Hi, I'm Genesis Barraza. I have a vibrant background in technical design and art direction, with extensive experience in visual presentation. I enjoy bringing stories to life, whether through crafting a logo for a new company, managing stage productions, or creating graphics for any and all creative contents. My passion for the arts has driven me to continuously learn and grow in different professional roles. I thrive in collaborative environments and love working on diverse projects from theater productions to event marketing and photojournalism. With solid training from the University of Texas at El Paso and the Academy of Art University in San Francisco, I am excited to apply my diverse skills and experiences to new opportunities in media and entertainment.

Genesis Barraza

Hi, I'm Genesis Barraza. I have a vibrant background in technical design and art direction, with extensive experience in visual presentation. I enjoy bringing stories to life, whether through crafting a logo for a new company, managing stage productions, or creating graphics for any and all creative contents. My passion for the arts has driven me to continuously learn and grow in different professional roles. I thrive in collaborative environments and love working on diverse projects from theater productions to event marketing and photojournalism. With solid training from the University of Texas at El Paso and the Academy of Art University in San Francisco, I am excited to apply my diverse skills and experiences to new opportunities in media and entertainment.

Available to hire

Hi, I’m Genesis Barraza. I have a vibrant background in technical design and art direction, with extensive experience in visual presentation. I enjoy bringing stories to life, whether through crafting a logo for a new company, managing stage productions, or creating graphics for any and all creative contents. My passion for the arts has driven me to continuously learn and grow in different professional roles.

I thrive in collaborative environments and love working on diverse projects from theater productions to event marketing and photojournalism. With solid training from the University of Texas at El Paso and the Academy of Art University in San Francisco, I am excited to apply my diverse skills and experiences to new opportunities in media and entertainment.

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Work Experience

Promotions Team at MountainStar Sports Group
December 31, 2025 - July 15, 2025
Contributed to the promotion of the El Paso Chihuahuas team through dynamic event marketing and media engagement.
Photojournalist at Local Business Guide
December 31, 2025 - July 15, 2025
Produced photographic content focusing on local businesses, enhancing community engagement and visibility.
Educator at Katharine White Branch, YWCA
December 31, 2025 - July 15, 2025
Led educational programs and workshops to empower community members and promote social causes.
Head Costume Designer at Rail Road Event Center, Teatro Neplanta
December 31, 2024 - July 15, 2025
Designed and managed all costume elements for theater productions ensuring quality and thematic accuracy.
Stage Manager at Delgado Legacy Borderplex, The 24hr Play Festival
December 31, 2024 - July 15, 2025
Oversaw production logistics and managed stage operations for live theater performances.
Event Marketing at Active Platform, Rich Lifestyle
December 31, 2024 - July 15, 2025
Developed and executed marketing strategies for various events to increase audience engagement.
Visual Merchandiser/Stylist at Contemporary Boutique, Gal Fashion
December 31, 2024 - July 15, 2025
Created visually appealing merchandising displays and styled collections to enhance brand presence.
Store Manager at Fashion Market, Il Mercato
December 31, 2023 - July 15, 2025
Managed store operations including staffing, inventory, and customer service in a fast-paced retail environment.

Education

MA in Art Direction at Academy of Art University in San Francisco
January 1, 2025 - December 31, 2025
BFA in Theatre Technical Costume Design at University of Texas at El Paso
January 1, 2022 - December 31, 2022
BFA in Musical Theatre Performance at University of Texas at El Paso
January 1, 2022 - December 31, 2022

Qualifications

Gordon B. Okum Endowed Drama Scholarship
January 11, 2030 - July 15, 2025
KCACTF Region VI Festival Director’s Choice Award
January 11, 2030 - July 15, 2025
National Journalism Education Association (JEA) Pacemaker Winner
January 1, 2018 - December 31, 2021
Texas University Interscholastic League (UIL) Portfolio Photography Superior Rating
January 1, 2020 - December 31, 2021

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Retail