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Hi, I'm María Gabriela Puentes. I'm a Creative Director and Brand Strategist with 7+ years of experience shaping visual identities, UX/UI, and brand systems for startups, educational institutions, and growing businesses. I specialize in blending design with AI to evaluate and refine outputs, from visual concepts to brand narratives, and I design prompts to guide LLMs toward stronger creative results.…Hi, I'm María Gabriela Puentes. I'm a Creative Director and Brand Strategist with 7+ years of experience shaping visual identities, UX/UI, and brand systems for startups, educational institutions, and growing businesses. I specialize in blending design with AI to evaluate and refine outputs, from visual concepts to brand narratives, and I design prompts to guide LLMs toward stronger creative results.

María Gabriela Puentes

Brand Designer, Graphic Designer, UX Designer, +6

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Hi, I'm María Gabriela Puentes. I'm a Creative Director and Brand Strategist with 7+ years of experience shaping visual identities, UX/UI, and brand systems for startups, educational institutions, and growing businesses. I specialize in blending design with AI to evaluate and refine outputs, from visual concepts to brand narratives, and I design prompts to guide LLMs toward stronger creative results.…Hi, I'm María Gabriela Puentes. I'm a Creative Director and Brand Strategist with 7+ years of experience shaping visual identities, UX/UI, and brand systems for startups, educational institutions, and growing businesses. I specialize in blending design with AI to evaluate and refine outputs, from visual concepts to brand narratives, and I design prompts to guide LLMs toward stronger creative results.

Available to hire

Hi, I’m María Gabriela Puentes. I’m a Creative Director and Brand Strategist with 7+ years of experience shaping visual identities, UX/UI, and brand systems for startups, educational institutions, and growing businesses.

I specialize in blending design with AI to evaluate and refine outputs, from visual concepts to brand narratives, and I design prompts to guide LLMs toward stronger creative results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Junior Graphic Designer at ITC Corporation

January 1, 2019 - October 21, 2025

Participación en el diseño de materiales gráficos impresos y digitales, desarrollo de piezas publicitarias y creación de contenido visual para campañas internas y externas.

Senior Designer at Academia PON

January 1, 2023 - October 21, 2025

Encargada del diseño de materiales educativos, identidad visual de la academia y campañas promocionales, asegurando una comunicación gráfica clara y atractiva.

UX/UI Director at Nova Teva

January 1, 2024 - October 21, 2025

Responsable del diseño de interfaces intuitivas y atractivas para plataformas digitales, con énfasis en la experiencia del usuario y la funcionalidad del producto.

Creative Director and Designer at Canada Studio

January 1, 2018 - Present

Dirección de proyectos de branding e identidad visual, gestionando cada fase del proceso creativo. Desarrollo de conceptos visuales estratégicos, manuales de marca y piezas gráficas para clientes de diversos sectores.

Creative Director, Project Manager & Designer at Academia PON

January 1, 2025 - January 1, 2026

Led visual communication initiatives ensuring brand consistency and message clarity across educational platforms. Managed creative planning and coordination across internal teams and external collaborators. Redesigned identity systems and scalable communication frameworks across multiple channels. Integrated generative AI tools into creative workflows for ideation, exploration, and concept development. Evaluated AI-generated outputs to improve visual coherence, clarity, and message effectiveness.

Senior UX/UI Designer at Novateva LLC

January 1, 2023 - January 1, 2024

Designed user-centered digital experiences focused on navigation clarity, information hierarchy, and product flow. Built and maintained scalable Figma design systems improving consistency and development efficiency. Conducted user research to identify product experience gaps and opportunities. Collaborated with product managers and engineers to define requirements and deliver scalable solutions.

Creative Director, Project Manager & Senior Designer at Híbrido Estudio Creativo

January 1, 2022 - January 1, 2023

Led branding and communication projects from discovery through final delivery across multiple industries. Developed strategic concepts based on research and narrative-driven brand positioning. Coordinated multidisciplinary teams ensuring quality, consistency, and timely delivery. Leveraged AI tools for creative exploration and evaluation of alternative visual directions.

Graphic Designer & Editorial Coordinator at Impacto Positivo Magazine

January 1, 2019 - January 1, 2020

Designed editorial layouts and visual communication systems for improved consistency and engagement. Coordinated production workflows between editorial and external collaborators. Managed advertising design projects balancing commercial goals with editorial standards.

Founder & Creative Director at Canada Studio (@canadastudioc)

January 1, 2018 - Present

Founded and led an independent studio specializing in branding, visual identity, and strategic communication. Delivered 30+ branding and identity projects for clients across Latin America and North America. Developed a proprietary framework combining strategic research, visual storytelling, and AI-assisted ideation. Designed structured prompting systems for creative exploration and design decision optimization. Managed full client lifecycle independently: research, strategy, presentations, feedback, and delivery.