I am a thoughtful writer and content strategist with nine years of experience across global brands and tech. I connect creativity with structure to create simple experiences. I work well in hybrid environments and collaborate with teams. I also use AI to speed up research and idea testing while keeping the final decisions in my hands. I’ve led voice and tone governance, built UX writing assets, and translated technical concepts into clear narratives for product launches. I thrive in cross-functional settings, mentor teammates, and continuously refine content to be accurate, accessible, and engaging for global audiences.

Tyassesami Ganesha Siwi

I am a thoughtful writer and content strategist with nine years of experience across global brands and tech. I connect creativity with structure to create simple experiences. I work well in hybrid environments and collaborate with teams. I also use AI to speed up research and idea testing while keeping the final decisions in my hands. I’ve led voice and tone governance, built UX writing assets, and translated technical concepts into clear narratives for product launches. I thrive in cross-functional settings, mentor teammates, and continuously refine content to be accurate, accessible, and engaging for global audiences.

Available to hire

I am a thoughtful writer and content strategist with nine years of experience across global brands and tech. I connect creativity with structure to create simple experiences. I work well in hybrid environments and collaborate with teams. I also use AI to speed up research and idea testing while keeping the final decisions in my hands.

I’ve led voice and tone governance, built UX writing assets, and translated technical concepts into clear narratives for product launches. I thrive in cross-functional settings, mentor teammates, and continuously refine content to be accurate, accessible, and engaging for global audiences.

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Experience Level

Language

English
Fluent
German
Advanced
Japanese
Beginner
Indonesian
Fluent

Work Experience

Copywriter & Content Creator at Buddybrand Berlin GmbH
December 31, 2022 - December 31, 2022
Delivered digital and integrated campaigns for FMCG and F&B brands (e.g., Coca-Cola, Pizza Hut, Garnier, Rexona, Ferrero) and for retail, finance, lifestyle, and automotive clients (e.g., Lidl, ING Bank, Porsche Design, Mercedes-Benz, Ford). Developed website copy, social content, digital ads, scripts, taglines, and promotional materials; supported campaign planning and digital execution. Created on-brand content for Bosch, Audi, Smart, and Dr. Oetker, and contributed to pitch materials.
Copywriter & Content Creative at Jupitos Germany GmbH
December 31, 2019 - December 31, 2019
Delivered digital and integrated campaigns; built beauty and food content as a nano influencer, informing short-form content strategy for Lidl Germany. Wrote website copy, social content, digital ads, scripts, taglines, and promotional materials; collaborated with creative directors, strategists, and designers to refine concepts and support pitches.

Education

UX Design Postgraduate Diploma at Steinbeis Hochschule Berlin
January 11, 2030 - November 28, 2025
Bachelor of Art Visual Communication Design at Trisakti University
January 1, 2008 - January 1, 2013
Brand Alignment & Governance at Miami Ad School Europe
January 11, 2030 - November 28, 2025
UX Design & Learning System Design at Trisakti University / Self-Directed Studies
January 11, 2030 - November 28, 2025
UX / Copywriting Certifications at CareerFoundry
January 1, 2017 - January 1, 2018
Google Certification at Google
March 1, 2022 - August 1, 2022

Qualifications

Copywriting for Advertising
September 1, 2024 - November 1, 2025
UX Writing and Brand Communication Certification
January 11, 2030 - November 28, 2025
Project Management Certification
January 11, 2030 - November 28, 2025
UX Design Certification
January 11, 2030 - November 28, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Financial Services, Professional Services