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Performance marketing and marketing automation leader with 9+ years scaling B2B/B2C growth across EMEA. Specialises in building AI- and automation-driven ad operations (paid media, attribution, CRM, lead scoring) to improve ROAS, reduce waste, and increase retention. Known for turning fragmented data and manual reporting into real-time dashboards and self-optimising systems (n8n/workflows, REST APIs, SQL pipelines), delivering measurable budget lift and efficiency gains while enabling teams to focus on high-leverage creative and strategy.…Performance marketing and marketing automation leader with 9+ years scaling B2B/B2C growth across EMEA. Specialises in building AI- and automation-driven ad operations (paid media, attribution, CRM, lead scoring) to improve ROAS, reduce waste, and increase retention. Known for turning fragmented data and manual reporting into real-time dashboards and self-optimising systems (n8n/workflows, REST APIs, SQL pipelines), delivering measurable budget lift and efficiency gains while enabling teams to focus on high-leverage creative and strategy.

Grant Daly

Performance Marketer, PPC Manager, Digital Marketer, +1

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Performance marketing and marketing automation leader with 9+ years scaling B2B/B2C growth across EMEA. Specialises in building AI- and automation-driven ad operations (paid media, attribution, CRM, lead scoring) to improve ROAS, reduce waste, and increase retention. Known for turning fragmented data and manual reporting into real-time dashboards and self-optimising systems (n8n/workflows, REST APIs, SQL pipelines), delivering measurable budget lift and efficiency gains while enabling teams to focus on high-leverage creative and strategy.…Performance marketing and marketing automation leader with 9+ years scaling B2B/B2C growth across EMEA. Specialises in building AI- and automation-driven ad operations (paid media, attribution, CRM, lead scoring) to improve ROAS, reduce waste, and increase retention. Known for turning fragmented data and manual reporting into real-time dashboards and self-optimising systems (n8n/workflows, REST APIs, SQL pipelines), delivering measurable budget lift and efficiency gains while enabling teams to focus on high-leverage creative and strategy.

Available to hire

Performance marketing and marketing automation leader with 9+ years scaling B2B/B2C growth across EMEA. Specialises in building AI- and automation-driven ad operations (paid media, attribution, CRM, lead scoring) to improve ROAS, reduce waste, and increase retention.

Known for turning fragmented data and manual reporting into real-time dashboards and self-optimising systems (n8n/workflows, REST APIs, SQL pipelines), delivering measurable budget lift and efficiency gains while enabling teams to focus on high-leverage creative and strategy.

Skills

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Work Experience

Senior Performance Marketing Lead at Heatable

January 1, 2026 - Present

Deployed marketing automation and unified Pan-EU data into real-time dashboards for senior stakeholders. Migrated server-side GTM and automated SQL attribution to close data-integrity gaps at scale. Built custom API connections to isolate winning product categories and inform high six-figure budget decisions. Designed a revenue-at-risk diagnostic tool to flag volatility in real time, protecting margin before losses compound. Scaled paid media revenue via automated bidding and budget-allocation across Google, Bing, and Amazon. Cut cart abandonment through behavioural analytics-driven UX and funnel automation. Grew customer reach via API-led channel expansion for under-tapped EU market gaps. Replaced manual reporting with autonomous n8n reporting co-systems, freeing team capacity for higher-leverage creative work. Managed £2.7M combined annual budget across 4 companies, delivering 25% ROAS uplift. Cut ad spend waste by 35% by reconnecting end-to-end lead quality data to marketing activa

Senior PPC & Media Manager (Pan-EU) at Heat able

January 1, 2024 - December 31, 2025

Built and operated full-funnel, cross-channel performance marketing with emphasis on automation, reporting efficiency, and improved attribution. Delivered budget management across multiple companies and drove measurable improvements in ROAS, retention, and end-to-end lead quality. Contributed to scaling growth in the boiler/solar industry and supported high- growth business development in 2023.

E-commerce Marketing Manager at BABYG O | Online Radio Codes

January 1, 2017 - December 31, 2022

Scaled the business from launch to £15M annual revenue across 10+ countries using a full-funnel strategy (paid search, SEO, CRM, Amazon marketplaces, and web analytics). Grew monthly budgets to £140K+ while improving blended ROAS and net profitability. Built automated reporting that translated technical marketing data into founder-level commercial insights.