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I'm a creative professional with a passion for design, storytelling, and bringing ideas to life. I recently earned my Master of Arts in Brand Art Direction from the Academy of Art University and hold a Bachelor of Fine Arts in Technical Costume Design and Musical Theatre Performance from the University of Texas at El Paso. My background spans graphic design, fashion, theatre, marketing, and education, allowing me to approach projects with both creativity and versatility. Throughout my career, I've had the opportunity to work as an art director, designer, educator, and creative leader on a variety of projects ranging from theatre productions and fashion concepts to community programs and brand campaigns. I enjoy collaborating with others, learning new skills, and creating meaningful experiences through visual design. Whether I'm developing a brand identity, designing marketing materials, or leading creative projects, I strive to bring enthusiasm, innovation, and a positive attitude to everything I do.…I'm a creative professional with a passion for design, storytelling, and bringing ideas to life. I recently earned my Master of Arts in Brand Art Direction from the Academy of Art University and hold a Bachelor of Fine Arts in Technical Costume Design and Musical Theatre Performance from the University of Texas at El Paso. My background spans graphic design, fashion, theatre, marketing, and education, allowing me to approach projects with both creativity and versatility. Throughout my career, I've had the opportunity to work as an art director, designer, educator, and creative leader on a variety of projects ranging from theatre productions and fashion concepts to community programs and brand campaigns. I enjoy collaborating with others, learning new skills, and creating meaningful experiences through visual design. Whether I'm developing a brand identity, designing marketing materials, or leading creative projects, I strive to bring enthusiasm, innovation, and a positive attitude to everything I do.

Genesis Barraza

Graphic Designer, Art Director, Director of Photography, +7

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I'm a creative professional with a passion for design, storytelling, and bringing ideas to life. I recently earned my Master of Arts in Brand Art Direction from the Academy of Art University and hold a Bachelor of Fine Arts in Technical Costume Design and Musical Theatre Performance from the University of Texas at El Paso. My background spans graphic design, fashion, theatre, marketing, and education, allowing me to approach projects with both creativity and versatility. Throughout my career, I've had the opportunity to work as an art director, designer, educator, and creative leader on a variety of projects ranging from theatre productions and fashion concepts to community programs and brand campaigns. I enjoy collaborating with others, learning new skills, and creating meaningful experiences through visual design. Whether I'm developing a brand identity, designing marketing materials, or leading creative projects, I strive to bring enthusiasm, innovation, and a positive attitude to everything I do.…I'm a creative professional with a passion for design, storytelling, and bringing ideas to life. I recently earned my Master of Arts in Brand Art Direction from the Academy of Art University and hold a Bachelor of Fine Arts in Technical Costume Design and Musical Theatre Performance from the University of Texas at El Paso. My background spans graphic design, fashion, theatre, marketing, and education, allowing me to approach projects with both creativity and versatility. Throughout my career, I've had the opportunity to work as an art director, designer, educator, and creative leader on a variety of projects ranging from theatre productions and fashion concepts to community programs and brand campaigns. I enjoy collaborating with others, learning new skills, and creating meaningful experiences through visual design. Whether I'm developing a brand identity, designing marketing materials, or leading creative projects, I strive to bring enthusiasm, innovation, and a positive attitude to everything I do.

Available to hire

I’m a creative professional with a passion for design, storytelling, and bringing ideas to life. I recently earned my Master of Arts in Brand Art Direction from the Academy of Art University and hold a Bachelor of Fine Arts in Technical Costume Design and Musical Theatre Performance from the University of Texas at El Paso. My background spans graphic design, fashion, theatre, marketing, and education, allowing me to approach projects with both creativity and versatility.

