Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a collaborative, results-driven Marketing & Digital Specialist with a science background, focused on B2B content strategy, regional campaign execution, and digital performance optimization. I drive Asia Pacific–wide initiatives end-to-end—from insight generation and planning to digital enablement, exhibitions and event marketing support, lead generation, and post-campaign reporting. I am known for strong stakeholder management, structured planning, and data-led decision making. I am motivated by impactful work that blends creativity with measurable results and continuous growth.…I am a collaborative, results-driven Marketing & Digital Specialist with a science background, focused on B2B content strategy, regional campaign execution, and digital performance optimization. I drive Asia Pacific–wide initiatives end-to-end—from insight generation and planning to digital enablement, exhibitions and event marketing support, lead generation, and post-campaign reporting. I am known for strong stakeholder management, structured planning, and data-led decision making. I am motivated by impactful work that blends creativity with measurable results and continuous growth.

Genevieve Seah

Marketing Strategist, Growth Marketer, Content Strategist, +2





I am a collaborative, results-driven Marketing & Digital Specialist with a science background, focused on B2B content strategy, regional campaign execution, and digital performance optimization. I drive Asia Pacific–wide initiatives end-to-end—from insight generation and planning to digital enablement, exhibitions and event marketing support, lead generation, and post-campaign reporting. I am known for strong stakeholder management, structured planning, and data-led decision making. I am motivated by impactful work that blends creativity with measurable results and continuous growth.…I am a collaborative, results-driven Marketing & Digital Specialist with a science background, focused on B2B content strategy, regional campaign execution, and digital performance optimization. I drive Asia Pacific–wide initiatives end-to-end—from insight generation and planning to digital enablement, exhibitions and event marketing support, lead generation, and post-campaign reporting. I am known for strong stakeholder management, structured planning, and data-led decision making. I am motivated by impactful work that blends creativity with measurable results and continuous growth.

Available to hire

I am a collaborative, results-driven Marketing & Digital Specialist with a science background, focused on B2B content strategy, regional campaign execution, and digital performance optimization. I drive Asia Pacific–wide initiatives end-to-end—from insight generation and planning to digital enablement, exhibitions and event marketing support, lead generation, and post-campaign reporting.

I am known for strong stakeholder management, structured planning, and data-led decision making. I am motivated by impactful work that blends creativity with measurable results and continuous growth.

Skills

Copywriting

SEO

Google Ads

Experience Level

Expert

Copywriting

Expert

SEO

Expert

Google Ads

Intermediate

Language

English

Fluent

Work Experience

Marketing & Communications Intern at Randstad Singapore

May 13, 2021 - December 31, 2021

Assisted the marketing team to drive online traffic via content marketing and campaigns, including weekly social media copywriting and collateral design, and produced monthly newsletters for clients, candidates, and internal teams. Supported lead-generation campaigns using AI tools and various social channels.

Marketing Intern at Lubrizol

June 12, 2023 - December 15, 2023

Supported the development and coordination of market research projects for the APAC Lubrizol additives division; conducted market and technology trend research (e.g., electric vehicles, battery technology), monitored market conditions from multiple data sources, and collaborated cross-functionally to share insights and guide product development. Identified market opportunities and supported promotional materials, product launches, and content creation (copywriting, newsletters).

Asia Pacific Junior Digital Marketer at Azelis

March 4, 2024 - May 31, 2025

Collaborated with regional marketing stakeholders to adapt and deploy B2B marketing content across digital touchpoints through the customer portal and social media channels. Introduced and operationalized a new communications channel to strengthen regional content distribution and improve reach of portal and campaign updates to internal stakeholders. Supported portal operations by maintaining accurate product, portfolio, and formulation content and ensuring consistent quality across markets. Drove monthly content updates with regional and local stakeholders, publishing new formulations and articles aligned with marketing priorities and content calendars. Facilitated training and adoption for regional sales teams to strengthen market ownership and portal usage. Enabled digital marketing execution across the region by supporting SEO upkeep, conversion optimization improvements, and multi-channel content deployment. Coordinated portal rollout and ensured timely migration of product docume

Asia Pacific Marketing & Digital Specialist at Azelis

June 1, 2025 - Present

Owned regional marketing planning in Asia Pacific by building multi-market campaign calendars, defining KPIs, and running monthly performance reviews to align with commercial priorities and category focus. Spearheaded end-to-end regional B2B campaigns—from market insights and content production to digital enablement and post-campaign reporting. Led exhibition and event marketing support, lead generation, and collaboration with regional teams to translate portfolio strategies into high-performing marketing narratives.