I'm an experienced apparel graphic designer with a strong knowledge of embellishment techniques and specifications, proficient in Adobe Illustrator and Photoshop, and a quick learner who can adapt to new tools and workflows. I've contributed creatively to a range of brands across lifestyle and performance categories, and I'm adept at collaborating with cross-functional product development teams to ensure design feasibility from concept to production.

Gord Bruce

I'm an experienced apparel graphic designer with a strong knowledge of embellishment techniques and specifications, proficient in Adobe Illustrator and Photoshop, and a quick learner who can adapt to new tools and workflows. I've contributed creatively to a range of brands across lifestyle and performance categories, and I'm adept at collaborating with cross-functional product development teams to ensure design feasibility from concept to production.

Available to hire

I’m an experienced apparel graphic designer with a strong knowledge of embellishment techniques and specifications, proficient in Adobe Illustrator and Photoshop, and a quick learner who can adapt to new tools and workflows.

I’ve contributed creatively to a range of brands across lifestyle and performance categories, and I’m adept at collaborating with cross-functional product development teams to ensure design feasibility from concept to production.

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Language

English
Fluent

Work Experience

Graphic Developer (Apparel) at Reigning Champ
January 1, 2018 - December 31, 2025
Owned graphic development after creative handover to production; prepared artwork specifications for domestic and offshore vendors; developed strike-offs, salesman samples, and conducted testing; routinely visited domestic screen printers and embroiderers; tracked and managed all apparel and accessories graphics.
Designer/Illustrator
January 1, 2017 - December 31, 2018
Consulted with Design Department in-house and worked remotely; contributed to Lifestyle, Kid's, and Backcountry lines; created original illustrations and applied graphics; refined pre-existing illustrations and applied graphics.
Art Department Lead
January 1, 2016 - December 31, 2017
Assumed all Art Department responsibilities; reviewed strike-offs and communicated instructions; prepared artwork specifications for proprietary fabrics; collaborated with various departments to resolve production issues; managed and organized artwork files through PLM software (WFX).
Textile/Graphic Designer
January 1, 2011 - December 31, 2015
Prepared artwork specifications, primarily for applied graphics and all-over textile patterns, across multiple brands. Techniques included rotary printing, flat screen printing, digital printing, embroidery, laser cut-out, burn-out, plaid construction, feeder stripes, engineered stripes, intarsia, jacquard, reflective, sublimation, foil, flock, felt, emboss/deboss, heat transfer, cool transfer, sequins, various washes and dyes, laser etching, etc. Involved closely with strike-offs, lab dips, and bulk sample reviews. Communicated directly with mills and factories regarding artwork production technique and timelines. Collaborated with various departments to resolve production issues. Assisted in improving templates and work efficiency. Maintained artwork files for seasonal overviews.
Graphic Designer
January 1, 2009 - December 31, 2011
Designed and illustrated apparel graphics for boys aged 4-12. Researched and proposed themes and artistic direction. Worked closely with Product Developers. Prepared artwork specifications for vendors. Techniques included embroidery, yarn dye stripes and plaid, sublimation, foil, flock, rubber, hologram, screen printing, etc.
Designer / Artwork
January 1, 2003 - December 31, 2009
Designed custom artwork for external clients and internal brands. Prepared output files and reviewed films for screen printing, including trapping and separations. Prepared output files for digital dye-sub, including colour corrections. Created online PDF proofs for client approval. Travelled to international trade shows to create designs for clients.

Education

Add your educational history here.

Qualifications

Diploma in Graphic Design and Illustration (IDEA)
December 31, 1999 - December 31, 2002

Industry Experience

Manufacturing, Retail, Consumer Goods, Media & Entertainment, Professional Services