Tyassesami Ganesha Siwi
I am a thoughtful writer and content strategist with nine years of experience across global brands and tech. I connect creativity with structure to create simple experiences.
About
I am a thoughtful writer and content strategist with nine years of experience across global brands and tech. I connect creativity with structure to create simple experiences. I work well in hybrid environments and collaborate with teams. I also use AI to speed up research and idea testing while keeping the final decisions in my hands.
I’ve led voice and tone governance, built UX writing assets, and translated technical concepts into clear narratives for product launches. I thrive in cross-functional settings, mentor teammates, and continuously refine content to be accurate, accessible, and engaging for global audiences.
- Joined November 2025
Skills· 1
Languages
- EnglishFluent
- GermanAdvanced
- JapaneseBeginner
- IndonesianFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Retail
- Financial Services
- Professional Services
Work experience
Delivered digital and integrated campaigns for FMCG and F&B brands (e.g., Coca-Cola, Pizza Hut, Garnier, Rexona, Ferrero) and for retail, finance, lifestyle, and automotive clients (e.g., Lidl, ING Bank, Porsche Design, Mercedes-Benz, Ford). Developed website copy, social content, digital ads, scripts, taglines, and promotional materials; supported campaign planning and digital execution. Created on-brand content for Bosch, Audi, Smart, and Dr. Oetker, and contributed to pitch materials.
Delivered digital and integrated campaigns; built beauty and food content as a nano influencer, informing short-form content strategy for Lidl Germany. Wrote website copy, social content, digital ads, scripts, taglines, and promotional materials; collaborated with creative directors, strategists, and designers to refine concepts and support pitches.
Education· 6
Certifications and awards
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