Hi! I’m Gabriel. I’m a marketing specialist and web designer. I started my career in the mining and construction industry, where complexity is high and clear, so actionable communication is essential. Over time, I moved into digital, working on web design, multimedia, and marketing projects with creative and tech-oriented teams.
What I enjoy most is simplifying. I turn ideas, processes, and websites into clear, visual, and easy-to-understand experiences. I help clients who feel their site is confusing, messy, or harder to use than it should be by bringing clarity, structure, and visual order so the website feels easy to navigate and easy to understand.
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Pixi Store is a family-owned business in Lima, Peru, specialized in smartphone repair and mobile accessories. I designed and developed its first website to strengthen its digital presence and drive in-store sales. I led the full UX/UI process, including sitemap, page structure, content hierarchy, and visual consistency. The website was built on WordPress using Divi, focused on clarity, trust, SEO fundamentals, and clear calls to action that guide users to contact the business via WhatsApp.
The website was fully implemented in WordPress using Elementor, with a strong focus on performance optimization, clean and scalable architecture, and an intuitive user experience for both candidates and corporate clients. The build follows SEO best practices, including structured content, optimized layouts, and responsive behavior across all devices. Special attention was given to usability, loading speed, and future scalability, creating a solid digital foundation to support ongoing recruitment campaigns, content growth, and long-term business expansion.
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