I’m Gabriela Ribeiro, a social media and digital marketing professional from Brazil with experience managing social media strategies for fashion, retail, hospitality, and lifestyle brands. I plan editorial calendars, supervise the production of visual, video, and written content, and coordinate shoots, video production, and real-time event coverage to keep brands consistent and engaging. I also analyze campaign performance and track digital trends to shape innovative marketing ideas. In my roles across agencies and in-house work, I collaborate closely with creative teams and clients, ensuring the final outputs—posts, newsletters, and communication materials—align with brand guidelines and deliver measurable results.

Gabriela de Albuquerque Ribeiro

I’m Gabriela Ribeiro, a social media and digital marketing professional from Brazil with experience managing social media strategies for fashion, retail, hospitality, and lifestyle brands. I plan editorial calendars, supervise the production of visual, video, and written content, and coordinate shoots, video production, and real-time event coverage to keep brands consistent and engaging. I also analyze campaign performance and track digital trends to shape innovative marketing ideas. In my roles across agencies and in-house work, I collaborate closely with creative teams and clients, ensuring the final outputs—posts, newsletters, and communication materials—align with brand guidelines and deliver measurable results.

Available to hire

I’m Gabriela Ribeiro, a social media and digital marketing professional from Brazil with experience managing social media strategies for fashion, retail, hospitality, and lifestyle brands. I plan editorial calendars, supervise the production of visual, video, and written content, and coordinate shoots, video production, and real-time event coverage to keep brands consistent and engaging.

I also analyze campaign performance and track digital trends to shape innovative marketing ideas. In my roles across agencies and in-house work, I collaborate closely with creative teams and clients, ensuring the final outputs—posts, newsletters, and communication materials—align with brand guidelines and deliver measurable results.

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Language

Portuguese
Fluent
English
Advanced
French
Beginner

Work Experience

Marketing / Social Media Manager at LinkedIn Marketing Agency
January 1, 2022 - Present
Developed tailored digital marketing strategies for clients. Produced photo, video, and graphic content for social media, designed newsletters and communication materials, and ensured visual consistency across campaigns to strengthen clients’ digital presence.
Social Media Manager & Content Supervisor at Intern
January 1, 2022 - January 1, 2020
Managed social media content operations by supporting planning and content supervision. Contributed to the creation and review of visual and communication assets, helping ensure consistency across posts and campaigns, including coordination of internal content needs.
Social Media Manager & Content Supervisor
January 1, 2020 - January 1, 2022
Provided ongoing social media management and content supervision, including content planning support, coordination of production, and ensuring communication materials matched brand guidelines.
Social Media Manager (Freelance contract)
January 1, 2020 - Present
Worked as a freelance social media manager, supporting content creation and social presence growth. Focused on brand consistency, digital trend awareness, and delivering campaign content in line with client expectations.
Social Media Manager (Intern / University project) at University of Fortaleza
January 1, 2018 - January 1, 2022
Designed visual identities and institutional communication materials. Created presentations, invitations, banners, and educational content. Produced communication assets for internal campaigns and academic events, collaborating with faculty teams on communication projects.

Education

Bachelor's Degree in Architecture & Urbanism at Universidade de Fortaleza
January 1, 2018 - January 1, 2022
MBA in Luxury Management at ISCTE Paris Business School
January 1, 2025 - January 1, 2027

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Education