I’m Gabriela Ribeiro, a social media and digital marketing professional from Brazil with experience managing social media strategies for fashion, retail, hospitality, and lifestyle brands. I plan editorial calendars, supervise the production of visual, video, and written content, and coordinate shoots, video production, and real-time event coverage to keep brands consistent and engaging.
I also analyze campaign performance and track digital trends to shape innovative marketing ideas. In my roles across agencies and in-house work, I collaborate closely with creative teams and clients, ensuring the final outputs—posts, newsletters, and communication materials—align with brand guidelines and deliver measurable results.
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