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I'm Jane Park, a multidisciplinary product and brand designer based in Los Angeles. With over 8 years of experience, I’ve worked across industries including e-commerce, consumer packaged goods, and the beauty industry, crafting brands, social presence, impactful digital experiences, and internal data tool. I thrive at the intersection of digital design, UX/UI, and brand identity. My passion lies in crafting seamless user experiences and visually compelling designs that resonate with audiences and drive engagement.…I'm Jane Park, a multidisciplinary product and brand designer based in Los Angeles. With over 8 years of experience, I’ve worked across industries including e-commerce, consumer packaged goods, and the beauty industry, crafting brands, social presence, impactful digital experiences, and internal data tool. I thrive at the intersection of digital design, UX/UI, and brand identity. My passion lies in crafting seamless user experiences and visually compelling designs that resonate with audiences and drive engagement.

fromjpd

Brand Designer, Brand Strategist, Designer, +5

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I'm Jane Park, a multidisciplinary product and brand designer based in Los Angeles. With over 8 years of experience, I’ve worked across industries including e-commerce, consumer packaged goods, and the beauty industry, crafting brands, social presence, impactful digital experiences, and internal data tool. I thrive at the intersection of digital design, UX/UI, and brand identity. My passion lies in crafting seamless user experiences and visually compelling designs that resonate with audiences and drive engagement.…I'm Jane Park, a multidisciplinary product and brand designer based in Los Angeles. With over 8 years of experience, I’ve worked across industries including e-commerce, consumer packaged goods, and the beauty industry, crafting brands, social presence, impactful digital experiences, and internal data tool. I thrive at the intersection of digital design, UX/UI, and brand identity. My passion lies in crafting seamless user experiences and visually compelling designs that resonate with audiences and drive engagement.

Available to hire

Los Angeles, United States

I’m Jane Park, a multidisciplinary product and brand designer based in Los Angeles.

With over 8 years of experience, I’ve worked across industries including e-commerce, consumer packaged goods, and the beauty industry, crafting brands, social presence, impactful digital experiences, and internal data tool.

I thrive at the intersection of digital design, UX/UI, and brand identity. My passion lies in crafting seamless user experiences and visually compelling designs that resonate with audiences and drive engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Director of Design at The Essential (E-Commerce & Membership Platform)

November 1, 2024 - September 8, 2025

Led end-to-end design strategy across web, app, and lifecycle marketing to improve UX and drive business impact. Implemented digital touchpoints including wishlist, upsells, quick view, and back-in-stock alerts, improving conversion and retention. Designed a membership flow to convert browsing customers into new members for The Essential. Owned and evolved the company’s design system to ensure consistency, accessibility, and scalability across all platforms. Collaborated closely with marketing, engineering, and leadership to launch A/B tested feature updates and web optimizations. Managed a team of 5 contract designers, photographers, developers, content creators, and individual contributors.

Design Lead at The Essential By Doordash (Partnership)

October 1, 2024 - September 8, 2025

Led storefront, packaging, and marketing design for a high-profile national partnership seen nationwide across 20+ stores. Integrated two brand identities to create a unified, on-brand customer experience across all digital and in-person assets. Created 80+ pieces of packaging and supported launch campaigns for newly developed products.

Lead Designer at The Essential California

June 1, 2023 - September 8, 2025

Primary designer for VC and Y-Combinator backed startup in charge of product, brand, web, and packaging design. Designed and implemented responsive UX/UI systems with clear scalability and accessibility standards. Redesigned entire website increasing retention by 22%, AOV by 24%, conversion rate by 74%. Redesigned the app increasing retention by 95%, AOV by 44%, conversion rate by 62%. Rebranding initiative, overseeing the development and redesign of core branding elements seen by 80,000+ visitors. Designed Marketing assets to drive signups for 150,000+ customers. Led launch design for 1,100+ product launches coordinating photography & editing, designing the product page, creating necessary packaging & labels, and email campaigns, to deliver on-time results.

Lead Designer at The Naked Market

September 1, 2021 - September 8, 2025

Primary designer for a series A startup, that raised $27.5 million, in charge of brand and packaging design. Built brand identities, packaging systems, and eCommerce experiences for multiple consumer brands under one umbrella. Collaborated directly with founders and manufacturers to ensure premium outcomes across digital and physical formats.

Designer & Director at Jane Park Designs

May 1, 2017 - Present

Delivered high-quality design solutions to clients across tech, wellness, beauty, and eCommerce. Collaborated with clients to understand their needs and goals, and translated them into creating visual identities, packaging, web, and marketing designs. Specialized in scalable brand systems, web design, and storytelling that balances user needs and business goals. Consistently met or exceeded client expectations, resulting in positive feedback and repeat business.