Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a designer who enjoys turning ideas into clear, engaging visual communication through thoughtful, polished design. With eight years’ experience across agency, in-house and freelance environments, I partner with clients to create audience-centred work across print and digital channels. I thrive in collaborative teams where ideas are shared, relationships are valued, and thoughtful design helps people connect with information in meaningful ways. I’m passionate about working with organisations that create positive outcomes for their communities and the world around them.…I’m a designer who enjoys turning ideas into clear, engaging visual communication through thoughtful, polished design. With eight years’ experience across agency, in-house and freelance environments, I partner with clients to create audience-centred work across print and digital channels. I thrive in collaborative teams where ideas are shared, relationships are valued, and thoughtful design helps people connect with information in meaningful ways. I’m passionate about working with organisations that create positive outcomes for their communities and the world around them.

Fran Shaw





I’m a designer who enjoys turning ideas into clear, engaging visual communication through thoughtful, polished design. With eight years’ experience across agency, in-house and freelance environments, I partner with clients to create audience-centred work across print and digital channels. I thrive in collaborative teams where ideas are shared, relationships are valued, and thoughtful design helps people connect with information in meaningful ways. I’m passionate about working with organisations that create positive outcomes for their communities and the world around them.…I’m a designer who enjoys turning ideas into clear, engaging visual communication through thoughtful, polished design. With eight years’ experience across agency, in-house and freelance environments, I partner with clients to create audience-centred work across print and digital channels. I thrive in collaborative teams where ideas are shared, relationships are valued, and thoughtful design helps people connect with information in meaningful ways. I’m passionate about working with organisations that create positive outcomes for their communities and the world around them.

Available to hire

I’m a designer who enjoys turning ideas into clear, engaging visual communication through thoughtful, polished design. With eight years’ experience across agency, in-house and freelance environments, I partner with clients to create audience-centred work across print and digital channels.

I thrive in collaborative teams where ideas are shared, relationships are valued, and thoughtful design helps people connect with information in meaningful ways. I’m passionate about working with organisations that create positive outcomes for their communities and the world around them.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Graphic Designer

September 1, 2025 - Present

Worked alongside a diverse range of clients and in-house creative teams to create thoughtful branding, publication and digital design that helps communicate complex ideas with clarity. Supported in-house teams during product launches by producing social media assets, paid advertising creative and website graphics to ensure cohesive campaign delivery across multiple digital channels. Developed multiple annual report creative directions across medical, retail, agri-tech and MedTech sectors, delivering strategic concepts within a tight timeframe. Applied user-centred and accessibility best practice, considering typography, colour contrast, hierarchy and usability to create clear and inclusive visual communications. Managed multiple client projects simultaneously, balancing competing priorities while delivering to deadline and aligning with client objectives and brand guidelines.

Mid-weight Graphic Designer at Principle Design

May 1, 2023 - August 31, 2025

Worked in a fast-paced studio delivering brand identity, publication and digital design for a diverse portfolio of clients. Led coordination of major client projects, managing multiple workstreams while maintaining design quality and meeting tight deadlines. Presented creative concepts and design rationale to clients, building confidence through clear communication and collaborative feedback. Managed projects from concept to final production, coordinating stakeholders and external suppliers. Delivered integrated campaign assets across print and digital channels including paid social, digital advertising, websites, eDMs and signage. Contributed to brand guideline development and provided guidance to junior designers.

Print & Digital Graphic Designer at White Light Studio

January 1, 2019 - May 31, 2023

Joined White Light during its early stages and helped grow the studio into a well-regarded creative agency with a loyal client base. As part of a close-knit three-person team, worked directly with clients to develop branding, publications, web and digital design projects, managing the creative process from briefing and concept development through to final production. Produced audience-centred assets across paid social, digital advertising, websites, eDMs and print aligned with campaign objectives and brand guidelines. Prepared production-ready artwork and coordinated with suppliers and developers to deliver polished outcomes, while managing multiple deadlines and client priorities.

Production Artist & Photography at QE Home

December 1, 2016 - November 30, 2017

Collaborated with product designers, graphic designers and marketers to bring new and existing product collections to life across QE Home’s retail stores. Produced packaging, product photography and marketing assets reflecting the character of each collection and supporting more sustainable packaging initiatives. Styled, photographed and retouched product imagery for use across e-Commerce, packaging and marketing materials. Advocated for practical alternatives to plastic to align with environmental objectives.

Graphic Designer, Print Production & Publication Designer at Print It / The Messenger

January 1, 2015 - December 31, 2018

Worked in a busy print and publishing environment producing advertising, publication design and print production for The Messenger community publication and Print It's commercial clients. Produced a weekly publication delivered to approximately 15,000 readers, working to strict deadlines while ensuring accuracy and consistency across editions. Developed expertise in print production and pre-press processes, creating technically accurate, print-ready artwork for commercial printing. Designed and delivered marketing collateral and print materials for external clients, maintaining strong attention to detail under fixed print deadlines.