I am a detail-oriented and creatively driven marketing professional with a foundation in journalism and hands-on experience across field marketing, brand presentation, events and digital communication. My background spans content creation, CRM and client communication, campaign execution, and operational coordination within fast-paced, people-facing settings, including international organisations. I’m particularly effective in roles that blend storytelling with structure, translating brand strategy into clear, engaging and well-executed experiences.

Gemma West

I am a detail-oriented and creatively driven marketing professional with a foundation in journalism and hands-on experience across field marketing, brand presentation, events and digital communication. My background spans content creation, CRM and client communication, campaign execution, and operational coordination within fast-paced, people-facing settings, including international organisations. I’m particularly effective in roles that blend storytelling with structure, translating brand strategy into clear, engaging and well-executed experiences.

Available to hire

I am a detail-oriented and creatively driven marketing professional with a foundation in journalism and hands-on experience across field marketing, brand presentation, events and digital communication.

My background spans content creation, CRM and client communication, campaign execution, and operational coordination within fast-paced, people-facing settings, including international organisations. I’m particularly effective in roles that blend storytelling with structure, translating brand strategy into clear, engaging and well-executed experiences.

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Work Experience

Founder at Vintage Gems
January 1, 2024 - Present
Curate and sell vintage pieces with thoughtful customer communication and brand presentation. Manage all digital communication, listings, photography and client aftercare. Maintain a strong, trust-building online presence and consistent customer experience.
Field Marketing Representative at Deeset
January 1, 2024 - January 1, 2025
Delivered in-store brand execution through merchandising and promotional displays aligned with campaign objectives. Adapted marketing plans to different retail environments to maximise visibility and consistency. Worked independently across multiple locations, maintaining high presentation standards and attention to detail.
Freelance Creative Writer at The Music Mag
January 1, 2023 - Present
Produced work to editorial standards under deadline pressure, requiring disciplined time management, consistency, and careful review prior to publication. Liaised professionally with contributors, artists, and editors, developing confident written and verbal communication skills applicable to client-facing and case-based environments.
Au Pair & Personal Support to High-Net-Worth Family at Private Household (Milan, Italy)
January 1, 2023 - January 1, 2024
Coordinated brand campaigns and creative events for an international premium workspace group. Assisted with daily organisation, scheduling and household coordination in a luxury family setting. Managed reservations and logistics with discretion, professionalism and cultural sensitivity.
Airbnb Property Manager at Self-Managed Airbnb (Cheshire)
January 1, 2023 - Present
Managed end-to-end guest onboarding including enquiries, bookings, payments and ongoing communication. Maintained digital records, documentation and secure client data for repeat, new and long-stay guests. Produced all property photography, guest information packs and check-in documentation.
Marketing, Events & Operations Intern at The Hive
January 1, 2022 - December 31, 2022
Supported daily coworking operations with front-of-house care, member engagement and visitor handling. Independently planned and delivered two full-scale events, including design, ticketing, finance tracking and marketing. Managed CRM calendars, inboxes, spreadsheets and communication across international teams.
Events Team Leader at HAP & TWG Events
January 1, 2021 - Present
Delivered and led premium hospitality events across luxury, sport, music and corporate sectors. Managed and motivated teams of up to 30 people, ensuring seamless guest experiences and impeccable service standards. Anticipated client needs, handled high-pressure environments with composure, and upheld brand presentation.

Education

BA (Hons) Journalism & Communications at Cardiff University
January 1, 2020 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Education