Available to hire
I am a marketing professional with almost 20 years of experience, specializing in developing integrated campaigns that drive demand generation and sales growth. I have built expertise across sales promotions, advertising, website optimization, newsletters, social media, events, and other marketing channels. I am skilled in managing CRM and marketing automation systems and optimize programs through platforms like HubSpot, Google Analytics, Microsoft Dynamics 365, and paid ads.
I have led marketing efforts across multiple markets and industries, collaborating with leadership to develop promotional offers, advertising strategies, and campaigns that deliver measurable results. I thrive in cross-functional environments and enjoy turning data into actionable insights that drive growth and improve guest and stakeholder experiences.
Experience Level
Language
English
Fluent
Work Experience
Marketing Coordinator at Inland Industrial Supply Ltd.
October 1, 2024 - April 1, 2026Main contact for all marketing and sales promotion requests. Collaborate with a freelance graphic designer to create marketing materials such as multi-page flyers, one-pagers, website banners, and other assets. Monitor performance by tracking campaign reports using HubSpot, Google Analytics, Google Ads, LinkedIn, Facebook, and SAP. Create and execute Meta ad campaigns as needed. Work with executive leadership to develop promotional offers and advertising strategies; coordinate with vendors, partners, and the sales team for event registrations and on-site setup; spearheaded the 30th founding anniversary event, generating at least 80 sales opportunities captured electronically to ensure a seamless guest and vendor experience.
Social Media Manager at Technology Alberta
February 1, 2023 - May 1, 2024Spearheaded a comprehensive LinkedIn strategy, driving a 203% increase in followers over 1.5 years and exceeding engagement targets by 30%. Created tailored content and collaborated with stakeholders to improve accuracy and impact across channels.
Marketing & Communications Lead at Pro Coro Canada
September 1, 2022 - PresentCreate and implement an annual marketing plan aligned with the organization’s strategic plan. Collaborate with graphic designer and video producer to create ads and digital content. Assist with the website and draft newsletters for team review and scheduling. Track campaign metrics to improve audience engagement and online performance. Ensure key messages align with business strategies and develop content for press releases, social media, website, and other channels for media outreach.
Marketing Lead at Barhead Solutions Australia
October 1, 2019 - July 1, 2022Planned and developed multi-channel marketing campaign assets for Australian and Philippine markets, driving increases in brand awareness and customer engagement. Achieved significant growth in LinkedIn followers and organized educational initiatives such as Microsoft “X in a Day” workshops to boost attendance.
Asst. Digital Communications Manager at Luenthai Holdings
May 1, 2018 - October 1, 2019Coordinated an international Shanghai event with 150+ participants, achieving high attendee satisfaction. Led a website migration project to improve user engagement through enhanced navigation and updated content.
Email Marketing Manager at Self-Employed / Freelance
January 1, 2017 - May 1, 2018Drafted, designed, and executed targeted email campaigns achieving a 35% open rate; produced analytics reports to provide actionable insights that improved decision-making and efficiency.
Marketing Lead at Inland Industrial Supply Ltd.
May 1, 2016 - PresentDevelop and execute Inland’s marketing strategies to enhance brand visibility and sales growth. Propose and manage the annual marketing budget, and develop policies to improve sales operational efficiency. Plan, coordinate, and execute marketing initiatives across digital and traditional platforms to create demand and sales opportunities. Develop and utilize campaign insights to measure results and identify areas for improvements.
Campaign Management Officer at SAS Institute Philippines
October 1, 2014 - December 1, 2016Collaborated with regional pre-sales and country marketers to ensure consistent messaging in inside sales activities, leading to increased brand awareness and lead engagement. Managed and responded to marketing campaign inquiries and online channels to improve response times.
Integrated Marketing Team Lead at Emerson Electric Asia
June 1, 2011 - October 1, 2014Managed a high-performing team, achieving zero absenteeism for a quarter and maintaining strong year-over-year retention. Developed and maintained ISO 9001 process documentation for marketing tools and platforms; analyzed web traffic and user behavior across Micro Motion websites using Google Analytics and Webtrends.
Integrated Marketing Specialist at Emerson Electric Asia
March 1, 2008 - May 1, 2011Managed day-to-day operations of the Sales and Marketing Intranet (SAMI) for 200+ users, improving database efficiency. Created and modified SharePoint web pages and optimized marketing material orders to reduce turnaround times.
Research & Sales Analyst at Cuervo Far East Inc. (Cushman & Wakefield Partner)
June 1, 2006 - March 1, 2008Successfully closed key sales deals while managing research and client solutions tasks, contributing to incremental quarterly sales revenue.
Education
Diploma in Business Administration – Marketing at Northern Alberta Institute of Technology
September 1, 2022 - May 1, 2024Bachelor of Arts in Economics at University of the Philippines
June 1, 2002 - April 1, 2006Qualifications
Google Analytics
January 11, 2030 - July 2, 2026Certified Digital Marketer
January 11, 2030 - July 2, 2026HubSpot Content Marketing
January 11, 2030 - July 2, 2026HubSpot Inbound Marketing
January 11, 2030 - July 2, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Experience Level
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