I’m a Brazilian graphic designer based in Barcelona with 6+ years of experience across brand identity systems, visual communication, editorial design, campaigns, and art direction. I specialize in developing scalable visual systems and creative assets for digital and print, collaborating with international studios and global brands. I focus on typography, concept development, storytelling, and strategic visual execution—translating brand positioning into cohesive and culturally relevant design systems. I enjoy translating complex briefs into clean, cohesive visuals and leading cross-functional teams to deliver compelling campaigns and brand experiences across touchpoints.

Gabriel Fragoso

I’m a Brazilian graphic designer based in Barcelona with 6+ years of experience across brand identity systems, visual communication, editorial design, campaigns, and art direction. I specialize in developing scalable visual systems and creative assets for digital and print, collaborating with international studios and global brands. I focus on typography, concept development, storytelling, and strategic visual execution—translating brand positioning into cohesive and culturally relevant design systems. I enjoy translating complex briefs into clean, cohesive visuals and leading cross-functional teams to deliver compelling campaigns and brand experiences across touchpoints.

Available to hire

I’m a Brazilian graphic designer based in Barcelona with 6+ years of experience across brand identity systems, visual communication, editorial design, campaigns, and art direction. I specialize in developing scalable visual systems and creative assets for digital and print, collaborating with international studios and global brands. I focus on typography, concept development, storytelling, and strategic visual execution—translating brand positioning into cohesive and culturally relevant design systems.

I enjoy translating complex briefs into clean, cohesive visuals and leading cross-functional teams to deliver compelling campaigns and brand experiences across touchpoints.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
French
Beginner

Work Experience

Graphic Designer & Art Director at No Boring Design
June 1, 2023 - April 1, 2026
Developed brand identity systems, visual concepts, presentations, websites, and communication assets for clients across tech, interiors, lifestyle, and creative industries. Evolved visual systems across multiple touchpoints and ensured consistency across digital and print applications. Collaborated with creative teams to translate strategic briefs into scalable design solutions, contributing across branding, campaign development, illustration, and concept execution.
Graphic Designer & Art Director at Mochinga Studio
February 1, 2023 - June 1, 2023
Developed branding and rebranding projects, packaging systems, campaign visuals, presentation design, motion graphics, and video editing assets for different clients. Led the visual identity development for Sandwich Club, a restaurant project based in Lisbon, creating a complete brand system across physical and digital touchpoints. Expanded multidisciplinary skills through motion design and audiovisual production workflows.
Lead Graphic Designer & Art Director at TAG – Literary Experiences
May 1, 2019 - October 1, 2022
Led brand communication, editorial design, social media design, campaign development, and digital content production for Brazil’s largest literary subscription club. Developed visual systems for books, journals, product launches, landing pages, and awareness campaigns, collaborating across marketing, editorial, and product teams. Contributed to the growth of the brand’s Instagram presence from 400k to 720k followers between 2019 and 2021.
Graphic Designer & Art Director at Fluxo – School of Cinema and Photography
April 1, 2017 - October 1, 2018
Created communication materials, educational assets, editorial layouts, and digital campaigns for photography and film courses, cultural events, and institutional communication. Developed the school’s visual communication guidelines and contributed to strengthening the institution’s brand presence across print and digital platforms.
Graphic Designer & Art Director at Freelance (worldwide)
January 1, 2018 - Present
Collaborated with international brands, studios, and creative professionals across branding, visual identity systems, communication design, social media campaigns, and creative direction. Worked on projects for clients in beauty, fashion, culture, lifestyle, and consulting sectors, partnering with studios such as Swt.Co and developing brand identities, communication systems, and verbal/visual concepts across multiple formats and platforms.

Education

Creative Writing at PUCRS, Porto Alegre, Brazil
January 1, 2020 - January 1, 2020
Marketing & Advertising at ESPM, Porto Alegre, Brazil
January 1, 2015 - January 1, 2015
AI Foundation at Coursera
January 1, 2026 - January 1, 2026
Applied Branding at Ana Couto Agency, São Paulo, Brazil
January 1, 2020 - January 1, 2020
Adobe After Effects at Domestika, online
January 1, 2022 - January 1, 2022
Advanced DSLR Photography at Fluxo, Porto Alegre, Brazil
January 1, 2018 - January 1, 2018
Creative Writing at PUCRS, Porto Alegre, Brazil
January 1, 2020 - May 27, 2026
Marketing & Advertising at ESPM, Porto Alegre, Brazil
January 1, 2015 - May 27, 2026
AI Foundation at Coursera
January 1, 2026 - May 27, 2026
Applied Branding at Ana Couto Agency, São Paulo, Brazil
January 1, 2020 - May 27, 2026
Adobe After Effects at Domestika, online
January 1, 2022 - May 27, 2026
Advanced DSLR Photography at Fluxo, Porto Alegre, Brazil
January 1, 2018 - May 27, 2026
Creative Writing at PUCRS
January 1, 2020 - May 28, 2026
Marketing & Advertising at ESPM
January 1, 2015 - May 28, 2026
AI Foundation at Coursera
January 1, 2026 - May 28, 2026
Applied Branding at Ana Couto Agency
January 1, 2020 - May 28, 2026
Adobe After Effects at Domestika
January 1, 2022 - May 28, 2026
Advanced DSLR Photography at Fluxo
January 1, 2018 - May 28, 2026

Qualifications

AI Foundation
January 1, 2026 - January 1, 2026
Adobe After Effects
January 1, 2022 - January 1, 2022
Advanced DSLR Photography
January 1, 2018 - January 1, 2018
AI Foundation
January 1, 2026 - May 27, 2026
Adobe After Effects
January 1, 2022 - May 27, 2026
Advanced DSLR Photography
January 1, 2018 - May 27, 2026
Applied Branding
January 1, 2020 - May 27, 2026
AI Foundation
January 1, 2026 - May 28, 2026
Adobe After Effects
January 1, 2022 - May 28, 2026
Advanced DSLR Photography
January 1, 2018 - May 28, 2026
Creative Writing
January 1, 2020 - May 28, 2026
Applied Branding
January 1, 2020 - May 28, 2026
Adobe After Effects – Domestika
January 1, 2022 - May 28, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other, Retail