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Social Media & Events professional with experience in global luxury fashion, currently at Max Mara. Specialized in creative strategy, campaign activations, and influencer-led storytelling, with a strong focus on performance-driven content and cross-functional collaboration. Background in Fashion Business and Digital Communication, with hands-on experience across PR, events, and social platforms including Instagram and TikTok. Educated at Istituto Marangoni London and Polimoda, with international experience in London, Florence, and New York.…Social Media & Events professional with experience in global luxury fashion, currently at Max Mara. Specialized in creative strategy, campaign activations, and influencer-led storytelling, with a strong focus on performance-driven content and cross-functional collaboration. Background in Fashion Business and Digital Communication, with hands-on experience across PR, events, and social platforms including Instagram and TikTok. Educated at Istituto Marangoni London and Polimoda, with international experience in London, Florence, and New York.

Genny Casini

Creative Director, Content Producer, Content Creator, +2

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Social Media & Events professional with experience in global luxury fashion, currently at Max Mara. Specialized in creative strategy, campaign activations, and influencer-led storytelling, with a strong focus on performance-driven content and cross-functional collaboration. Background in Fashion Business and Digital Communication, with hands-on experience across PR, events, and social platforms including Instagram and TikTok. Educated at Istituto Marangoni London and Polimoda, with international experience in London, Florence, and New York.…Social Media & Events professional with experience in global luxury fashion, currently at Max Mara. Specialized in creative strategy, campaign activations, and influencer-led storytelling, with a strong focus on performance-driven content and cross-functional collaboration. Background in Fashion Business and Digital Communication, with hands-on experience across PR, events, and social platforms including Instagram and TikTok. Educated at Istituto Marangoni London and Polimoda, with international experience in London, Florence, and New York.

Available to hire

Social Media & Events professional with experience in global luxury fashion, currently at Max Mara. Specialized in creative strategy, campaign activations, and influencer-led storytelling, with a strong focus on performance-driven content and cross-functional collaboration. Background in Fashion Business and Digital Communication, with hands-on experience across PR, events, and social platforms including Instagram and TikTok. Educated at Istituto Marangoni London and Polimoda, with international experience in London, Florence, and New York.

Skills

Branding

Copywriting

Experience Level

Branding

Intermediate

Copywriting

Intermediate

Language

Work Experience

Marketing Intern at Christine Alcala

July 1, 2019 - September 1, 2019

Assisted in lookbooks and visual content production. Supported styling and production processes for storytelling.

PR & Socials at GIABORGHINI

August 1, 2020 - January 1, 2023

Managed social strategy, content creation, and influencer collaborations. Created press materials, lookbooks, and digital content aligned with brand. Supported showroom activities at Paris Fashion Week.