Gabriella Moss

Planned and executed digital marketing campaigns to drive organic growth; produced, scripted, and recorded social media content that increased brand reach; developed and optimized blog posts raising organic traffic by 200% within six months; collaborated with performance and product teams to analyze data, extract insights, and optimize user journeys; managed CRM and marketing automations in Active Campaign, overseeing email flows and customer support tickets; leveraged AI tools for video, image, and content production to streamline workflows and boost campaign efficiency.

Played a key role in developing and executing integrated communication and marketing strategies; created content and campaign briefs, wrote scripts, and coordinated creative approvals to ensure consistency across channels; managed the company’s e-commerce operations, including product listings and descriptions, CRM updates, and paid media strategies to boost visibility and sales; contributed to creative direction for photo shoots and campaigns to align visual identity with strategic objectives; acted as a point of contact for clients to strengthen relationships and deliver a seamless brand experience.

Supported the marketing department in planning and executing communication strategies across the hotel group’s social channels; produced, edited, and hosted videos and live sessions to increase digital engagement and brand visibility; assisted in organizing and promoting corporate events, including conferences and live streams for partner brands; contributed to paid media campaigns and CRM initiatives to improve customer communications and loyalty.