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I am a professional with more than 12 years of experience in client and account management, focused on building strong relationships, strategic planning, and delivering results for music and entertainment projects. My cross-functional, collaborative approach helps teams align on goals and execute effectively. In the last years I have focused on artist and influencer management, achieving solid results through clear communication strategy and commercial management at Sinergia Music Management. I bring resilience, learning agility, leadership, and strong interpersonal skills to every project, and I thrive in multidisciplinary environments.…I am a professional with more than 12 years of experience in client and account management, focused on building strong relationships, strategic planning, and delivering results for music and entertainment projects. My cross-functional, collaborative approach helps teams align on goals and execute effectively. In the last years I have focused on artist and influencer management, achieving solid results through clear communication strategy and commercial management at Sinergia Music Management. I bring resilience, learning agility, leadership, and strong interpersonal skills to every project, and I thrive in multidisciplinary environments.

George Schofield

Creative Director, Project Manager, Video Editor, +2

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I am a professional with more than 12 years of experience in client and account management, focused on building strong relationships, strategic planning, and delivering results for music and entertainment projects. My cross-functional, collaborative approach helps teams align on goals and execute effectively. In the last years I have focused on artist and influencer management, achieving solid results through clear communication strategy and commercial management at Sinergia Music Management. I bring resilience, learning agility, leadership, and strong interpersonal skills to every project, and I thrive in multidisciplinary environments.…I am a professional with more than 12 years of experience in client and account management, focused on building strong relationships, strategic planning, and delivering results for music and entertainment projects. My cross-functional, collaborative approach helps teams align on goals and execute effectively. In the last years I have focused on artist and influencer management, achieving solid results through clear communication strategy and commercial management at Sinergia Music Management. I bring resilience, learning agility, leadership, and strong interpersonal skills to every project, and I thrive in multidisciplinary environments.

Available to hire

I am a professional with more than 12 years of experience in client and account management, focused on building strong relationships, strategic planning, and delivering results for music and entertainment projects. My cross-functional, collaborative approach helps teams align on goals and execute effectively.

In the last years I have focused on artist and influencer management, achieving solid results through clear communication strategy and commercial management at Sinergia Music Management. I bring resilience, learning agility, leadership, and strong interpersonal skills to every project, and I thrive in multidisciplinary environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

CEO at Sinergia Music Management

July 1, 2018 - Present

Managed branding, strategy and advisory, commercial management, event production, digital distribution and royalties advisory for music artists. Managed advertising campaigns with music artists for clients including Huggies, Movistar, Claro, Falabella.com, Banco de Crédito del Perú (BCP), Gloria, and Tottus among others.

Branding manager at Mambo

July 1, 2018 - July 29, 2025

Provided creative advisory, applied creativity and brand creation, quality assurance and deliverables supervision. Managed accounts and processes. Oversaw audiovisual and event production. Created new team processes and led a team of five. Managed budget and profitability.

Project management & Product design at Mambo

September 1, 2016 - July 29, 2025

Led research, product design, prototyping, and user testing for Scotiabank. Directed social media strategy and crisis management as team leader for SURA y AFP Integra (6 people). Managed project and development supervision for e-commerce OncoPlus (Oncosalud) and SOAT (Interseguro).

Strategic Planning at Aguilar & Bettocchi

October 1, 2014 - July 29, 2025

Conducted research and strategy development for various clients including La Segoviana, Grupo Palmas, Municipalidad de Lima, Ministerio de Energía y Minas, Ministerio de Educación, Gobierno Regional de Huaral, and Cámara de Comercio de Lima.

CEO at Sinergia Music Management

July 1, 2018 - Present

Responsible for branding, business development, strategy, advisory, commercial management, event production, digital distribution, and royalties advisory for music artists. Managed advertising campaigns with top clients including Huggies, Movistar, Claro, Falabella.com, Banco de Crédito del Perú (BCP), Gloria, Tottus, and others.

Branding Manager at Mambo

July 1, 2018 - August 21, 2025

Led branding and business development. Provided creative advisory and applied creativity. Managed accounts, processes, budget, and profitability. Oversaw audiovisual and event production. Created and managed a team of 5 people. Ensured quality assurance and deliverables supervision.

Project Manager & Product Design at Mambo

September 1, 2016 - August 21, 2025

Handled social media strategy and crisis management for SURA y AFP Integra, led a team of 6. Worked on research, product design, prototyping, and user testing for Scotiabank. Managed e-commerce projects including Onco Plus and SOAT for Intersiguro, supervising development and project management.

Strategic Planning at Aguilar & Bettocchi

October 1, 2014 - August 21, 2025

Worked on branding, strategy, management, and research for multiple clients such as La Segoviana, Grupo Palmas, Municipalidad de Lima, Ministerio de Energía y Minas, Ministerio de Educación, Regional Government of Huaral, and Cámara de Comercio de Lima.

Founder / Associate at Sinergia Music Management

July 1, 2018 - Present

Founder and associate focusing on artist and influencer management, commercial development, and business growth for Sinergia Music Management. Led strategic initiatives, built client relationships, and oversaw multi-channel campaigns to drive revenue and brand value.

Account Manager at Mambo

September 1, 2016 - July 1, 2018

Account management, branding and creative advisory, budget and profitability management, and audio-visual/event production. Led multidisciplinary teams and drove profitability improvements across client portfolios.