I’m a creative lead specializing in art direction, branding, and digital design. At Forescout, I steered 750+ projects and 50+ conference installations, helping fuel a $100M omni-channel pipeline across sales and marketing. I thrive in cross-functional environments, translating strategy into cohesive visual systems and experiences. I excel in UI design, motion graphics, and social/ABM campaigns, collaborating with C-suite and global teams to craft compelling visuals and brand narratives for top brands like Intel, JPMorgan Chase, and Marriott. My work spans digital and print, as well as large-scale experiential activations that boost engagement, brand consistency, and revenue growth.

Geoff Bock

I’m a creative lead specializing in art direction, branding, and digital design. At Forescout, I steered 750+ projects and 50+ conference installations, helping fuel a $100M omni-channel pipeline across sales and marketing. I thrive in cross-functional environments, translating strategy into cohesive visual systems and experiences. I excel in UI design, motion graphics, and social/ABM campaigns, collaborating with C-suite and global teams to craft compelling visuals and brand narratives for top brands like Intel, JPMorgan Chase, and Marriott. My work spans digital and print, as well as large-scale experiential activations that boost engagement, brand consistency, and revenue growth.

Available to hire

I’m a creative lead specializing in art direction, branding, and digital design. At Forescout, I steered 750+ projects and 50+ conference installations, helping fuel a $100M omni-channel pipeline across sales and marketing. I thrive in cross-functional environments, translating strategy into cohesive visual systems and experiences.

I excel in UI design, motion graphics, and social/ABM campaigns, collaborating with C-suite and global teams to craft compelling visuals and brand narratives for top brands like Intel, JPMorgan Chase, and Marriott. My work spans digital and print, as well as large-scale experiential activations that boost engagement, brand consistency, and revenue growth.

