Hi! I’m Gabriela, a Senior Product Designer based in Barcelona with 5 years of experience leading end-to-end features and integrating AI-powered design into product workflows. I specialize in building scalable design systems and translating user insights into measurable impact, while fostering collaboration and mentoring teams to raise design quality. I’ve led multi-disciplinary design efforts at XO Life, including migrating a web app to native Android and iOS, boosting active users by 60% in six months, and improving content reels UX to increase views. I design mobile-first, accessible experiences (WCAG) and base decisions on metrics and user research in collaboration with data analysts. I’m fluent in design systems, prototyping in Figma, and partnering with stakeholders to align user needs with business goals.

Gabriela Stępień

Hi! I’m Gabriela, a Senior Product Designer based in Barcelona with 5 years of experience leading end-to-end features and integrating AI-powered design into product workflows. I specialize in building scalable design systems and translating user insights into measurable impact, while fostering collaboration and mentoring teams to raise design quality. I’ve led multi-disciplinary design efforts at XO Life, including migrating a web app to native Android and iOS, boosting active users by 60% in six months, and improving content reels UX to increase views. I design mobile-first, accessible experiences (WCAG) and base decisions on metrics and user research in collaboration with data analysts. I’m fluent in design systems, prototyping in Figma, and partnering with stakeholders to align user needs with business goals.

Available to hire

Hi!
I’m Gabriela, a Senior Product Designer based in Barcelona with 5 years of experience leading end-to-end features and integrating AI-powered design into product workflows. I specialize in building scalable design systems and translating user insights into measurable impact, while fostering collaboration and mentoring teams to raise design quality.

I’ve led multi-disciplinary design efforts at XO Life, including migrating a web app to native Android and iOS, boosting active users by 60% in six months, and improving content reels UX to increase views. I design mobile-first, accessible experiences (WCAG) and base decisions on metrics and user research in collaboration with data analysts. I’m fluent in design systems, prototyping in Figma, and partnering with stakeholders to align user needs with business goals.

See more

Language

English
Fluent
Polish
Fluent

Work Experience

Senior Product Designer at XO Life
August 1, 2024 - October 1, 2025
Led design sprints and facilitated workshops to define MVPs using design thinking; migrated a web app to native Android and iOS, growing active users by 60% in 6 months; improved content reels UX based on data insights, increasing reels views by 57%; built high-fidelity Figma prototypes of full user journeys; evolved and owned the brite design system for scalable and consistent design; designed end-to-end onboarding and registration across legacy products; created personas grounded in user research; branded app deployments for pharma clients; designed mobile-first with WCAG accessibility.
Product Designer at XO Life
September 1, 2022 - August 1, 2024
Contributed to end-to-end product design, collaborated with data analysts, built prototypes and ran usability testing to validate features; defined user journeys and maintained design system consistency; worked on onboarding and registration flows and persona development.
Junior Product Designer at XO Life
September 1, 2021 - September 1, 2022
Supported feature development through user flows, wireframes, and prototypes; assisted usability testing; participated in design sprints and collaborated with developers to implement UI outcomes.
Product Design Intern at Grover
July 1, 2020 - November 1, 2020
Created user flows, wireframes, and prototypes to support feature development; assisted usability testing and synthesized insights; maintained design system documentation; collaborated with senior designers on concept refinement.
Graphic Designer at Ada Health
December 1, 2019 - February 1, 2020
Designed branding assets and visual communications for Ada Health; contributed to product visuals and marketing materials; collaborated with cross-functional teams to ensure brand consistency.
UX/UI Design Working Student at Yas.life
February 1, 2019 - December 1, 2019
Assisted on UX/UI tasks, contributed to product design iterations, and supported design research and implementation efforts.
Freelance Designer at Various startups
October 1, 2016 - November 1, 2019
Provided branding, UI design, and illustration services across multiple clients, helping them establish visual identity and usable interfaces.

Education

MFA Product Design at University of Lisbon, Portugal
January 11, 2030 - March 3, 2026
Course certificate at IxDF Interaction Design Foundation
January 11, 2030 - March 3, 2026
BA English Linguistics at University of Wroclaw, Poland
January 1, 2013 - January 1, 2016

Qualifications

Course certificate (IxDF Interaction Design Foundation)
January 11, 2030 - March 3, 2026

Industry Experience

Software & Internet, Professional Services