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I'm Paula Genender, a creative director and brand strategist who thrives at the intersection of fashion, design, and culture. I lead cross-functional teams to deliver cohesive campaigns, direction, and storytelling that align with brand identity and resonate with diverse audiences. I enjoy building communities and turning customers into advocates through authentic engagement. I've led global campaigns (e.g., GANNI × VanMoof) and launched online communities that boost loyalty and advocacy. My work combines trend thinking with design and technology to craft compelling visuals, whether on TikTok, Instagram, or at live events, always with a friendly, collaborative approach.…I'm Paula Genender, a creative director and brand strategist who thrives at the intersection of fashion, design, and culture. I lead cross-functional teams to deliver cohesive campaigns, direction, and storytelling that align with brand identity and resonate with diverse audiences. I enjoy building communities and turning customers into advocates through authentic engagement. I've led global campaigns (e.g., GANNI × VanMoof) and launched online communities that boost loyalty and advocacy. My work combines trend thinking with design and technology to craft compelling visuals, whether on TikTok, Instagram, or at live events, always with a friendly, collaborative approach.

Paula Genender

Digital Marketer, Creative Director, Brand Strategist, +7

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I'm Paula Genender, a creative director and brand strategist who thrives at the intersection of fashion, design, and culture. I lead cross-functional teams to deliver cohesive campaigns, direction, and storytelling that align with brand identity and resonate with diverse audiences. I enjoy building communities and turning customers into advocates through authentic engagement. I've led global campaigns (e.g., GANNI × VanMoof) and launched online communities that boost loyalty and advocacy. My work combines trend thinking with design and technology to craft compelling visuals, whether on TikTok, Instagram, or at live events, always with a friendly, collaborative approach.…I'm Paula Genender, a creative director and brand strategist who thrives at the intersection of fashion, design, and culture. I lead cross-functional teams to deliver cohesive campaigns, direction, and storytelling that align with brand identity and resonate with diverse audiences. I enjoy building communities and turning customers into advocates through authentic engagement. I've led global campaigns (e.g., GANNI × VanMoof) and launched online communities that boost loyalty and advocacy. My work combines trend thinking with design and technology to craft compelling visuals, whether on TikTok, Instagram, or at live events, always with a friendly, collaborative approach.

Available to hire

I’m Paula Genender, a creative director and brand strategist who thrives at the intersection of fashion, design, and culture. I lead cross-functional teams to deliver cohesive campaigns, direction, and storytelling that align with brand identity and resonate with diverse audiences. I enjoy building communities and turning customers into advocates through authentic engagement.

I’ve led global campaigns (e.g., GANNI × VanMoof) and launched online communities that boost loyalty and advocacy. My work combines trend thinking with design and technology to craft compelling visuals, whether on TikTok, Instagram, or at live events, always with a friendly, collaborative approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Brand Specialist & Creative Director at Loop Earplugs

January 1, 2025 - Present

Provide strategic brand direction and creative vision for clients across fashion, design, and cultural sectors. Develop trend-driven concepts and visual narratives aligned with brand identity, resonating with audiences. Lead cross-functional teams including designers, stylists, and copywriters to deliver cohesive campaigns. Manage multiple projects concurrently, ensuring deadlines and quality standards. Spearheaded community strategy resulting in increased customer loyalty and advocacy. Launched referral programs boosting user acquisition and retention. Expanded presence on TikTok and Instagram through community-inspired content and festival activations.

Head of Community Management, Brand & Social Media Specialist at VanMoof

December 31, 2024 - August 28, 2025

Shaped digital presence and brand voice across social media channels. Developed and executed creative campaigns and trend-led storytelling resonating with a global audience. Built and engaged an online community, driving stronger brand recognition and loyalty. Collaborated with marketing and product teams to align campaigns with company goals. Monitored analytics and insights to optimize content performance and growth. Managed and mentored a team of 10 community managers across digital and physical activations.

Freelance Stylist / Art Director at Various (including Loop Earplugs, VanMoof)

January 1, 2015 - Present

Collaborate with photographers, filmmakers, and brands to create compelling visual storytelling for fashion, advertising, and cultural campaigns. Oversee styling, set design, and creative direction delivering high-end aesthetics and mood boards. Ensure conceptual alignment with brand vision from ideation through execution. Notable projects included styling for GANNI × VanMoof campaign and art direction for fashion films.

Brand Specialist & Creative Director at Van Moof, Amsterdam NL

January 1, 2024 - August 28, 2025

Provided strategic brand direction and creative vision for clients across fashion, design, and cultural sectors. Developed trend-driven concepts and visual narratives aligning with brand identity. Led cross-functional teams including designers, stylists, and copywriters to deliver cohesive campaigns. Managed multiple concurrent projects ensuring deadlines and quality standards. Shaped digital presence and brand voice across social media channels. Developed and executed creative campaigns and trend-led storytelling resonating with a global audience. Collaborated with marketing and product teams to align campaigns with company goals. Monitored analytics and insights to optimize content performance and growth.

Head of Community Management, Brand & Social Media Specialist at Loop Earplugs, Amsterdam / Antwerp / NY

January 1, 2023 - Present

Spearheaded community strategy, turning customers into a global movement through authentic engagement. Launched Loop Circle and Loop Legends, increasing customer loyalty and advocacy. Developed a referral program boosting user acquisition and retention. Managed and mentored a team of 10 community managers across digital and physical activations. Expanded Loop’s presence on TikTok and Instagram through community-inspired content and festival activations such as Tomorrowland. Built and engaged an online community, driving stronger brand recognition and loyalty.

Freelance Stylist / Art Director at Freelance, Global

January 1, 2015 - Present

Collaborated with photographers, filmmakers, and brands to create compelling visual storytelling for fashion, advertising, and cultural campaigns. Oversaw styling, set design, and creative direction, delivering high-end aesthetics and mood boards. Ensured conceptual alignment with brand vision from ideation through execution. Notable projects included styling for the GANNI × Van Moof campaign and art direction for fashion films.

Head of Community Managers Team & Social Media Specialist at Loop Earplugs (Global)

January 1, 2025 - Present

Led community strategy, grew customer loyalty and advocacy, launched Loop Circle and Loop Legends, expanded TikTok/Instagram presence with community-inspired content; mentored a team of 10 across digital and physical activations; collaborated with marketing and product teams; monitored analytics to optimize content performance.