Director of Product at BeSmartee

Built and executed long-term roadmaps across four B2B and B2B2C SaaS and native mobile product lines for the Banking/Mortgage industry, including white-labeled desktop and mobile apps, real estate point-of-sale, wholesale, payments integration, and leveraging a wide variety of third-party vendors (Escrow, LOS, Title, Pricing, and Credit). Integrated AI technologies to streamline end-to-end design, automate end-user data workflows, and strengthen R&D processes. Refined the overall product strategy to align with targets to 10x the business over 3 years. Hired and up-skilled a lean product team responsible for all aspects of the product lifecycle (design, UX research, SWOT, and data analysis).

Head of Product at Citizenshipper

Redesign of the 6- and 12-month roadmap for a multi-sided marketplace/B2B SaaS platform. Launched migration of end-to-end payments using Stripe and Affirm, increasing conversion rate by 25%, net revenue by 30% YoY, and ARR by 200%. Decreased fraud usage by 99.4% via real-time shadow banning & blocking based on IP/ASN, words/phrasing, email username patterns, GEO, and VPN usage. Built product rails to integrate AI to support localized landing page infrastructure, improving landing page conversion by 45%. Led the partnership and integration with Tint.AI, increasing NPS by over 500%. Ran platform optimizations, including front-end AB / Multivariate tests along with API/Backend-driven tests.

Director of Product at Surkus

Recruited by a Groupon co-founder to deliver a new type of local-oriented, SMB-facing discovery app leveraging native mobile apps (iOS, Android) for consumers and SMBs. Led the execution of a suite of B2B SaaS tools to enable businesses to manage ad budgets, discovery, and special offers. Recruited and managed a team of 9 product managers, QA, and UX resources. Designed all mobile-app and API AB tests and optimizations.

Head of Product (Consulting) at Natwest Bank

Part of the go-to-market & launch management team to deliver a 0-1 merchant acquiring platform for SMBs across the UK and abroad. MVP launch supported an $80M+ fundraise and a successful exit/spinout. Designed and built a comprehensive B2B SaaS platform to help small businesses manage day-to-day payment and data/insight operations. Led a team of 12+ across Product, Project Management, and Business Analysis.

Mobile Product Director at Ascential

First hire to deliver native mobile apps (iOS, Android) and e-commerce platforms for Cannes Lions and Money 20/20 events (Vegas, EU, Asia). Drove $1M+ in incremental revenue via checkout funnel optimization and platform rationalization. Developed mobile and desktop product strategies that increased traffic and NPS by 75%. Designed the strategy and corpus for their Sales AI Chatbot using Google Dialogflow and WhatsApp for Business API.

Product Manager at Apple Retail

Member of the delivery team that integrated Apple Pay with Barclays within 60 days. Deployed the multi-channel platform to stores across China, Germany, Canada, and the USA to enable customers to purchase connected devices.

Head of Product at Three Mobile

Re-designed Three’s connected e-commerce sales product strategy while mentoring up to 12 sprint teams. New tablet strategy led to a 40% YoY sales increase during a key sales period. Strategy and corpus for an AI chatbot built on IBM Watson.

Director of Product at Swoon

Created the product strategy to monetize influencers via affiliate marketing and mobile e-commerce. Drove the product strategy and investor outreach for a successful $1M seed fundraising round.

Product Director at Rightster

Built critical capabilities for a video distribution, B2B SaaS startup prior to a successful IPO. Launched core video streaming, subscription management, and IP security offerings within 5 months.

Director of Product at BeSmartee

Led long-term roadmaps across four B2B/B2B2C SaaS and native-mobile product lines in Banking and Mortgage. Delivered white-labeled desktop/mobile apps, real estate point of sale, wholesale, and payments integration with vendors (Escrow, LOS, Title, Pricing, Credit). Integrated AI to streamline end-to-end design and data automation, reducing time-to-market and boosting efficiency. Refined strategy to target 10x growth over 3 years. Built and up-skilled a lean product team covering design, UX research, SWOT, and data analysis.

Head of Product at Citizenshipper

Redesigned 6- and 12-month roadmaps for a multi-sided marketplace/B2B SaaS platform. Led end-to-end payments migration to Stripe and Affirm, boosting conversion by 25%, net revenue by 30% YoY, and ARR by 200%. Implemented real-time fraud controls with shadow banning based on IP/ASN, wording, emails, GEO, and VPN usage (reducing fraud by 99.4%). Built AI-enabled localized landing pages improving conversions by 45%. Led Tint.AI insurance-partner integration increasing NPS; managed platform optimizations and API/backend test strategy.

Director of Product at Surkus

Led the development of a local-oriented discovery app with native mobile platforms for consumers and SMBs. Directed a suite of B2B SaaS tools to manage ad budgets, discovery, and special offers. Recruited and managed a 9-person product team; designed all mobile-app and API AB tests and optimizations.

Head of Product (Consulting Contract) at Natwest Bank

Go-to-market and launch management for a 0→1 merchant acquiring platform for SMBs. MVP contributed to an $80M+ fundraise and successful spinout. Designed and built a comprehensive B2B SaaS platform to help small businesses manage payments and data/insights. Directed a cross-functional team of 12+ across Product, Project Management, and Business Analysis.

Mobile Product Director at Ascential

First hire to deliver native mobile apps (iOS/Android) and e-commerce platforms for Cannes Lions and Money 20/20 events. Drove $1M+ in incremental revenue via checkout funnel optimization and platform rationalization. Built mobile/desktop product strategies that increased traffic and NPS by 75%. Designed a Sales AI chatbot corpus leveraging Dialogflow and WhatsApp for Business.

Product Manager (Consulting Contract) at Apple Retail

Member of delivery team integrating Apple Pay with Barclays within 60 days. Deployed a multi-channel platform to stores across China, Germany, Canada, and the USA to enable customers to purchase connected devices.

Head of Product (Consulting Contract) at Three Mobile

Redesigned Three’s connected e-commerce sales strategy; new tablet strategy boosted YoY sales by 40%. Developed AI chatbot corpus using IBM Watson.

Director of Product at Swoon

Developed product strategy to monetize influencer marketing via affiliate/mobile e-commerce; led investor outreach for a $1M seed round.