Gabriela Aguirre
I am a bilingual (EN/ES) Digital Marketer pivoting into Marketing Analytics, with 3+ years of hands-on experience in video marketing, performance tracking, and data-driven content strategy.nnCertified in Google…
About
I am a bilingual (EN/ES) Digital Marketer pivoting into Marketing Analytics, with 3+ years of hands-on experience in video marketing, performance tracking, and data-driven content strategy.\n\nCertified in Google Analytics 4 and Google Tag Manager, I design A/B tests and translate metrics into measurable outcomes—driving a 200%+ CTR improvement at scale. I’ve managed high-volume YouTube operations (85+ videos/month) and B2B content across remote, international teams, and I’m actively developing skills in dashboards and marketing data visualization.
- 3 years' experience
- Joined May 2025
Skills· 16
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
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Work experience· 4 roles
Implemented on-page SEO strategies to improve organic search visibility for a B2B SaaS product. Created and maintained video tutorials for product documentation (GitHub). Developed visual assets and social media content aligned with brand guidelines across channels. Designed B2B presentations to support sales outreach and partner communication efforts.
Managed end-to-end YouTube channel operations producing 85+ short-form videos per month, overseeing publishing workflows and performance tracking. Designed and executed A/B tests on video content, analyzing results to optimize CTR by over 200%. Built comprehensive performance reports tracking video metrics and channel KPIs, translating data into actionable monthly strategy recommendations. Managed YouTube Shop and Merchant Store integrations, ensuring accurate product data alignment. Coordinated English-to-Spanish localization for US and LATAM markets.
Developed visual materials for social media channels (posts and video assets); created video tutorials for SaaS documentation and updated them on GitHub; implemented SEO strategies to support marketing efforts; designed presentations for B2B purposes.
Education
Certifications and awards· 8
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