Available to hire
I’m a strategic events, brand and marketing professional with over a decade of high-impact experience across the global tech, video game, and entertainment sectors. I specialize in driving IP growth and operational excellence through high-impact campaigns that resonate with audiences and partners.
Trusted by leading brands such as PlayStation, Xbox and Nintendo, I combine hands-on execution with strategic oversight to lead teams and deliver results. I’ve built scalable GTM frameworks and cross-functional processes that accelerate growth, onboarding, and partner engagement on a global scale.
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
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Expert
Expert
Expert
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Expert
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Expert
Intermediate
Language
English
Fluent
Work Experience
Strategy & Growth Manager at Davis Events Agency
October 1, 2025 - October 1, 2025Built scalable operational infrastructure, cutting project delivery time by 15% and accelerating GTM execution velocity. Developed frameworks for cross-market brand growth, delivering measurable ROI gains. Drove experiential campaigns for tech, entertainment, and video game clients, shaping IP growth and target audience validation. Orchestrated end-to-end vendor solutions, collaborating closely with global stakeholders. Enhanced partner onboarding speed by 20% and streamlined cross-team processes for faster delivery.
Strategy & Growth Manager at Experiential Davis Events Agency
January 1, 2025 - October 1, 2025Led experiential campaigns for tech, entertainment, and video game clients; architected scalable operational framework; developed feedback loops that cut time-to-market and improved GTM velocity; delivered measurable ROI for clients.
Brand & Experiential Marketing Manager at Keywords Studios
December 1, 2024 - December 1, 2024Directed 30+ global brand campaigns and exclusive summit series with partners in cluding Amazon, Xbox, and Netflix Games. Grew event-driven lead generation by 35% and improved cost-per-engagement by 20%. Raised top 25 client attendance from 13% to 41% via high-impact experiential activation. Secured 120+ industry awards and boosted earned media coverage 2x annually, significantly enhancing corporate brand reputation. Launched GTM playbooks to reduce new partner onboarding by 25%. Built partnerships, increasing pipeline by 40%, and centralized event feedback, hitting 95% client satisfaction.
Brand & Experiential Marketing Manager at Keywords Studios
January 1, 2022 - December 1, 2024Directed 30+ global brand activation campaigns and exclusive summit series with partners including Amazon, Xbox, and Netflix Games. Grew event-driven lead generation by 35% and established a unified GTM data model to drive deal velocity.
Event Production Manager & Site Lead at Web Summit
January 1, 2022 - January 1, 2022Headed exhibitor and speaker experience for 45,000+ attendees at Web Summit 2021. Digitally transformed logistics, cutting average stand setup time by 55% and reducing operating costs. Accelerated high-stakes GTM initiatives, improving execution speed and resource efficiency across multiple concurrent projects. Coordinated cross-border teams and wired vendor savings through contract negotiation. Standardized knowledge transfer with new playbooks for global event rollouts.
Event Production Manager & Site Lead at Web Summit
September 1, 2021 - January 1, 2022Headed exhibitor and speaker experience for 45,000+ attendees; digitally transformed logistics and built a contingency model, cutting average stand setup time by 55% and reducing operating costs. Accelerated high-stakes GTM initiatives and improved cross-border coordination.
Event Producer & Marketing Specialist at Freelance
September 1, 2021 - September 1, 2021Produced global B2C activations in 20+ countries for high-profile IPs including Nintendo, Activision Blizzard, and Square Enix. Delivered live broadcasts to 50M viewers, amplifying brand reach and influence. Secured €100K+ co-marketing funds and external partnerships, resulting in coverage in 20+ publications and 7 national broadcasters. Curated data-driven campaigns that repeatedly raised brand visibility in competitive environments. Developed GTM frameworks and led production teams for high-stakes, large-scale projects.
Event Producer & Marketing Specialist at Freelance
June 1, 2013 - September 1, 2021Produced global B2C activations for IPs including Nintendo, Activision Blizzard, and Square Enix; delivered live broadcasts to 50M viewers; secured €100K+ co-marketing funds and partnered with outlets to secure coverage in 20+ publications and 7 national broadcasters.
Education
PRINCE2 Project Management Foundation at The Knowledge Academy
January 1, 2025 - November 24, 2025Mini MBA in Brand Marketing at MW, CPD SO
January 1, 2023 - November 24, 2025Diploma in Post Production & Sound Design for Video Games at Pulse College
January 1, 2020 - December 31, 2021Master of Music Performance & Event Management at Trinity College Dublin
January 1, 2014 - December 31, 2016Bachelor of Music Performance at DIT Conservatory of Music and Drama
January 1, 2009 - December 31, 2013Prince2 Project Management Foundation at The Knowledge Academy
January 1, 2025 - January 9, 2026Mini MBA in Brand Marketing at MW, CPD SO, Prof. Mark Ritson
January 1, 2023 - January 9, 2026Diploma in Post Production & Sound Design for Video Games at Pulse College
January 1, 2020 - December 31, 2021Master of Music Performance & Event Management at Trinity College Dublin
January 1, 2014 - December 31, 2016Bachelor of Music Performance at DIT Conservatory of Music and Drama
January 1, 2009 - December 31, 2013Qualifications
PRINCE2 Project Management Foundation
January 1, 2025 - November 24, 2025Mini MBA in Brand Marketing
January 1, 2023 - November 24, 2025Diploma in Post Production & Sound Design for Video Games
January 1, 2020 - December 31, 2021Master of Music Performance & Event Management
January 1, 2014 - December 31, 2016Bachelor of Music Performance
January 1, 2009 - December 31, 2013Prince2 Project Management Foundation
January 1, 2025 - January 9, 2026Mini MBA in Brand Marketing
January 1, 2023 - January 9, 2026Diploma in Post Production & Sound Design for Video Games
January 1, 2020 - December 31, 2021Industry Experience
Media & Entertainment, Gaming, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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