GP

GAURI PARMAR

Available to hire

I'm Gauri Parmar, a marketing and brand professional with 12 years of experience building and growing premium consumer brands.

About

I’m Gauri Parmar, a marketing and brand professional with 12 years of experience building and growing premium consumer brands. I specialise in consumer insight-led strategy, integrated campaign development, packaging and gifting innovation, and omni-channel brand expression.

I combine strategic thinking with hands-on execution, navigating diverse stakeholder environments to deliver campaigns and experiences that resonate and drive business outcomes. My strengths include turning insight into action, guiding brand storytelling across retail and digital touchpoints, and collaborating with cross-functional teams and agencies to bring ideas to life.

  • 14 years' experience
  • Joined February 2026

Languages

  • EnglishFluent
  • HindiFluent

Industry experience

  • Retail
  • Consumer Goods
  • Software & Internet
  • Media & Entertainment
  • Professional Services

Work experience· 6 roles

Deputy Manager – Marketing · Taneira (Titan Company – TATA Group)Dec 2020 – Present · 6 yrs

Led integrated brand campaigns across festive and thematic calendars, delivering 46% revenue growth and a 42% increase in customer acquisition; drove digital engagement strategy with 90% organic website traffic growth and sustained social media reach expansion; launched scalable consumer engagement initiatives like Taneira Milan and Saree Run, converting over half of leads into new buyers; guided packaging and gifting innovation to elevate premium brand perception; developed communication toolkits for 80+ stores; partnered with creative agencies and internal teams to ensure quality delivery within budget and timelines.

Category Expansion – Mia by Tanishq · Tanishq (Titan Company Limited)Apr 2019 – Nov 2019 · 8 mos

Managed brand extension initiatives, including the launch of the 'Romani' silver jewellery line for a younger audience.

Brand & Consumer Insights · TaneiraApr 2019 – Nov 2019 · 8 mos

Led multi-city consumer research to shape product strategy and communication for the 'Shubh Muhurat' collection.

Young Leaders Program 3.0 · Titan Company LimitedApr 2019 – Nov 2020 · 1 yr 8 mos
Entrepreneur – Woodside Doors · Woodside DoorsAug 2014 – Sep 2015 · 1 yr 2 mos
Visual Merchandiser · Tanishq – Titan Company LimitedJul 2012 – Mar 2019 · 6 yrs 9 mos

Education

Post Graduate Certificate in Business Management · XLRI Jamshedpur2019 – 2020
Bachelor in Business Administration – Jewellery Design and Management · Manipal Institute of Jewellery Design and Management, Manipal University2009 – 2012

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