Genesis Willcox

Execute and optimize paid social and paid media campaigns across Meta and Google to improve ROI. Led a portfolio of 80 active advertisers, overseeing campaign strategy, testing, pacing, and performance insights. Managed full campaign lifecycle including creative planning, audience segmentation, pacing, and reporting. Collaborated with sales and cross-functional teams to align KPIs and strategic recommendations. Managed budgets ranging from $50K–$500K, ensuring pacing accuracy and goal attainment.

Executed and managed 10-week CRM email campaigns, each run on a four-week cycle. Managed weekly ad spend of $30K–$60K, ensuring accuracy in execution and alignment with broader marketing priorities. Coordinated cross-functional stakeholders to meet timelines, quality standards, and campaign objectives. Leveraged performance analytics to refine targeting, messaging, and delivery strategy.

Managed organic social campaigns across Facebook, Instagram, TikTok, and LinkedIn, growing followers by 1,000+ in four months through diversified content and targeted posting strategies. Supported events and trade show marketing, including digital asset development, pre-event email/social campaigns, onsite content coverage, and brand-aligned event materials.