver high-impact content that resonates and delivers measurable results. I thrive in collaborative environments and enjoy shaping brand voices that elevate brands and connect with audiences.

Available to hire

I’m Friska Febrianty, a Copy & Content Writer, UX Writer and Marketing Communications Specialist based in Bandung. I have extensive expertise in KOL management, influencer partnerships, and strategic brand messaging for brands like UOB, Chanel, Puma, Shiseido, and more. I’m passionate about crafting user-centered content and driving engagement across B2B and B2C platforms.

I blend storytelling with audience insights to deliver high-impact content that resonates and delivers measurable results. I thrive in collaborative environments and enjoy shaping brand voices that elevate brands and connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Copy & Content Writer, UX Writer at Rezerv Pte Ltd.

June 1, 2023 - Present

Copywriting and content refinement for the Rezerv website, mobile app, and web app; developed and optimized microcopy to guide users through complex tasks; drafted and submitted grant proposals to sponsors and government agencies; strategized SE2-driven content for blogs and social media to boost SEO and organic reach; created ad copy for digital campaigns; wrote product tutorials, feature overviews, and roadmaps; updated content based on SEO best practices; collaborated with marketing on content strategies aligned with campaign and business objectives.

Content Strategist & Copywriter at Design Angel

December 1, 2024 - February 1, 2026

Researched, planned, and wrote LinkedIn thought leadership content; managed editorial planning and copy for Design Angel’s email newsletter; wrote YouTube scripts and episode outlines; planned conversion-focused email sequences; aligned content with brand voice to support inbound leads.

Marketing Communication & KOL Specialist at DFW Creative Pte Ltd.

September 1, 2020 - June 1, 2023

Developed strategic pitch decks for marketing campaigns; managed relationships with key influencers to amplify brand presence; launched and supervised content and advertisements across social platforms; led holistic marketing strategy, contributing to client growth and retention; organized events for high-profile clients to strengthen brand reputation.

Digital Strategist Advisor at PT . Roodolph Detik Abadi Group

February 1, 2019 - July 1, 2020

Promoted to lead digital strategy for multiple brands; secured funding at a Hong Kong investor event; spearheaded digital marketing strategies across industries; analyzed market trends and consumer behavior to drive engagement and conversions; advised on digital transformation initiatives to streamline operations and enhance digital engagement.

Digital Marketing Specialist at PT . ARS

September 1, 2018 - December 1, 2019

Developed and executed digital marketing strategies for Indonesian backpack brands; designed targeted email marketing campaigns to boost lead generation and online sales; analyzed performance metrics and user behavior to optimize campaigns; expanded social media following and engagement; produced content for social media, blogs, and websites.

Freelance Social Media Admin & Copywriter at PT . Roodolph Detik Abadi Group

September 1, 2017 - February 1, 2019

Managed and curated social media content for brands under the group; developed engaging copy and creative content to boost brand visibility and drive online sales; implemented social media strategies to increase followers and engagement; conducted audience research to tailor messaging.

Freelance Local Contributor at IDN Media Company

May 1, 2018 - December 1, 2018

Contributed articles on local events, culture, and lifestyle in Bandung; conducted research and interviews to ensure accuracy and insight; wrote and edited pieces under tight deadlines to support regional readership and engagement.

Public Relations Intern at The Embassy of The Republic of Indonesia for Bangkok, Kingdom of Thailand

July 1, 2017 - January 1, 2018

Drafted press releases and official statements; managed media relations by coordinating inquiries and interviews; conducted research on current events and bilateral relations to support communications decisions; collaborated with diplomats to ensure accurate messaging.

Editor in Chief at Universitas Pasundan Student Press

January 1, 2016 - December 1, 2016

Led a team of writers and editors; planned, edited, and published university student press content; developed editorial strategies to increase readership and engagement; coordinated with university stakeholders to cover key events.

Part-time Call Centre at Infomedia Solusi Humanika

March 1, 2016 - November 1, 2016

Handled inbound and outbound calls, providing customer service and troubleshooting; logged interactions in CRM and collaborated with teams to meet targets and SLAs.

Part-Time TEFL Certified English Tutor at SPEECH English Course

February 1, 2015 - September 1, 2015

Delivered engaging English lessons focusing on grammar, vocabulary, and reading comprehension; assisted students in exam preparation; assessed performance and provided feedback using TEFL techniques.