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Performance marketing leader with 10+ years of experience across paid acquisition (search, shopping, paid social, and mobile/app), CRO and experimentation, and data-driven budget/bid strategy. Managed multi-market campaigns and scaled spend while protecting efficiency through CAC/ROAS/KUR/CPA and LTV-focused optimization. Known for turning data and market insights into actionable testing roadmaps, optimizing feeds and landing pages, and coordinating cross-functional execution (creative, ASO/MMP, analytics). Achieved strong growth outcomes including revenue growth near +50% YoY in EU/LA travel and CAC reductions (e.g., -9% at N26).…Performance marketing leader with 10+ years of experience across paid acquisition (search, shopping, paid social, and mobile/app), CRO and experimentation, and data-driven budget/bid strategy. Managed multi-market campaigns and scaled spend while protecting efficiency through CAC/ROAS/KUR/CPA and LTV-focused optimization. Known for turning data and market insights into actionable testing roadmaps, optimizing feeds and landing pages, and coordinating cross-functional execution (creative, ASO/MMP, analytics). Achieved strong growth outcomes including revenue growth near +50% YoY in EU/LA travel and CAC reductions (e.g., -9% at N26).

Franco Rodriguez

Performance Marketer, PPC Manager, Digital Marketer, +2

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Performance marketing leader with 10+ years of experience across paid acquisition (search, shopping, paid social, and mobile/app), CRO and experimentation, and data-driven budget/bid strategy. Managed multi-market campaigns and scaled spend while protecting efficiency through CAC/ROAS/KUR/CPA and LTV-focused optimization. Known for turning data and market insights into actionable testing roadmaps, optimizing feeds and landing pages, and coordinating cross-functional execution (creative, ASO/MMP, analytics). Achieved strong growth outcomes including revenue growth near +50% YoY in EU/LA travel and CAC reductions (e.g., -9% at N26).…Performance marketing leader with 10+ years of experience across paid acquisition (search, shopping, paid social, and mobile/app), CRO and experimentation, and data-driven budget/bid strategy. Managed multi-market campaigns and scaled spend while protecting efficiency through CAC/ROAS/KUR/CPA and LTV-focused optimization. Known for turning data and market insights into actionable testing roadmaps, optimizing feeds and landing pages, and coordinating cross-functional execution (creative, ASO/MMP, analytics). Achieved strong growth outcomes including revenue growth near +50% YoY in EU/LA travel and CAC reductions (e.g., -9% at N26).

Available to hire

Performance marketing leader with 10+ years of experience across paid acquisition (search, shopping, paid social, and mobile/app), CRO and experimentation, and data-driven budget/bid strategy. Managed multi-market campaigns and scaled spend while protecting efficiency through CAC/ROAS/KUR/CPA and LTV-focused optimization.

Known for turning data and market insights into actionable testing roadmaps, optimizing feeds and landing pages, and coordinating cross-functional execution (creative, ASO/MMP, analytics). Achieved strong growth outcomes including revenue growth near +50% YoY in EU/LA travel and CAC reductions (e.g., -9% at N26).

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Intermediate

Work Experience

Performance Marketing Manager / SEM Manager at Turbopass

August 1, 2024 - February 1, 2026

Drove targeted, profitable web traffic mainly via paid search and paid social, maximizing ROAS and optimizing KUR. Increased regional revenue in the area managed by nearly +50% YoY. Owned campaign management and execution across platforms, including Microsoft/Google Ads, Google Shopping/PMAX, TikTok Ads, and Meta Ads. Managed data feed optimizations, budget and bid strategies, keyword research, ad copywriting, and landing page optimization. Led performance tracking and A/B testing, and performed competitor analysis to guide optimization decisions.

Senior Performance Marketing Manager at Share Now / ShareNow

June 1, 2023 - November 1, 2023

Scaled user acquisition and retention across multiple markets with a focus on paid acquisition efficiency. Managed paid search for web2 apps (Microsoft/Google), TikTok Ads and Meta Ads, and app install growth via ACE/UAC and Apple Search Ads. Supported forecasting and channel mix decisions and managed budgets and bids. Delivered keyword analysis, ad creative briefs, ad copy and landing page optimization, analytics and MMP measurement, A/B testing, and competitor analysis.

SEM Manager at N26 / Media & Technology (OTT team support)

January 1, 2023 - June 1, 2023

Supported the OTT team by driving paid traffic to the web and app to scale streaming sales and subscriptions. Collaborated on campaign strategy and execution and coordinated with creative and OTT teams. Owned performance analysis and A/B testing for paid search campaigns (Microsoft/Google) and Apple Search Ads. Managed budgets and bid strategies and performed keyword/competitor analysis while ensuring CPA/CAC efficiency and LTV focus.

Mobile Marketing Manager at N26

August 1, 2021 - October 1, 2022

Managed acquisition of new users and engagement of existing users through the mobile marketing funnel across several markets. Built and executed paid acquisition programs while closely collaborating with organic/ASO teams. Worked across paid search web2 apps (Microsoft/Google), UAC and Apple Search Ads, and platform console integrations (App Store Connect and Google Play Console). Delivered forecasting and channel mix, bid portfolio management, performance reporting, keyword discovery, ad creative briefs, and landing page optimization. Achieved a CAC reduction of -9%, improving overall acquisition efficiency.

App Marketing Specialist at Libertex Group

September 1, 2019 - June 1, 2021

Drove high-quality user acquisition and engagement for trading apps with a strong performance marketing and regulatory-compliance awareness. Managed growth in multiple markets while increasing marketing spend and launching new channels globally. Owned acquisition strategy, budgeting and bid portfolio management, forecasting and channel mix, performance analysis/reporting, keyword research, ad creative briefs, ad copy and landing page optimization, and measurement via analytics and MMP. Also handled ASO activities and A/B testing, including competitor analysis. Increased marketing spend by 250% by launch of new channels.

Digital Co-founder & Media Manager at Cosmos Age ncia Digital / Cosmos Agencia Digital

March 1, 2019 - May 1, 2021

Co-founded and led a marketing agency offering affordable, high-quality services including social media management, content strategy/production, marketing audits, SEO, campaign management, and website development. Provided performance marketing expertise combined with client service, sales, negotiation, and stakeholder management. Built a portfolio of clients and partners and grew revenue substantially by 2021.

Sr. Campaign Manager → Performance Specialist at WILD FI (marketing agency role stated in resume)

January 1, 2016 - March 1, 2019

Handled paid media execution across paid search, shopping, display, YouTube, and paid social (Meta, LinkedIn, Twitter). Provided technical supervision for a 4-person team. Managed 10+ clients and 20+ accounts across ecommerce, retail, and lead generation. Owned acquisition strategy, forecasting and channel mix, budget/bid portfolio management, performance analysis/reporting, keyword research, and ad creative/landing page optimization.

Digital Media Consultant / Performance marketing at PIMOD / Pimod

April 1, 2015 - January 1, 2016

Owned acquisition strategy and campaign management with performance analysis and reporting. Managed an 8-customer portfolio and executed 20+ campaigns, including tracking and optimization support with analytics and ad platform tools.