Senior Social Media Executive at Quirky Frog

Lead social media strategy from planning through delivery; create content, post, and engage audiences for a broad range of clients. Responsible for campaign execution, shooting coordination, content capture and curation; developing engaging captions. Analyze engagement metrics and performance data to optimize strategies. Manage influencer outreach and event coordination; oversee brand-aligned campaigns and OOH design. Coordinate real-time content for events and public relations across industry networks. Lead and mentor junior team members, overseeing content training and review to ensure on-brand materials are approved before publication; oversee recruitment processes for new staff. Represent the company at events and collaborate with colleagues to meet client needs.