I’m an Art Director and creative producer with 7 years of experience across eCommerce content, interior styling, and production for fashion, hardlines, softlines, and consumables. I lead end-to-end video and visual content workflows, align deliverables to brand standards, and partner with editorial and production teams to consistently improve campaign impact and operational quality.
I enjoy combining strong creative direction with emerging AI to optimize production workflows and scale content efficiently—most notably through an AI initiative for Nike’s launch on Amazon. Based in Dubai, I’ve trained teams and external partners across MENA, built standardized decks and SOPs for repeatable quality, and delivered measurable improvements in engagement, error reduction, productivity, and campaign effectiveness.
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