I'm a freelance visual designer based in Singapore, specializing in branding, packaging, illustration and commercial visual design. I enjoy transforming ideas into clear, engaging and memorable visual experiences.

About

I’m a freelance visual designer based in Singapore, specializing in branding, packaging, illustration and commercial visual design. I enjoy transforming ideas into clear, engaging and memorable visual experiences.

I work with businesses of different sizes, helping them communicate more effectively through thoughtful design across brand identity, packaging, marketing materials, product mockups, posters, and social media visuals.

  • 10 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Healthcare
  • Retail
  • Life Sciences
  • Consumer Goods

Work experience

Senior Designer · Design Studio Inc.Jan 2020 – Present · 6 yrs 11 mos

Led a team of designers to create branding and visual communication strategies for clients across different sectors. My role involved developing campaign visuals, digital marketing assets, and print materials, resulting in increased client satisfaction and engagement.

Junior Designer · Creative AgencyJan 2019 – Jan 2020 · 1 yr 1 mo

Assisted in designing marketing collateral and presentations. Collaborated with senior designers to produce high-quality graphics for various digital platforms. Gained valuable experience in client communication and project management.

Brand Designer · Diversified Holding GroupJan 2016 – Jul 2018 · 2 yrs 7 mos

Managed brand identity development and visual communication for a multi-business corporate group. Built cohesive visual systems across subsidiaries, including corporate websites, print materials, and campaign assets. Led internal creative workflows and coordinated with vendors to ensure quality and consistency across touchpoints. Supported large-scale corporate campaigns, digital communication, and brand refresh initiatives.

Education

Bachelor's Degree in Graphic Design · Art Institute of Design2015 – 2019
Bachelor's Degree in Design · Design University2015 – 2019

Certifications and awards

Certified Graphic Designer2020 – 2023

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