Kshitiz Gautam

Manage 80,000+ USD in ad spend across 3 client accounts (Indira IVF Nepal, LBEF, KCM College) focused on conversion rate optimization using keyword targeting and ad copy to maximize CTRs, form fills, and client footfall. Doubled conversions for Indira IVF Nepal from under 4% to over 8% and drove month-on-month growth up to 18%.

Conduct industry, market, and competitor research to shape product positioning and go-to-market decisions. Translate business/process analysis into actionable plans targeting sustainable growth. Built dealership and import proposal for the MG IM6 (Paramount Motors). Developed training materials and coordinated business planning programs for agrovets across 5 cities under USAID Feed the Future Nepal. Led NPS research for Laxmi Sunrise Bank (ongoing) and conducted price sensitivity research for Fonepay.

Manage 100,000+ USD in ad spend across 28 client accounts, developing brand and marketing strategies and executing paid campaigns for clients including Agni Group (Mahindra vehicles/tractors), Laxmi Sunrise Bank, Goodbricks, Laminar Tiles, Campa Nepal, and Professional Education Consultancy. Digitally launched Mahindra Electric Origin SUV in Nepal with 15%+ booking rate from lead campaigns. Built funnel-based video campaigns that increased Laminar Tiles experience-store footfall ratio from under 2% to ~5%.