Gavin Grady
Hi, I’m Gavin Grady—a growth and user acquisition leader with 15+ years of experience scaling mobile and digital products across gaming, apps, and lead generation.
About
Hi, I’m Gavin Grady—a growth and user acquisition leader with 15+ years of experience scaling mobile and digital products across gaming, apps, and lead generation. I’ve grown mobile apps to over a billion users, consistently scaling UA programs while managing multi-disciplinary teams and multi-million-dollar budgets. My approach combines data-driven decision making with a creative, test-first mindset to unlock scalable growth.
In my roles, I lead teams, optimize campaigns across Google, Meta, TikTok and beyond; implement measurement frameworks (SKAN 4.0, MMPs); and drive ROAS and profitability. I’m passionate about understanding the full user journey, identifying key conversion drivers, improving onboarding, and collaborating with product teams to plan and execute events that boost engagement. I’m excited to bring this expertise to new challenges and continue delivering profitable growth.
- 14 years' experience
- Joined June 2026
Industry experience
- Gaming
- Software & Internet
- Media & Entertainment
Work experience· 4 roles
Led a team of four media buyers, driving performance across multiple client accounts with a combined monthly budget of $500k. Scaled Meta ad spend from $80k to $160k per month, launched TikTok ads, and established a creative-first UA approach with ongoing testing and iteration. Mentored media buyers to improve accountability and overall team performance; implemented structured testing frameworks to identify winning strategies and drive consistent performance improvements across accounts.
Created a new growth strategy for the app; analyzed FTU/first-time user experience to increase onboarding completion from 60% to 80%; ran campaigns across Google and Meta; performed keyword optimization to improve search results and organic installs; implemented Appsflyer MMP to track ROAS and metrics; reduced overall CAC from $150 to $110.
Created a growth strategy that brought UA in-house after years of agency management; set up and optimized SKAN 4.0 for the iOS app to gain visibility into ROI; scaled monthly UA spend from $100k to $250k; improved store conversion rate from 6% to 16% via ASO; increased IAP revenue by 30% via purchase AB tests; improved onboarding completion from 40% to 65%; ran campaigns across Google and Meta.
Certifications and awards
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