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I'm Genesis Willcox, a marketing analyst and digital strategist with expertise in paid and organic social campaigns, CRM, and cross-channel marketing. I’ve managed multimillion-dollar portfolios across Meta and Google, led full-funnel campaigns, and translated analytics into actionable insights that improve ROI. I excel at turning data into targeted messaging, collaborating with sales and cross-functional teams to align KPIs, and optimizing campaigns across platforms. I keep a hands-on, collaborative approach, leveraging analytics, consumer insights, and a toolkit of technical tools to support data-driven marketing strategies. I thrive when partnering with cross-functional teams to meet timelines, balance budgets, and translate insights into strategic recommendations that drive growth.…I'm Genesis Willcox, a marketing analyst and digital strategist with expertise in paid and organic social campaigns, CRM, and cross-channel marketing. I’ve managed multimillion-dollar portfolios across Meta and Google, led full-funnel campaigns, and translated analytics into actionable insights that improve ROI. I excel at turning data into targeted messaging, collaborating with sales and cross-functional teams to align KPIs, and optimizing campaigns across platforms. I keep a hands-on, collaborative approach, leveraging analytics, consumer insights, and a toolkit of technical tools to support data-driven marketing strategies. I thrive when partnering with cross-functional teams to meet timelines, balance budgets, and translate insights into strategic recommendations that drive growth.

Genesis Willcox

Media Coordinator, Marketing Analyst, Social Media Manager, +3

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I'm Genesis Willcox, a marketing analyst and digital strategist with expertise in paid and organic social campaigns, CRM, and cross-channel marketing. I’ve managed multimillion-dollar portfolios across Meta and Google, led full-funnel campaigns, and translated analytics into actionable insights that improve ROI. I excel at turning data into targeted messaging, collaborating with sales and cross-functional teams to align KPIs, and optimizing campaigns across platforms. I keep a hands-on, collaborative approach, leveraging analytics, consumer insights, and a toolkit of technical tools to support data-driven marketing strategies. I thrive when partnering with cross-functional teams to meet timelines, balance budgets, and translate insights into strategic recommendations that drive growth.…I'm Genesis Willcox, a marketing analyst and digital strategist with expertise in paid and organic social campaigns, CRM, and cross-channel marketing. I’ve managed multimillion-dollar portfolios across Meta and Google, led full-funnel campaigns, and translated analytics into actionable insights that improve ROI. I excel at turning data into targeted messaging, collaborating with sales and cross-functional teams to align KPIs, and optimizing campaigns across platforms. I keep a hands-on, collaborative approach, leveraging analytics, consumer insights, and a toolkit of technical tools to support data-driven marketing strategies. I thrive when partnering with cross-functional teams to meet timelines, balance budgets, and translate insights into strategic recommendations that drive growth.

Available to hire

I’m Genesis Willcox, a marketing analyst and digital strategist with expertise in paid and organic social campaigns, CRM, and cross-channel marketing. I’ve managed multimillion-dollar portfolios across Meta and Google, led full-funnel campaigns, and translated analytics into actionable insights that improve ROI. I excel at turning data into targeted messaging, collaborating with sales and cross-functional teams to align KPIs, and optimizing campaigns across platforms.

I keep a hands-on, collaborative approach, leveraging analytics, consumer insights, and a toolkit of technical tools to support data-driven marketing strategies. I thrive when partnering with cross-functional teams to meet timelines, balance budgets, and translate insights into strategic recommendations that drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Ad Success Analyst, Platform Activations at The Home Depot

January 1, 2024 - Present

Execute and optimize paid social and paid media campaigns across Meta and Google to improve ROI. Led a portfolio of 80 active advertisers, overseeing campaign strategy, testing, pacing, and performance insights. Managed full campaign lifecycle including creative planning, audience segmentation, pacing, and reporting. Collaborated with sales and cross-functional teams to align KPIs and strategic recommendations. Managed budgets ranging from $50K–$500K, ensuring pacing accuracy and goal attainment.

Advertising Coordinator, CRM Email at The Home Depot

January 1, 2023 - January 1, 2024

Executed and managed 10-week CRM email campaigns, each run on a four-week cycle. Managed weekly ad spend of $30K–$60K, ensuring accuracy in execution and alignment with broader marketing priorities. Coordinated cross-functional stakeholders to meet timelines, quality standards, and campaign objectives. Leveraged performance analytics to refine targeting, messaging, and delivery strategy.

Digital Marketing Associate at Legends Hospitality

January 1, 2022 - January 1, 2022

Managed organic social campaigns across Facebook, Instagram, TikTok, and LinkedIn, growing followers by 1,000+ in four months through diversified content and targeted posting strategies. Supported events and trade show marketing, including digital asset development, pre-event email/social campaigns, onsite content coverage, and brand-aligned event materials.

Social Media Coordinator at Twelve Titans Kennels

January 1, 2020 - January 1, 2022

Increased social media engagement by 25% within six months through targeted organic content strategy. Managed website updates, landing pages, and CMS-driven content using HTML/CSS. Designed and executed email marketing campaigns for customer acquisition and retention. Monitored analytics to refine content, messaging, and audience growth strategy.