Paula Genender

Led community strategy, grew customer loyalty and advocacy, launched Loop Circle and Loop Legends, expanded TikTok/Instagram presence with community-inspired content; mentored a team of 10 across digital and physical activations; collaborated with marketing and product teams; monitored analytics to optimize content performance.

Provide strategic brand direction and creative vision for clients across fashion, design, and cultural sectors. Develop trend-driven concepts and visual narratives aligned with brand identity, resonating with audiences. Lead cross-functional teams including designers, stylists, and copywriters to deliver cohesive campaigns. Manage multiple projects concurrently, ensuring deadlines and quality standards. Spearheaded community strategy resulting in increased customer loyalty and advocacy. Launched referral programs boosting user acquisition and retention. Expanded presence on TikTok and Instagram through community-inspired content and festival activations.

Shaped digital presence and brand voice across social media channels. Developed and executed creative campaigns and trend-led storytelling resonating with a global audience. Built and engaged an online community, driving stronger brand recognition and loyalty. Collaborated with marketing and product teams to align campaigns with company goals. Monitored analytics and insights to optimize content performance and growth. Managed and mentored a team of 10 community managers across digital and physical activations.