Maria Gabriela Garip Estrella

Development of integrated digital strategies aligned with brand goals; social media calendars; editorial guidelines; multimedia content; influencer and micro-creator coordination; KPI reporting and analytics; website updates and digital assets.

Management of social networks for multiple brands; creation of content strategies and campaigns; dynamic content ideas; graphic and audiovisual content; copywriting and captions; coordination with influencers and micro-creators; monthly KPI reporting; alignment with brand identity.

Content creation for the Optimize project: design of assets for social media, exterior visuals and thematic campaigns; development of digital strategies and creative content; video editing and audiovisual material; website updates and graphic support.