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Language

English
Fluent

Work Experience

Senior Art Director and Brand Design Lead at Forescout Technologies
June 1, 2024 - August 11, 2025
Led over 750 projects including 50+ conference exhibits and installations, supporting a $100M omni-channel sales and marketing pipeline. Collaborated cross-functionally with C-suite leaders, product marketing, and web teams. Maintained brand standards and contributed to website UI redesign. Produced global marketing content, social campaigns, event booths, and direct response marketing targeted for diverse regions including EMEA, APJ, AMS, and META.
Creative Director / Lead Designer at Geoff Bock Design and Motion
October 1, 2021 - August 11, 2025
Provided creative services in consultation, art direction, brand development, messaging, and marketing/digital design from brief to implementation. Managed over 20 client accounts including PwC, HBO, JP Morgan Chase, Intel, Adidas, Marriott, Canon, and Bankrate. Delivered multi-disciplinary projects spanning print, web, UI/UX, video editing, animation, illustration, storyboarding, and copywriting.
Digital Marketing Specialist at Oracle
June 1, 2021 - August 11, 2025
Managed 30+ monthly marketing campaign staging requests using Oracle Eloqua marketing automation. Analyzed digital traffic data to optimize campaigns and lead generation supporting a $600M global pipeline. Assisted content creation across digital channels including web, social, paid advertising, and email, driving traffic and demand generation.
Senior Art Director and Lead Motion Designer at SMANYC
June 1, 2018 - August 11, 2025
Created and animated web videos and commercials, developed OOH and traditional advertising campaigns contributing to over $250M in annual revenue. Collaborated with creative teams and managed client engagement for 10+ accounts, overseeing sound design and post-production operations.
Art Director at Big Arrow Group
May 1, 2013 - August 11, 2025
Designed and presented multi-platform campaigns and digital video content for clients in pharma, healthcare, law, and education. Collaborated in creative teams developing aligned messaging from initial RFPs through launch, contributing to over $6M revenue. Led 360° campaigns, web/mobile implementations, and rebranding for 20+ clients.
Senior Art Director and Brand Design Lead at Forescout Technologies
June 1, 2024 - August 26, 2025
Led over 750 projects as creative lead including 50+ conference exhibits and installation designs, supporting a $100M omni-channel pipeline for sales and marketing. Collaborated with C-Suite, product marketing, and web teams to design and maintain brand standards, including assisting with website UI redesign. Produced marketing content for global regions and vendors, designing social campaigns, event booths, digital and print collateral, and performance marketing campaigns.
Creative Director / Designer (Freelance) at Geoff Bock Design and Motion
October 1, 2021 - August 26, 2025
Provided creative services including consultation, art and creative direction, branding, messaging, and marketing/digital design from brief to implementation. Worked directly with stakeholders and managed over 20 clients including PwC, HBO, JP Morgan Chase, Intel, Adidas, Men’s Health, Marriott International, Canon, and Bankrate. Delivered projects spanning print and web design, UI/UX, video editing, branding, illustration, animation, storyboarding, and copywriting.
Digital Marketing Specialist at Oracle
June 1, 2021 - August 26, 2025
Managed 30+ marketing campaign staging requests monthly using Oracle Eloqua marketing automation platform. Analyzed digital traffic data to optimize marketing campaigns and support lead generation for sales, product, and engineering teams. Assisted in creating digital content for web, social, paid advertising, and email campaigns, contributing to a $600M global sales pipeline.
Senior Art Director and Lead Motion Designer at SMANYC
June 1, 2018 - August 26, 2025
Created and animated web videos and commercials, developed traditional and out-of-home advertising campaigns contributing to over $250M in revenue. Collaborated with creative directors and account teams to execute campaign and social media strategies. Managed projects including sound design, post-production, and client engagement across 10+ accounts like BDO and Kyocera.
Art Director at Big Arrow Group
May 1, 2013 - August 26, 2025
Developed and presented multi-platform campaigns and digital video content for healthcare, pharma, law, and education clients, including interactive mobile content. Worked closely with creative directors and account managers to deliver aligned messaging from RFP through campaign launch, contributing to over $6M in revenue. Led 360° campaigns, rebranding, and web/mobile implementations for 20+ clients including Wolters Kluwer and Genzyme.
Senior Art Director and Brand Design Lead at Forescout Technologies
June 1, 2024 - June 1, 2024
Led 750+ projects across branding, UI, social, and print; 50+ conference exhibits and installations supporting a $100M omni-channel pipeline. Collaborated with C-Suite, product marketing, and web teams to design and maintain brand standards; assisted with redesign of the website UI. Created content for EMEA, APJ, AMS, and META marketing teams and global vendors; produced social campaigns, event booths and signage, and digital/print collateral for enablement and performance marketing campaigns.
Principal Designer at Geoff Bock Design and Motion
October 1, 2021 - October 1, 2021
Provided creative services including art direction, brand development and messaging, and marketing design from brief through implementation. Engaged with stakeholders across 20+ clients (e.g., PwC, HBO, JP Morgan Chase, Intel, Adidas, Marriott, Canon, Bankrate); projects spanned print and web design, UI/UX, video editing, print production, branding, illustration, storyboarding, animation, and copywriting.
Digital Marketing Specialist at Oracle
June 1, 2021 - June 1, 2021
Initiated marketing campaign staging using Eloqua; managed 30+ projects per month. Collected and analyzed digital data to optimize campaigns and support lead generation for sales, product, and engineering teams. Created content for web, social, paid advertising, and email campaigns, contributing to a $600M global pipeline.
Senior Art Director and Lead Motion Designer at SMANYC
June 1, 2018 - June 1, 2018
Created, illustrated, directed, storyboarded, and animated web videos and commercials; developed web, OOH, and traditional advertising campaigns contributing to over $250M in annual revenue. Collaborated with creative directors, traffic/account managers, and copy editors to develop and execute campaign and social strategies. Managed 10+ accounts including BDO, Monroe College, and Kyocera; oversaw sound design and post-production.
Art Director at Big Arrow Group
May 1, 2013 - May 1, 2013
Developed, designed, and presented campaigns and digital video content for pharma, healthcare, law, and education clients; led 360° campaigns, web and mobile campaign implementations, and brand guidelines/rebranding for 20+ clients including Wolters Kluwer, Genzyme, Raptor, and NCLEX.
Senior Art Director and Brand Design Lead at Forescout Technologies
October 1, 2021 - June 1, 2024
Led 750+ projects with precision and consistency as creative lead, including 50+ conference exhibits and installation designs. Guided a $100M omni-channel pipeline across sales and marketing by aligning brand design with demand generation, events, and digital programs. Established and maintained brand standards, guidelines, and best practices; contributed to redesign of the website UI. Produced content for EMEA, APJ, AMS, and META teams and global vendors; designed social campaigns, event booths and signage, and print/digital collateral for enablement and performance marketing.
Principal Designer at Geoff Bock Design and Motion
June 1, 2013 - October 1, 2021
Provided creative services spanning consultation, art and creative direction, brand development and messaging, and marketing and digital design from brief through presentation and implementation. Engaged directly with stakeholders and 20+ clients and accounts including PwC, HBO, JPMorgan Chase, Intel, Adidas, Marriott International, Canon, and Bankrate. Projects encompassed print and web design, UI/UX, video editing, print production, branding, illustration, storyboarding, animation, and copywriting.
Digital Marketing Specialist at Oracle
March 1, 2020 - June 1, 2021
Initiated marketing campaign staging using Eloqua, managing 30+ projects per month within the marcom team. Collected and analyzed digital data to measure performance, optimize campaigns, and support lead generation for sales, product, and engineering. Created content for all digital channels (web, social, paid ads, email) and contributed to a $600M global pipeline.
Senior Art Director and Lead Motion Designer at SMANYC
May 1, 2017 - June 1, 2018
Created, illustrated, directed, storyboarded, and animated web videos and commercials; developed web, OOH, and traditional advertising campaigns contributing to over $250M in annual revenue. Collaborated with creative directors, traffic and account managers, and copy editors to develop and execute campaign, project, and social media strategies. Managed projects, sound design, post-production operations, and client engagement for 10+ accounts including BDO, Monroe College, and Kyocera.
Art Director at Big Arrow Group
April 1, 2012 - May 1, 2013
Developed, designed, and presented campaigns and digital video content for clients in pharma, healthcare, law, and education, including multi-platform and interactive mobile content aligned with channels and trends. Teamed with creative directors, copywriters, and account managers to deliver messaging from RFPs through launches, contributing to over $6M in revenue. Led 360° campaigns, web and mobile campaign implementations, and brand guidelines and re-branding for 20+ clients including Wolters Kluwer, Genzyme, Raptor, and NCLEX.

Education

Bachelor of Science at New York University
September 1, 2008 - June 1, 2011
Bachelor of Science at New York University
September 1, 2008 - June 1, 2011
Bachelor of Science, Digital Communication at New York University
September 1, 2008 - June 1, 2011
Bachelor of Science, Digital Communication at New York University
September 1, 2008 - June 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Travel & Hospitality, Professional Services