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I'm a results-driven marketing and communications professional with hands-on experience in branding, client relations, and content production. I excel in strategic communication, market research, and leveraging digital tools like CRM systems, Adobe Acrobat, Canva, CapCut, MS Office, and Google Calendar to drive projects forward. My track record spans business development, social media management, and event coordination. I am passionate about innovative brand positioning and community engagement, and I’m eager to contribute to a forward-thinking organization in Canada.…I'm a results-driven marketing and communications professional with hands-on experience in branding, client relations, and content production. I excel in strategic communication, market research, and leveraging digital tools like CRM systems, Adobe Acrobat, Canva, CapCut, MS Office, and Google Calendar to drive projects forward. My track record spans business development, social media management, and event coordination. I am passionate about innovative brand positioning and community engagement, and I’m eager to contribute to a forward-thinking organization in Canada.

Gabriela González

Social Media Manager, Content Creator, Brand Designer, +4

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I'm a results-driven marketing and communications professional with hands-on experience in branding, client relations, and content production. I excel in strategic communication, market research, and leveraging digital tools like CRM systems, Adobe Acrobat, Canva, CapCut, MS Office, and Google Calendar to drive projects forward. My track record spans business development, social media management, and event coordination. I am passionate about innovative brand positioning and community engagement, and I’m eager to contribute to a forward-thinking organization in Canada.…I'm a results-driven marketing and communications professional with hands-on experience in branding, client relations, and content production. I excel in strategic communication, market research, and leveraging digital tools like CRM systems, Adobe Acrobat, Canva, CapCut, MS Office, and Google Calendar to drive projects forward. My track record spans business development, social media management, and event coordination. I am passionate about innovative brand positioning and community engagement, and I’m eager to contribute to a forward-thinking organization in Canada.

Available to hire

I’m a results-driven marketing and communications professional with hands-on experience in branding, client relations, and content production. I excel in strategic communication, market research, and leveraging digital tools like CRM systems, Adobe Acrobat, Canva, CapCut, MS Office, and Google Calendar to drive projects forward.

My track record spans business development, social media management, and event coordination. I am passionate about innovative brand positioning and community engagement, and I’m eager to contribute to a forward-thinking organization in Canada.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Final Cut Pro X

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Volunteer Social Media Manager at YYC Noodle Festival

January 1, 2025 - Present

Managed social media channels (Instagram & Facebook), developed captions, posting schedules, hashtags, and content calendars aligned with festival branding. Coordinated with marketing team and graphic designer to ensure consistent messaging and high-quality visuals. Tracked post performance and provided insights to guide future social media strategy. Supported festival giveaways, collaborations, and online promotions, boosting event visibility.

CRM & Marketing Analyst at NOVUS Desarrollo Digital

January 1, 2020 - January 1, 2021

Conducted market research and competitor analysis to identify gaps and growth opportunities. Managed CRM workflows and email marketing campaigns, improving client engagement and follow-ups. Developed strategic presentations for major clients to support business development initiatives. Assisted in sales process optimization and lead generation strategies. Trained new employees in CRM usage, market analysis techniques, and business processes.

Volunteer – OHC Caracas Student Chapter One at OHC Caracas Student Chapter One

January 1, 2020 - January 1, 2021

Welcomed international students and coordinated cultural/recreational activities. Assisted with Spanish-English translations for Mexican students. Provided translation and transportation support. Ensured safety and positive experience for all participants.

Settlement Worker at OHC Calgary

April 1, 2025 - Present

Welcomed international students at the airport, provided orientation support, guided cultural and recreational activities, assisted with Spanish-English translations for Spanish-speaking students, helped with transportation, and coordinated group activities to ensure a positive experience until departure.

Commercial and Marketing Analyst at NOVUS Desarrollo Digital

March 1, 2023 - August 31, 2023

Conducted market research and competitive analysis to identify gaps and opportunities; managed CRM workflows and segmented email campaigns; designed intake forms and marketing collateral in Canva and fillable PDFs in Adobe Acrobat; prepared persuasive client presentations and supported sales funnel improvements; trained new staff on CRM and analysis techniques.

Administrative Assistant at Widex Audiology Clinic

January 1, 2020 - December 31, 2021

Provided high-quality customer service, coordinated patient appointments, maintained records, assisted with billing and daily admin tasks, and supported event logistics and promotional materials.

Communications Intern at TNO Radio/ Radio Pacifica

January 1, 2020 - December 31, 2021

Supported corporate communications and media production, managed advertising and marketing initiatives, developed PR strategies, produced radio and multimedia content, and captured photographs for events.

Fashion Model (Freelance) at Various Model Agencies and Event Agencies

January 1, 2015 - December 31, 2025

Modeled for advertisements and campaigns, participated in runway shows, collaborated with stylists and makeup artists, and maintained an updated portfolio.

Social Media Manager (Volunteer) at YYC Noddle Fest

October 1, 2025 - January 31, 2026

Managed Instagram and Facebook, developed captions and content calendars, coordinated with marketing team and designer, tracked post performance, supported promotions and stakeholder reporting, and assisted with event-related communications.

Administrative Assistant & Social Media Manager at Venezuelan Foundation of Otology

January 1, 2020 - December 31, 2021

Managed Instagram and visual content, organized nonprofit summer camp for children with and without hearing devices, coordinated donors and volunteers, supported events and campaigns, and acted as a chaperone for the camp.