Throughout my career, I’ve had the opportunity to work as an art director, designer, educator, and creative leader on a variety of projects ranging from theatre productions and fashion concepts to community programs and brand campaigns. I enjoy collaborating with others, learning new skills, and creating meaningful experiences through visual design. Whether I’m developing a brand identity, designing marketing materials, or leading creative projects, I strive to bring enthusiasm, innovation, and a positive attitude to everything I do.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Educator at Katharine White Branch, YWCA

December 31, 2025 - July 15, 2025

Led educational programs and workshops to empower community members and promote social causes.

Photojournalist at Local Business Guide

December 31, 2025 - July 15, 2025

Produced photographic content focusing on local businesses, enhancing community engagement and visibility.

Promotions Team at MountainStar Sports Group

December 31, 2025 - July 15, 2025

Contributed to the promotion of the El Paso Chihuahuas team through dynamic event marketing and media engagement.

Visual Merchandiser/Stylist at Contemporary Boutique, Gal Fashion

December 31, 2024 - July 15, 2025

Created visually appealing merchandising displays and styled collections to enhance brand presence.

Event Marketing at Active Platform, Rich Lifestyle

December 31, 2024 - July 15, 2025

Developed and executed marketing strategies for various events to increase audience engagement.

Stage Manager at Delgado Legacy Borderplex, The 24hr Play Festival

December 31, 2024 - July 15, 2025

Oversaw production logistics and managed stage operations for live theater performances.

Head Costume Designer at Rail Road Event Center, Teatro Neplanta

December 31, 2024 - July 15, 2025

Designed and managed all costume elements for theater productions ensuring quality and thematic accuracy.

Store Manager at Fashion Market, Il Mercato

December 31, 2023 - July 15, 2025

Managed store operations including staffing, inventory, and customer service in a fast-paced retail environment.

Art Director / Instructor at YWCA Global Non-Profit; Tiny Tots Collective; Latin American Studio

January 1, 2022 - January 1, 2025

Directed creative development for YWCA and Tiny Tots Collective; ensured alignment with mission, values, and brand standards; designed instructional content and community outreach programs; collaborated with staff and participants; produced marketing materials reflecting brand standards.

Head Designer at Theatre Nepalanta; Dance Nation; Cenician ta Professional Theatre & University Productions

January 1, 2021 - Present

Lead visual direction and design for Teatro Nepalanta (dir. Adam Zaroẃski, Professional Theatre Company), Dance Nation (dir. Kim McKean, Sadowski Studio Theatre), and Cenicien ta (dir. Adriana Dominguez, University of Texas at El Paso). Researched historical, cultural, and thematic references to develop authentic, innovative visual concepts. Collaborated with directors, stage managers, and technical teams to align production logistics. Produced detailed blueprints, wardrobe packages, and prop designs meeting structural and budget requirements. Created sets, costumes, and digital assets for live/virtual performances.

Design Development Team at Mountain Star Sports Group; El Paso Chihuahua; Locomotive; Modemag Publication; Rich Lifestyle; Tomas Rivera Center; Chihuahua Desert Garden; Trikast Film Production Company

January 1, 2018 - January 1, 2021

Collaborated on design development for sports brands, lifestyle magazines, and film projects; supported marketing and promotional content; translated director/producer visions into visual concepts; developed mood boards and production artwork.

Marketing Manager at Hoofbeats Stampede

January 1, 2018 - January 1, 2025

Marketing manager; supervised and mentored design teams; guided creative direction, technical execution, and production quality; designed seasonal campaigns, promotional graphics, and brand collaborations; created marketing materials for social media, print, and events.

Brand Creative Lead / Event Coordinator at Ride and Roll Presents; Rolling Reindeers; The 24hr Play Festival; Delgado Legacy Borderplex; Gal Fashion Contemporary Boutique; Il Mercato Fashion Market; Persona People

January 1, 2018 - January 1, 2025

Oversaw brand creative development and event coordination for multiple brands and fashion events; directed creative teams, provided guidance on creative direction and production quality; designed window displays, interior layouts, and lookbooks; produced promotional materials supporting each event’s identity.