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Hi, I’m Gavin Grady—a growth and user acquisition leader with 15+ years of experience scaling mobile and digital products across gaming, apps, and lead generation. I’ve grown mobile apps to over a billion users, consistently scaling UA programs while managing multi-disciplinary teams and multi-million-dollar budgets. My approach combines data-driven decision making with a creative, test-first mindset to unlock scalable growth. In my roles, I lead teams, optimize campaigns across Google, Meta, TikTok and beyond; implement measurement frameworks (SKAN 4.0, MMPs); and drive ROAS and profitability. I’m passionate about understanding the full user journey, identifying key conversion drivers, improving onboarding, and collaborating with product teams to plan and execute events that boost engagement. I’m excited to bring this expertise to new challenges and continue delivering profitable growth.…Hi, I’m Gavin Grady—a growth and user acquisition leader with 15+ years of experience scaling mobile and digital products across gaming, apps, and lead generation. I’ve grown mobile apps to over a billion users, consistently scaling UA programs while managing multi-disciplinary teams and multi-million-dollar budgets. My approach combines data-driven decision making with a creative, test-first mindset to unlock scalable growth. In my roles, I lead teams, optimize campaigns across Google, Meta, TikTok and beyond; implement measurement frameworks (SKAN 4.0, MMPs); and drive ROAS and profitability. I’m passionate about understanding the full user journey, identifying key conversion drivers, improving onboarding, and collaborating with product teams to plan and execute events that boost engagement. I’m excited to bring this expertise to new challenges and continue delivering profitable growth.

Gavin Grady

Growth Marketer, Marketing Strategist, Marketing Consultant, +1

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Hi, I’m Gavin Grady—a growth and user acquisition leader with 15+ years of experience scaling mobile and digital products across gaming, apps, and lead generation. I’ve grown mobile apps to over a billion users, consistently scaling UA programs while managing multi-disciplinary teams and multi-million-dollar budgets. My approach combines data-driven decision making with a creative, test-first mindset to unlock scalable growth. In my roles, I lead teams, optimize campaigns across Google, Meta, TikTok and beyond; implement measurement frameworks (SKAN 4.0, MMPs); and drive ROAS and profitability. I’m passionate about understanding the full user journey, identifying key conversion drivers, improving onboarding, and collaborating with product teams to plan and execute events that boost engagement. I’m excited to bring this expertise to new challenges and continue delivering profitable growth.…Hi, I’m Gavin Grady—a growth and user acquisition leader with 15+ years of experience scaling mobile and digital products across gaming, apps, and lead generation. I’ve grown mobile apps to over a billion users, consistently scaling UA programs while managing multi-disciplinary teams and multi-million-dollar budgets. My approach combines data-driven decision making with a creative, test-first mindset to unlock scalable growth. In my roles, I lead teams, optimize campaigns across Google, Meta, TikTok and beyond; implement measurement frameworks (SKAN 4.0, MMPs); and drive ROAS and profitability. I’m passionate about understanding the full user journey, identifying key conversion drivers, improving onboarding, and collaborating with product teams to plan and execute events that boost engagement. I’m excited to bring this expertise to new challenges and continue delivering profitable growth.

Available to hire

Hi, I’m Gavin Grady—a growth and user acquisition leader with 15+ years of experience scaling mobile and digital products across gaming, apps, and lead generation. I’ve grown mobile apps to over a billion users, consistently scaling UA programs while managing multi-disciplinary teams and multi-million-dollar budgets. My approach combines data-driven decision making with a creative, test-first mindset to unlock scalable growth.

In my roles, I lead teams, optimize campaigns across Google, Meta, TikTok and beyond; implement measurement frameworks (SKAN 4.0, MMPs); and drive ROAS and profitability. I’m passionate about understanding the full user journey, identifying key conversion drivers, improving onboarding, and collaborating with product teams to plan and execute events that boost engagement. I’m excited to bring this expertise to new challenges and continue delivering profitable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Manager, User Acquisition at The Money Manual (part of The Aragon Company)

September 1, 2025 - May 1, 2026

Led a team of four media buyers, driving performance across multiple client accounts with a combined monthly budget of $500k. Scaled Meta ad spend from $80k to $160k per month, launched TikTok ads, and established a creative-first UA approach with ongoing testing and iteration. Mentored media buyers to improve accountability and overall team performance; implemented structured testing frameworks to identify winning strategies and drive consistent performance improvements across accounts.

Growth Director at The Coaching Masters (Freelance)

July 1, 2024 - August 1, 2025

Created a new growth strategy for the app; analyzed FTU/first-time user experience to increase onboarding completion from 60% to 80%; ran campaigns across Google and Meta; performed keyword optimization to improve search results and organic installs; implemented Appsflyer MMP to track ROAS and metrics; reduced overall CAC from $150 to $110.

UA Manager at Avid Games

July 1, 2023 - May 1, 2024

Created a growth strategy that brought UA in-house after years of agency management; set up and optimized SKAN 4.0 for the iOS app to gain visibility into ROI; scaled monthly UA spend from $100k to $250k; improved store conversion rate from 6% to 16% via ASO; increased IAP revenue by 30% via purchase AB tests; improved onboarding completion from 40% to 65%; ran campaigns across Google and Meta.

Monetisation and Growth Manager at Aceviral Ltd

January 1, 2012 - June 1, 2023

Launched Angry Gran Run and grew to over 500 million users; relaunched Moto X3M; doubled user LTV and built a UA strategy to grow to over 750 million users worldwide; submitted games to iOS/Google/Amazon app stores and performed ASO; collaborated with product teams to plan and implement in-game events to boost engagement; managed a team of 20 staff across development; ran campaigns across Google and Meta.