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I'm Gary Buchan, a strategic marketer, creative lead, and systems-minded builder with a proven track record of making good ideas sharper, louder, and more effective. I have experience agency-side, client-side, founder-side, and in startups & scale-ups, building and running marketing functions that span brand, performance, content, product, and operations. I've led cross-functional teams, managed budgets, and delivered go-to-market strategies from the ground up. My work blends irreverent persuasion with structured thinking and brand clarity. If you're looking for a marketing leader who can scale ideas, teams, and systems without losing voice or values, we should talk.…I'm Gary Buchan, a strategic marketer, creative lead, and systems-minded builder with a proven track record of making good ideas sharper, louder, and more effective. I have experience agency-side, client-side, founder-side, and in startups & scale-ups, building and running marketing functions that span brand, performance, content, product, and operations. I've led cross-functional teams, managed budgets, and delivered go-to-market strategies from the ground up. My work blends irreverent persuasion with structured thinking and brand clarity. If you're looking for a marketing leader who can scale ideas, teams, and systems without losing voice or values, we should talk.

Gary Buchan

Creative Director, Content Producer, Brand Strategist, +2

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I'm Gary Buchan, a strategic marketer, creative lead, and systems-minded builder with a proven track record of making good ideas sharper, louder, and more effective. I have experience agency-side, client-side, founder-side, and in startups & scale-ups, building and running marketing functions that span brand, performance, content, product, and operations. I've led cross-functional teams, managed budgets, and delivered go-to-market strategies from the ground up. My work blends irreverent persuasion with structured thinking and brand clarity. If you're looking for a marketing leader who can scale ideas, teams, and systems without losing voice or values, we should talk.…I'm Gary Buchan, a strategic marketer, creative lead, and systems-minded builder with a proven track record of making good ideas sharper, louder, and more effective. I have experience agency-side, client-side, founder-side, and in startups & scale-ups, building and running marketing functions that span brand, performance, content, product, and operations. I've led cross-functional teams, managed budgets, and delivered go-to-market strategies from the ground up. My work blends irreverent persuasion with structured thinking and brand clarity. If you're looking for a marketing leader who can scale ideas, teams, and systems without losing voice or values, we should talk.

Available to hire

I’m Gary Buchan, a strategic marketer, creative lead, and systems-minded builder with a proven track record of making good ideas sharper, louder, and more effective. I have experience agency-side, client-side, founder-side, and in startups & scale-ups, building and running marketing functions that span brand, performance, content, product, and operations. I’ve led cross-functional teams, managed budgets, and delivered go-to-market strategies from the ground up.

My work blends irreverent persuasion with structured thinking and brand clarity. If you’re looking for a marketing leader who can scale ideas, teams, and systems without losing voice or values, we should talk.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Strategy Director (AI, Content, & IP) at Charm Offensive

April 1, 2017 - Present

Led the growth of Charm Offensive from a bold idea into a widely respected creative persuasion brand. Developed frameworks to help thousands of freelancers, marketers, and founders write with more personality, sell without sleaze, and win work by being more themselves. Learned how to communicate with humor and candor to persuade effectively.

Head of Marketing at Taveo

January 31, 2024 - September 4, 2025

Built and led a new marketing department in an AI-powered funded scale-up. Orchestrated a complete rebrand from Hubb to new Taveo positioning. Successfully completed Series A round of investment. Delivered marketing strategy and implementation across brand, partnerships, digital, and lead generation.

Head of PR & Content Marketing at Marketing Signals

November 30, 2022 - September 4, 2025

Built and led a new PR and Content Marketing department. Delivered results for all clients and ensured PR activity supported clients’ wider marketing and business aims.

Creative Director at Charm Effective

December 31, 2018 - September 4, 2025

Co-founded the agency and defined its commercial offer and positioning. Led strategy, client acquisition, and delivery for campaigns across multiple sectors. Applied Charm Offensive frameworks to cold outreach, landing pages, nurture sequences, and multi-channel funnels. Built and managed a small agile team to deliver high-impact messaging for founders, CMOs, and sales leads.

Co-Founder & Managing Director at Render Positive

April 30, 2017 - September 4, 2025

Delivered full-service digital marketing across SEO, PPC, social media, content marketing, PR, UX, CRO, email, lead gen, and development for SMEs to enterprise. Created creative and engaging campaigns based on data, insight, experience, and hustle. Directed client strategy and business operations as MD.

Global Web Performance Manager at Rentokil Initial PLC

January 31, 2011 - September 4, 2025

Joined the global marketing & strategy team to directly affect lead generation by improving organic and paid search performance in all markets. Responsible for global strategy including PR, social media, content marketing, new product launches, and all digital initiatives.

Global Search Manager at Rentokil Initial PLC

July 31, 2009 - September 4, 2025

Supported divisional and country marketing teams globally with SEO and online marketing campaigns. Implemented analytics, reporting, and insight both regionally and globally. Owned and optimized all PPC activity globally managing a multi-million-pound monthly budget. Initiatives helped increase web traffic and leads.