GC

Genny Casini

Available to hire

Social Media & Events professional with experience in global luxury fashion, currently at Max Mara.

About

Social Media & Events professional with experience in global luxury fashion, currently at Max Mara. Specialized in creative strategy, campaign activations, and influencer-led storytelling, with a strong focus on performance-driven content and cross-functional collaboration. Background in Fashion Business and Digital Communication, with hands-on experience across PR, events, and social platforms including Instagram and TikTok. Educated at Istituto Marangoni London and Polimoda, with international experience in London, Florence, and New York.

  • 2 years' experience
  • Joined January 2026

Industry experience

  • Education
  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet

More experts in Florence, Italy

Work experience

PR & Socials · GIABORGHINIAug 2020 – Jan 2023 · 2 yrs 6 mos

Managed social strategy, content creation, and influencer collaborations. Created press materials, lookbooks, and digital content aligned with brand. Supported showroom activities at Paris Fashion Week.

Marketing Intern · Christine AlcalaJul 2019 – Sep 2019 · 3 mos

Assisted in lookbooks and visual content production. Supported styling and production processes for storytelling.

Education

· Polimoda Fashion Institute, Florence2030 – 2020
· Istituto Marangoni – London2024 – 2026
Placement · Exposure London2023

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