I am a creative director and designer with expertise across brand, product, and experience design, shaped by senior roles at Louis Vuitton and Baccarat. Over the years, I have developed a strong ability to set creative direction, articulate design vision, and bring coherence to complex projects across disciplines. My work is grounded in strategic thinking, design sensitivity, and a deep understanding of craftsmanship. I am particularly effective in helping brands sharpen their expression, strengthen their visual world, and guide ambitious creative work with rigor and clarity. Today, I support brands and teams on creative direction, concept development, and the shaping of thoughtful design narratives with lasting value.…I am a creative director and designer with expertise across brand, product, and experience design, shaped by senior roles at Louis Vuitton and Baccarat. Over the years, I have developed a strong ability to set creative direction, articulate design vision, and bring coherence to complex projects across disciplines. My work is grounded in strategic thinking, design sensitivity, and a deep understanding of craftsmanship. I am particularly effective in helping brands sharpen their expression, strengthen their visual world, and guide ambitious creative work with rigor and clarity. Today, I support brands and teams on creative direction, concept development, and the shaping of thoughtful design narratives with lasting value.WWWW…