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I’m a Jakarta-based Brand & Digital Marketing professional with 5+ years of experience building cohesive brand communication across FMCG, health, wellness, and lifestyle. I lead social media strategy and integrated campaigns end-to-end—covering content strategy, visual identity, influencer/KOL partnerships, and community-focused executions across platforms like Instagram, TikTok, and Meta. I enjoy turning trends into performance-ready content and aligning creative work with business outcomes, from organic growth targets to ad-supported patient acquisition goals. Most recently, I’ve been managing multi-channel social media and creator programs, and I also bring a strong content execution mindset through on-ground campaign coordination and team leadership across multiple brand locations.…I’m a Jakarta-based Brand & Digital Marketing professional with 5+ years of experience building cohesive brand communication across FMCG, health, wellness, and lifestyle. I lead social media strategy and integrated campaigns end-to-end—covering content strategy, visual identity, influencer/KOL partnerships, and community-focused executions across platforms like Instagram, TikTok, and Meta. I enjoy turning trends into performance-ready content and aligning creative work with business outcomes, from organic growth targets to ad-supported patient acquisition goals. Most recently, I’ve been managing multi-channel social media and creator programs, and I also bring a strong content execution mindset through on-ground campaign coordination and team leadership across multiple brand locations.

Gazha Perdana

Digital Marketer, Social Media Manager, Influencer Marketing Manager, +4

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I’m a Jakarta-based Brand & Digital Marketing professional with 5+ years of experience building cohesive brand communication across FMCG, health, wellness, and lifestyle. I lead social media strategy and integrated campaigns end-to-end—covering content strategy, visual identity, influencer/KOL partnerships, and community-focused executions across platforms like Instagram, TikTok, and Meta. I enjoy turning trends into performance-ready content and aligning creative work with business outcomes, from organic growth targets to ad-supported patient acquisition goals. Most recently, I’ve been managing multi-channel social media and creator programs, and I also bring a strong content execution mindset through on-ground campaign coordination and team leadership across multiple brand locations.…I’m a Jakarta-based Brand & Digital Marketing professional with 5+ years of experience building cohesive brand communication across FMCG, health, wellness, and lifestyle. I lead social media strategy and integrated campaigns end-to-end—covering content strategy, visual identity, influencer/KOL partnerships, and community-focused executions across platforms like Instagram, TikTok, and Meta. I enjoy turning trends into performance-ready content and aligning creative work with business outcomes, from organic growth targets to ad-supported patient acquisition goals. Most recently, I’ve been managing multi-channel social media and creator programs, and I also bring a strong content execution mindset through on-ground campaign coordination and team leadership across multiple brand locations.

Available to hire

I’m a Jakarta-based Brand & Digital Marketing professional with 5+ years of experience building cohesive brand communication across FMCG, health, wellness, and lifestyle. I lead social media strategy and integrated campaigns end-to-end—covering content strategy, visual identity, influencer/KOL partnerships, and community-focused executions across platforms like Instagram, TikTok, and Meta.

I enjoy turning trends into performance-ready content and aligning creative work with business outcomes, from organic growth targets to ad-supported patient acquisition goals. Most recently, I’ve been managing multi-channel social media and creator programs, and I also bring a strong content execution mindset through on-ground campaign coordination and team leadership across multiple brand locations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

SEO

Intermediate

MetaMask

Beginner

Work Experience

Senior Social Media Specialist at Vectorlabs Indonesia

April 1, 2026 - September 1, 2026

Developed and executed daily end-to-end social media strategies across Instagram, TikTok, and Threads, establishing a cohesive brand voice and visual identity. Drove 60,000+ organic reach on Threads through trend-driven content and timely publishing. Led end-to-end influencer marketing initiatives, including sourcing creators, onboarding freelancers, and managing a Macro-KOL collaboration with Andy Sugar (@andysugar) to maximize awareness twice a month. Initiated monthly Meta CPAS creative to support performance teams. Built partnerships with fitness centers and gyms to strengthen community engagement and improve campaign results. Coordinated end-to-end content and on-ground execution for HYROX Jakarta at NICE PIK 2, aligning internal teams, external partners, and athletes.

Social Media Supervisor at Damessa Family Dental Care

August 1, 2024 - April 1, 2026

Led brand communication and integrated digital campaigns for a dental chain across Jabodetabek, covering content strategy, KOL partnerships, and campaign development. Built Instagram and TikTok content strategies from scratch and scaled performance, growing Instagram followers 2.8× and increasing TikTok views 5×. Produced Meta Ads video assets that contributed to approximately 2,000 new patient acquisitions annually across multiple clinic branches. Managed KOL partnerships for branch launches and key campaigns by translating consumer trends into actionable creative briefs. Optimized KOL/influencer spending by up to 35% through improved creator selection, better briefing, and smarter campaign allocation. Coached a network of branch content contributors to scale localized content production. Helped develop and launch drg. Roo, Damessa’s brand mascot, strengthening brand personality and child-friendly positioning.

Digital Marketing Communication Market Leader at Gulaku (JJ Royal Coffee & Café Royal)

August 1, 2022 - August 1, 2024

Developed monthly content strategies for Gulaku, JJ Royal Coffee, and Café Royal across Instagram and TikTok. Grew JJ Royal Coffee TikTok followers from ~700 to 7,800+ through always-on, platform-specific execution. Managed end-to-end KOL campaigns, including creator sourcing, briefing, agency coordination, and campaign execution across multiple FMCG brands. Conducted market research and coordinated cross-border collaborations with Chinese influencers to expand reach and brand awareness. Managed Facebook Ads creatives, website content, and community engagement to support integrated digital marketing efforts. Launched the “EnsiKOPIdia” educational TikTok series, which became a top-performing format and increased FYP visibility and organic reach.

Marketing Officer at PT. China West Development Indonesia

March 1, 2021 - November 1, 2021

Developed new project prospects in the Cikarang–Karawang area to expand business opportunities. Built and maintained strong client relationships through regular follow-ups and proactive communication. Managed and resolved customer complaints to ensure satisfaction and retention. Acted as the primary liaison between the company and retail clients, ensuring smooth coordination and long-term partnership. Secured a new retail partnership after nearly four years without orders from the retail segment.